Hello, I'm Nik. I'm an ambitious, driven, articulate and multi-skilled individual with an unwavering passion for design. As a result of my past roles I can offer a unique skill set, combining creative flair and comprehensive skills across graphic design, web and print with project management, leadership, business development and sales experience. I believe myself to be an indispensable asset to any forward thinking business. Any project I take part in will be completed to the highest standard. I take pride in being dedicated to surpassing clients’ expectations, whether it be as part of my freelance work, or as part of teams I have managed or been a part of myself.…Hello, I'm Nik. I'm an ambitious, driven, articulate and multi-skilled individual with an unwavering passion for design. As a result of my past roles I can offer a unique skill set, combining creative flair and comprehensive skills across graphic design, web and print with project management, leadership, business development and sales experience. I believe myself to be an indispensable asset to any forward thinking business. Any project I take part in will be completed to the highest standard. I take pride in being dedicated to surpassing clients’ expectations, whether it be as part of my freelance work, or as part of teams I have managed or been a part of myself.WWW…
Hello, I'm Nik. I'm an ambitious, driven, articulate and multi-skilled individual with an unwavering passion for design. As a result of my past roles I can offer a unique skill set, combining creative flair and comprehensive skills across graphic design, web and print with project management, leadership, business development and sales experience. I believe myself to be an indispensable asset to any forward thinking business. Any project I take part in will be completed to the highest standard. I take pride in being dedicated to surpassing clients’ expectations, whether it be as part of my freelance work, or as part of teams I have managed or been a part of myself.…Hello, I'm Nik. I'm an ambitious, driven, articulate and multi-skilled individual with an unwavering passion for design. As a result of my past roles I can offer a unique skill set, combining creative flair and comprehensive skills across graphic design, web and print with project management, leadership, business development and sales experience. I believe myself to be an indispensable asset to any forward thinking business. Any project I take part in will be completed to the highest standard. I take pride in being dedicated to surpassing clients’ expectations, whether it be as part of my freelance work, or as part of teams I have managed or been a part of myself.WWWW…
Available to hire
Hello, I’m Nik. I’m an ambitious, driven, articulate and multi-skilled individual with an unwavering passion for design. As a result of my past roles I can offer a unique skill set, combining creative flair and comprehensive skills across graphic design, web and print with project management, leadership, business development and sales experience. I believe myself to be an indispensable asset to any forward thinking business.
Any project I take part in will be completed to the highest standard. I take pride in being dedicated to surpassing clients’ expectations, whether it be as part of my freelance work, or as part of teams I have managed or been a part of myself.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Designer at Entropy Design
December 1, 2018 - PresentFounded Entropy Design in 2013 to take on freelance projects alongside full-time role at Uniplay. Left full-time role in December 2018 to pursue freelance design full-time. Worked across branding, web, print, and signage projects, managing all aspects of the business. Open to remote, contract or project based work independently or as part of a creative team.
Sales Director at Uniplay
November 30, 2018 - July 9, 2025Progressed to Sales Director in 2016 at a young age. Led growth of the company, learned new skills, and managed sales team of Unistage after acquisition. Duties included achieving sales targets, liaising with Operations and Finance Director, and overseeing Sales, Marketing, Design and Administrative staff. Increased turnover from approx £750k to £1.2m in two years; secured contracts with UK playground providers; expanded to Ireland and Spain.
Office Manager at Uniplay
November 30, 2016 - July 9, 2025Managed Administrative and Design departments, ensured daily business was timely and effective, overseen Sales staff when Directors were out. Achieved high staff retention, contributed to continued company growth, and maintained high staff morale among a well-suited tight knit team.
Graphic Designer at Uniplay
June 30, 2014 - July 9, 2025Managed all design output including printed, promotional and email materials as well as plans for clients. Visited schools with sales staff to offer design input on playgrounds. Hired and managed an apprentice designer. Produced artwork installed throughout the UK.
Graphic Designer at Unistage
January 31, 2010 - July 9, 2025Created all printed, promotional and email materials and plans for portable modular staging product clients. Worked with all departments within the company. Managed all design output and ensured print-ready files. Recognized by sister company Uniplay and offered higher role.
