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Social Media Manager & Creative Strategist with 4+ years of experience managing digital platforms across music, live events, and lifestyle brands. I craft digital campaigns, produce short-form video, and build engaged online communities using creative storytelling, trend-driven content, and performance analytics. My focus is creating culturally relevant campaigns that grow audiences, strengthen brand presence, and drive measurable impact—while partnering closely with artists, labels, and event teams to align content with release timelines.…Social Media Manager & Creative Strategist with 4+ years of experience managing digital platforms across music, live events, and lifestyle brands. I craft digital campaigns, produce short-form video, and build engaged online communities using creative storytelling, trend-driven content, and performance analytics. My focus is creating culturally relevant campaigns that grow audiences, strengthen brand presence, and drive measurable impact—while partnering closely with artists, labels, and event teams to align content with release timelines.

Nikki Adams

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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Social Media Manager & Creative Strategist with 4+ years of experience managing digital platforms across music, live events, and lifestyle brands. I craft digital campaigns, produce short-form video, and build engaged online communities using creative storytelling, trend-driven content, and performance analytics. My focus is creating culturally relevant campaigns that grow audiences, strengthen brand presence, and drive measurable impact—while partnering closely with artists, labels, and event teams to align content with release timelines.…Social Media Manager & Creative Strategist with 4+ years of experience managing digital platforms across music, live events, and lifestyle brands. I craft digital campaigns, produce short-form video, and build engaged online communities using creative storytelling, trend-driven content, and performance analytics. My focus is creating culturally relevant campaigns that grow audiences, strengthen brand presence, and drive measurable impact—while partnering closely with artists, labels, and event teams to align content with release timelines.

Available to hire

Social Media Manager & Creative Strategist with 4+ years of experience managing digital platforms across music, live events, and lifestyle brands. I craft digital campaigns, produce short-form video, and build engaged online communities using creative storytelling, trend-driven content, and performance analytics.

My focus is creating culturally relevant campaigns that grow audiences, strengthen brand presence, and drive measurable impact—while partnering closely with artists, labels, and event teams to align content with release timelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Strategist & Social Media Manager at Adventure Club – Touring Recording Artists

January 1, 2025 - January 1, 2026

Led the development and execution of a full-year national digital campaign strategy for the 30+ city “Throwback Tour” across major U.S. markets. Directed cross-platform growth strategy across Instagram, TikTok, and X with a consistent daily publishing cadence. Drove 12.9M+ Instagram views and 3.9M reach (+211%) in 2025, doubling content interactions and increasing link clicks by 187%. Produced and edited short-form video content supporting releases and tour marketing using analytics to refine strategy and optimize engagement. Built a Laylo-based fan acquisition system via live shows and pop-up activations, capturing 30K+ SMS subscribers and 10K+ recurring Spotify pre-saves. Partnered with artists and label teams to align content direction with release timelines and promotional campaigns, while overseeing cross-platform community engagement for long-term retention.

Social Media Manager & Coordinator at Lunchbox Packs

August 1, 2022 - June 1, 2024

Produced and edited creative assets/video tailored for festival audiences that drove 2M+ impressions monthly on Instagram and viral TikToks with 2M+ views. Managed brand social platforms, increasing follower rate by 250% on Instagram and 200% on TikTok. Collaborated with prominent music festivals and events (including Hulaween, Breakaway, and Thunderdome) to design partnership campaigns. Developed monthly content calendars across three social platforms using organic A/B testing to optimize posting while maintaining cohesive brand identity. Prepared detailed media briefs for on-site media teams to ensure consistent festival coverage. Led influencer marketing by creating creator briefs and overseeing product seeding aligned to campaign objectives.

Content Creator (Affiliate Promotion) at Insomniac Events

May 1, 2021 - August 1, 2023

Generated ticket sales for Insomniac festivals through a personalized affiliate link and social media promotion. Produced social media recap content highlighting festival experiences to attract new attendees and engage returning fans.

Brand Ambassador / Community Moderator at Beatbox Beverages

May 1, 2021 - August 1, 2023

Moderated and engaged with Beatbox’s Discord community of 11K+ members to help maintain a positive environment and strengthen brand presence. Supported marketing activations at festivals and events through community meet-ups, content creation, and distribution of promotional materials to increase brand visibility.