Education
Graphic Design at St Mary’s College
September 1, 2006 - June 30, 2008Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Other
Entropy Design Website
New website created for my design studio. Welcome to Entropy Design, a UK-based studio founded in 2012, specialising in graphic, web and print solutions, with over 20 years of experience. Our lead designer Nik Spence combines creative expertise and innovation to drive engagement, conversion and growth. When needed, we collaborate with trusted partners to scale delivery.
Our global clients range from startups to established enterprises, across diverse sectors - all united by a common goal: to become essential to their customers. They benefit from our philosophy of crafting authentic, original designs. We would love to do the same for you.
Whether you’re a startup looking to forge a meaningful identity, an established brand seeking fresh creative direction, or an independent professional seeking a cohesive brand presence, you're in the right place.
We aim to exceed your expectations while catering to multiple creative requirements. With your vision and our expertise, we can make your brand essential to your customers.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting AdobeCreativeSuite UserExperience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting ProjectManagement…New website created for my design studio. Welcome to Entropy Design, a UK-based studio founded in 2012, specialising in graphic, web and print solutions, with over 20 years of experience. Our lead designer Nik Spence combines creative expertise and innovation to drive engagement, conversion and growth. When needed, we collaborate with trusted partners to scale delivery.
Our global clients range from startups to established enterprises, across diverse sectors - all united by a common goal: to become essential to their customers. They benefit from our philosophy of crafting authentic, original designs. We would love to do the same for you.
Whether you’re a startup looking to forge a meaningful identity, an established brand seeking fresh creative direction, or an independent professional seeking a cohesive brand presence, you're in the right place.
We aim to exceed your expectations while catering to multiple creative requirements. With your vision and our expertise, we can make your brand essential to your customers.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting AdobeCreativeSuite UserExperience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting ProjectManagementWW…
R'Fresh, Limont, 1 Hundred Drink and Promotion Designs
This project was all about punchy flavour and even punchier visuals. Tasked with bringing three new drinks - R'fresh, Limont and 1Hundred - to life in an extremely competitive market, I developed bold, energetic branding systems that demanded attention across shelves, screens, and streets. From initial concept to final rollout, I created everything: logo design, colour palettes, packaging artwork, and full-scale outdoor promotions including billboards, signage, and bus stop posters.
Each visual element was crafted to appeal to a wide, dynamic audience - using vibrant tones, expressive typography, and clear visual storytelling. Whether it was a chilled can in a fridge or a backlit ad on the high street, the branding needed to grab attention fast and leave a lasting impression. This was more than just design - it was visual strategy in motion, tailored to different retail and public environments. The result is three distinct, striking identities that work hard across every touchpoint, turning casual glances into brand recognition and brand recognition into repeat sales.
1Hundred was designed to feel bold, confident, and high-energy - a cola that doesn’t just quench thirst, it makes a statement. The logo strikes a balance between streetwear influence and modern minimalism, with strong typographic lines that hold up across any size or medium.
Limont is the citrus kick in the line-up - refreshing, fun, and unmistakably sharp. I gave it a brand identity that reflects that feeling: bright lime and lemon hues, playful geometric shapes and a clean, uplifting logo with curved edges and bold indications of the flavours.
The R'fresh Orange drink needed to capture the familiar appeal of orange soda while giving it a modern, vibrant edge. I built the design around rich oranges and sun-kissed yellows, layered with colourful textures and bursts that reflect the juiciness of the flavour.
GraphicDesign PackagingDesign FoodPackaging PrintManagement AdobeCreativeSuite TrendAwareness PrintDesign Branding Identity Copywriting ProjectManagement…This project was all about punchy flavour and even punchier visuals. Tasked with bringing three new drinks - R'fresh, Limont and 1Hundred - to life in an extremely competitive market, I developed bold, energetic branding systems that demanded attention across shelves, screens, and streets. From initial concept to final rollout, I created everything: logo design, colour palettes, packaging artwork, and full-scale outdoor promotions including billboards, signage, and bus stop posters.
Each visual element was crafted to appeal to a wide, dynamic audience - using vibrant tones, expressive typography, and clear visual storytelling. Whether it was a chilled can in a fridge or a backlit ad on the high street, the branding needed to grab attention fast and leave a lasting impression. This was more than just design - it was visual strategy in motion, tailored to different retail and public environments. The result is three distinct, striking identities that work hard across every touchpoint, turning casual glances into brand recognition and brand recognition into repeat sales.
1Hundred was designed to feel bold, confident, and high-energy - a cola that doesn’t just quench thirst, it makes a statement. The logo strikes a balance between streetwear influence and modern minimalism, with strong typographic lines that hold up across any size or medium.
Limont is the citrus kick in the line-up - refreshing, fun, and unmistakably sharp. I gave it a brand identity that reflects that feeling: bright lime and lemon hues, playful geometric shapes and a clean, uplifting logo with curved edges and bold indications of the flavours.
The R'fresh Orange drink needed to capture the familiar appeal of orange soda while giving it a modern, vibrant edge. I built the design around rich oranges and sun-kissed yellows, layered with colourful textures and bursts that reflect the juiciness of the flavour.
GraphicDesign PackagingDesign FoodPackaging PrintManagement AdobeCreativeSuite TrendAwareness PrintDesign Branding Identity Copywriting ProjectManagementWW…
Nationwide Contractors Website
For a business built on scale, precision, and reliability, the digital presence of Nationwide Contractors had to feel equally robust. This wasn’t just a corporate website - it was a platform to showcase capability, trust, and professionalism across a vast portfolio of projects. I focused on blending clean design with smart functionality: scroll-based animations, interactive project filters, and branded transitions all working together to tell a cohesive story.
The goal was clarity and confidence - delivered through custom components that bring motion, structure, and personality to the experience. Every touchpoint was carefully considered to reflect the client’s nationwide reach and reputation, while remaining accessible and user-friendly for every visitor. The result is a site that not only looks the part, but works hard behind the scenes - making it easier for potential clients, partners, and stakeholders to explore, engage, and connect. It’s a website that mirrors the company's own strengths: dynamic, dependable, and built to last.
Movement plays a key role in how users perceive professionalism. With that in mind, I introduced custom scroll animations that guide visitors through the content at a steady, confident pace. As users move down the page, elements fade, slide, or expand into view - creating a sense of progression without feeling overwhelming.
With a diverse and expanding portfolio, it was important for users to find relevant case studies quickly. I built a custom tabbed filtering system that organises projects by category, allowing visitors to view only the work that matters to them.
The site features a custom-linked slider designed to showcase project highlights with clarity and style. Text content and imagery are tightly synced - when a user navigates through the slider, both move together in perfect alignment. This allows for clear storytelling where context and visuals reinforce one another.
CustomCMSDevelopment GraphicDesign WebContent Accessibility Guidelines Webflow SEOCopywriting AdobeCreativeSuite User Experience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting ProjectManagement…For a business built on scale, precision, and reliability, the digital presence of Nationwide Contractors had to feel equally robust. This wasn’t just a corporate website - it was a platform to showcase capability, trust, and professionalism across a vast portfolio of projects. I focused on blending clean design with smart functionality: scroll-based animations, interactive project filters, and branded transitions all working together to tell a cohesive story.
The goal was clarity and confidence - delivered through custom components that bring motion, structure, and personality to the experience. Every touchpoint was carefully considered to reflect the client’s nationwide reach and reputation, while remaining accessible and user-friendly for every visitor. The result is a site that not only looks the part, but works hard behind the scenes - making it easier for potential clients, partners, and stakeholders to explore, engage, and connect. It’s a website that mirrors the company's own strengths: dynamic, dependable, and built to last.
Movement plays a key role in how users perceive professionalism. With that in mind, I introduced custom scroll animations that guide visitors through the content at a steady, confident pace. As users move down the page, elements fade, slide, or expand into view - creating a sense of progression without feeling overwhelming.
With a diverse and expanding portfolio, it was important for users to find relevant case studies quickly. I built a custom tabbed filtering system that organises projects by category, allowing visitors to view only the work that matters to them.
The site features a custom-linked slider designed to showcase project highlights with clarity and style. Text content and imagery are tightly synced - when a user navigates through the slider, both move together in perfect alignment. This allows for clear storytelling where context and visuals reinforce one another.
CustomCMSDevelopment GraphicDesign WebContent Accessibility Guidelines Webflow SEOCopywriting AdobeCreativeSuite User Experience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting ProjectManagementWW…
Replay Direct Website
Replay Direct came to me with a bold vision: to elevate their online store into a sleek, seamless, and story-driven shopping experience. I set out to design and build an e-commerce platform that not only functioned beautifully across all devices but also reflected the brand’s energy and friendly aesthetic. From immersive visuals to intelligent UX choices, every element was crafted with intention. The result is a high-performance website that brings products to life through animation, interactivity, and clarity - empowering customers to shop with ease and excitement.
With custom features built specifically for Replay Direct’s needs, I created a digital storefront that balances creativity with functionality, and style with substance. Whether a user is browsing casually or shopping with purpose, the site delivers a modern website journey that feels effortless from start to finish. Clean, intuitive, and visually engaging - this is e-commerce, replayed with precision.
Shopping should be intuitive. For Replay Direct, I developed a custom-built product search and filter system that responds instantly to user input. Customers can zero in on exactly what they’re looking for - whether by category, key stage or product feature - without unnecessary clicks or clutter.
First impressions are everything, and the moment a user lands on Replay Direct’s site, they’re met with purposeful, refined motion. I implemented custom page load animations that elevate the visual experience without compromising speed.
A great checkout flow should feel invisible - frictionless and fast. I built a fully tailored cart and checkout system for Replay Direct that guides users through the final steps with total clarity.
Navigation shouldn’t just work - it should invite exploration. For Replay Direct, I created animated menus that add character and clarity in equal measure. These custom-built menus respond to hover and tap gestures with smooth transitions that feel intuitive and alive.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting AdobeCreativeSuite E-commerceSEO UserExperience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting E-Commerce ProjectManagement…Replay Direct came to me with a bold vision: to elevate their online store into a sleek, seamless, and story-driven shopping experience. I set out to design and build an e-commerce platform that not only functioned beautifully across all devices but also reflected the brand’s energy and friendly aesthetic. From immersive visuals to intelligent UX choices, every element was crafted with intention. The result is a high-performance website that brings products to life through animation, interactivity, and clarity - empowering customers to shop with ease and excitement.
With custom features built specifically for Replay Direct’s needs, I created a digital storefront that balances creativity with functionality, and style with substance. Whether a user is browsing casually or shopping with purpose, the site delivers a modern website journey that feels effortless from start to finish. Clean, intuitive, and visually engaging - this is e-commerce, replayed with precision.
Shopping should be intuitive. For Replay Direct, I developed a custom-built product search and filter system that responds instantly to user input. Customers can zero in on exactly what they’re looking for - whether by category, key stage or product feature - without unnecessary clicks or clutter.
First impressions are everything, and the moment a user lands on Replay Direct’s site, they’re met with purposeful, refined motion. I implemented custom page load animations that elevate the visual experience without compromising speed.
A great checkout flow should feel invisible - frictionless and fast. I built a fully tailored cart and checkout system for Replay Direct that guides users through the final steps with total clarity.
Navigation shouldn’t just work - it should invite exploration. For Replay Direct, I created animated menus that add character and clarity in equal measure. These custom-built menus respond to hover and tap gestures with smooth transitions that feel intuitive and alive.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting AdobeCreativeSuite E-commerceSEO UserExperience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting E-Commerce ProjectManagementWW…
Uniplay 3D Playground Marking Design
Uniplay are specialists in thermoplastic playground markings, so when they approached me to create a high-impact 3D floor graphic for their exhibition stand, I knew this wasn’t just about bold visuals - it was about technical precision and real-world application. The brief was to design an engaging, immersive 3D scene that would draw in foot traffic and lead eyes straight to the centre: a QR code offering exclusive show promotions. The design needed to be dramatic enough to stand out in a busy exhibition hall, yet practical enough to be manufactured and laid flawlessly.
I collaborated closely with the Uniplay production team, developing visuals with meticulous attention to depth, shading, and material constraints. The result was a fully bespoke 3D graphic that not only captured attention but translated seamlessly into thermoplastic reality. From concept to final cut files, we ensured it was not only striking - but completely buildable, testable, and ready to perform on the ground.
The first challenge was creating a 3D illusion that truly pulled people in. I conceptualised a design that played with depth, perspective, and playful colour to simulate a three-dimensional environment on a flat surface. The goal was visual intrigue - something that would stop passers-by in their tracks.
Every detail was hand-crafted to work with the real-world angles people would view it from on the showroom floor. It wasn’t just about digital art; it was about creating an illusion that would hold up at scale and from every direction. Eye-catching, immersive, and clever.
GraphicDesign AdobeCreativeSuite DesignCollaboration ProjectManagement DesignDirection ProjectPlanning…Uniplay are specialists in thermoplastic playground markings, so when they approached me to create a high-impact 3D floor graphic for their exhibition stand, I knew this wasn’t just about bold visuals - it was about technical precision and real-world application. The brief was to design an engaging, immersive 3D scene that would draw in foot traffic and lead eyes straight to the centre: a QR code offering exclusive show promotions. The design needed to be dramatic enough to stand out in a busy exhibition hall, yet practical enough to be manufactured and laid flawlessly.
I collaborated closely with the Uniplay production team, developing visuals with meticulous attention to depth, shading, and material constraints. The result was a fully bespoke 3D graphic that not only captured attention but translated seamlessly into thermoplastic reality. From concept to final cut files, we ensured it was not only striking - but completely buildable, testable, and ready to perform on the ground.
The first challenge was creating a 3D illusion that truly pulled people in. I conceptualised a design that played with depth, perspective, and playful colour to simulate a three-dimensional environment on a flat surface. The goal was visual intrigue - something that would stop passers-by in their tracks.
Every detail was hand-crafted to work with the real-world angles people would view it from on the showroom floor. It wasn’t just about digital art; it was about creating an illusion that would hold up at scale and from every direction. Eye-catching, immersive, and clever.
GraphicDesign AdobeCreativeSuite DesignCollaboration ProjectManagement DesignDirection ProjectPlanningWW…
MyPak Packaging Product Range
MyPak came to me with a bold mission - to create a standout brand and packaging suite for a growing range of food service products, including what would become the UK’s best-selling fried chicken box. I developed a full visual identity system from scratch, building a strong, confident logo and an adaptable design language that could scale across dozens of packaging formats, from burger wraps to pizza boxes. Each design had to balance shelf appeal with practicality - stackable, brandable and recognisable at a glance, even in busy takeaway environments.
This project wasn’t just about aesthetics; it was about strategic consistency and functional design that performs in the real world. From print finishes to cut lines, we handled every detail in-house, working closely with manufacturers to make sure every item looked as good on the shelf as it did in the brand guidelines. The result: packaging that’s clean, bold, and instantly MyPak.
Iconic and instantly recognisable, the MyPak fried chicken box was designed to dominate counters, shelves, and customer memories. We created a clean, confident layout with bold typography and brand colours that pop - easy to spot, even from a distance. Every surface was considered, from lid graphics to interior flaps, making the entire unboxing experience cohesive and on-brand.
The UK's Best-Selling Fried Chicken Box - it's not just the most popular for its looks - its structure was also optimised for heat retention, stackability, and ease of use. Today, it stands as the UK’s go-to fried chicken box, and a testament to how thoughtful design drives real market success.
Packaging needs to work just as well as it looks. We worked closely with suppliers to fine-tune every physical detail: fold lines, glue flaps, venting, and material finishes. Matte or gloss, kraft or coated - we tested variations to ensure the product didn’t just look premium, but held up in real use.
GraphicDesign PackagingDesign FoodPackaging Mentoring AdobeCreativeSuite DesignManagement TrendAwareness DesignCollaboration Copywriting ProjectManagement DesignDirection…MyPak came to me with a bold mission - to create a standout brand and packaging suite for a growing range of food service products, including what would become the UK’s best-selling fried chicken box. I developed a full visual identity system from scratch, building a strong, confident logo and an adaptable design language that could scale across dozens of packaging formats, from burger wraps to pizza boxes. Each design had to balance shelf appeal with practicality - stackable, brandable and recognisable at a glance, even in busy takeaway environments.
This project wasn’t just about aesthetics; it was about strategic consistency and functional design that performs in the real world. From print finishes to cut lines, we handled every detail in-house, working closely with manufacturers to make sure every item looked as good on the shelf as it did in the brand guidelines. The result: packaging that’s clean, bold, and instantly MyPak.
Iconic and instantly recognisable, the MyPak fried chicken box was designed to dominate counters, shelves, and customer memories. We created a clean, confident layout with bold typography and brand colours that pop - easy to spot, even from a distance. Every surface was considered, from lid graphics to interior flaps, making the entire unboxing experience cohesive and on-brand.
The UK's Best-Selling Fried Chicken Box - it's not just the most popular for its looks - its structure was also optimised for heat retention, stackability, and ease of use. Today, it stands as the UK’s go-to fried chicken box, and a testament to how thoughtful design drives real market success.
Packaging needs to work just as well as it looks. We worked closely with suppliers to fine-tune every physical detail: fold lines, glue flaps, venting, and material finishes. Matte or gloss, kraft or coated - we tested variations to ensure the product didn’t just look premium, but held up in real use.
GraphicDesign PackagingDesign FoodPackaging Mentoring AdobeCreativeSuite DesignManagement TrendAwareness DesignCollaboration Copywriting ProjectManagement DesignDirectionWW…
RETA Food Service Website
RETA Food Service needed more than just a website - they needed a digital extension of their brand: vibrant, efficient, and full of flavour. From the ground up, I designed an e-commerce platform tailored specifically for the wholesale food sector. The challenge was to blend clear product presentation with rich interactivity, ensuring buyers could navigate and purchase with ease - whether on desktop or mobile.
Custom animations, intuitive search tools, and subtle visual touches give the site a fresh, modern feel while keeping performance front and centre. With a focus on user experience, accessibility, and brand personality, I crafted a site that not only looks great, but also functions as a powerful tool for RETA's operations. From animated hovers to a refined cart flow, every pixel plays a role in making the shopping experience as smooth as their service. RETA's digital storefront now reflects the same care and attention they bring to the food industry itself.
Menus are often overlooked - but not here. I created custom hover states for RETA’s e-commerce menu that give users immediate feedback and subtle guidance. When navigating the product categories, menu items react smoothly to cursor movement, providing a sense of liveliness and clarity.
Browsing is more enjoyable when the visuals respond to you. I introduced dynamic hover animations across RETA’s product tiles to elevate the user experience. As customers move through the catalogue, each product subtly animates - highlighting key details, revealing interaction cues, or shifting visual focus.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting Mentoring Adobe Creative Suite E-commerceSEO User Experience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting E-Commerce ProjectManagement…RETA Food Service needed more than just a website - they needed a digital extension of their brand: vibrant, efficient, and full of flavour. From the ground up, I designed an e-commerce platform tailored specifically for the wholesale food sector. The challenge was to blend clear product presentation with rich interactivity, ensuring buyers could navigate and purchase with ease - whether on desktop or mobile.
Custom animations, intuitive search tools, and subtle visual touches give the site a fresh, modern feel while keeping performance front and centre. With a focus on user experience, accessibility, and brand personality, I crafted a site that not only looks great, but also functions as a powerful tool for RETA's operations. From animated hovers to a refined cart flow, every pixel plays a role in making the shopping experience as smooth as their service. RETA's digital storefront now reflects the same care and attention they bring to the food industry itself.
Menus are often overlooked - but not here. I created custom hover states for RETA’s e-commerce menu that give users immediate feedback and subtle guidance. When navigating the product categories, menu items react smoothly to cursor movement, providing a sense of liveliness and clarity.
Browsing is more enjoyable when the visuals respond to you. I introduced dynamic hover animations across RETA’s product tiles to elevate the user experience. As customers move through the catalogue, each product subtly animates - highlighting key details, revealing interaction cues, or shifting visual focus.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting Mentoring Adobe Creative Suite E-commerceSEO User Experience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO ResponsiveWebDesign WebDesign Branding Identity Copywriting E-Commerce ProjectManagementWW…
BB Catering Supplies Website
BB Catering delivers exceptional wholesale experiences, and they needed a website that could match that same level of warmth, care, and professionalism. This project was about more than showcasing products - it was about translating the energy and elegance of their service into a digital format. I created a visually rich, responsive website that reflects the brand’s personality through custom animation, elegant interactions, and thoughtful structure.
Every element was designed to feel inviting and confident, with clean layouts and intuitive flow that make information easy to find and engaging to explore. Visitors are welcomed with subtle page transitions, smooth hover effects, and bold yet friendly visuals that bring the BB brand to life online. The site tells a cohesive story that makes it effortless for clients to discover, explore, and connect. The result is a digital presence that’s every bit as curated and engaging as their services.
To help users explore BB Catering’s diverse offerings with ease, I designed custom hover states for category blocks that make navigation feel effortless and alive. As visitors scroll through categories, hovering over each category reveals dynamic transitions that highlight what’s available and invite further interaction.
BB’s visual identity is warm, refined, and full of personality, so I brought that into the micro-interactions of the site. Custom hover animations were applied to brand elements throughout, from buttons to images to logo treatments.
From the very first moment, I wanted users to feel a sense of calm sophistication. The custom page load animation introduces content with grace, fading and sliding elements into view in a sequence that feels both polished and natural.
The services section isn’t just informative, it’s interactive. I designed custom hover interactions that bring each service tile to life. These transitions help communicate the scope of BB Catering’s expertise without overwhelming the page.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting AdobeCreativeSuite UserExperience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO) ResponsiveWebDesign WebDesign Copywriting ProjectManagement DesignDirection…BB Catering delivers exceptional wholesale experiences, and they needed a website that could match that same level of warmth, care, and professionalism. This project was about more than showcasing products - it was about translating the energy and elegance of their service into a digital format. I created a visually rich, responsive website that reflects the brand’s personality through custom animation, elegant interactions, and thoughtful structure.
Every element was designed to feel inviting and confident, with clean layouts and intuitive flow that make information easy to find and engaging to explore. Visitors are welcomed with subtle page transitions, smooth hover effects, and bold yet friendly visuals that bring the BB brand to life online. The site tells a cohesive story that makes it effortless for clients to discover, explore, and connect. The result is a digital presence that’s every bit as curated and engaging as their services.
To help users explore BB Catering’s diverse offerings with ease, I designed custom hover states for category blocks that make navigation feel effortless and alive. As visitors scroll through categories, hovering over each category reveals dynamic transitions that highlight what’s available and invite further interaction.
BB’s visual identity is warm, refined, and full of personality, so I brought that into the micro-interactions of the site. Custom hover animations were applied to brand elements throughout, from buttons to images to logo treatments.
From the very first moment, I wanted users to feel a sense of calm sophistication. The custom page load animation introduces content with grace, fading and sliding elements into view in a sequence that feels both polished and natural.
The services section isn’t just informative, it’s interactive. I designed custom hover interactions that bring each service tile to life. These transitions help communicate the scope of BB Catering’s expertise without overwhelming the page.
CustomCMSDevelopment GraphicDesign WebContent AccessibilityGuidelines Webflow SEOCopywriting AdobeCreativeSuite UserExperience UX ContentManagementSystems CMS InteractionDesign SearchEngineOptimization SEO) ResponsiveWebDesign WebDesign Copywriting ProjectManagement DesignDirectionWW…
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