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Hello I’m Nilam! Dedicated Performance Marketer with over 3 years of experience, I specialize in driving growth through data-driven marketing strategies. My journey in the digital marketing landscape has equipped me with a profound understanding of various advertising platforms, campaign optimization, and strategic planning. Throughout my career, I've meticulously built and refined workflows that span the entire spectrum of marketing activities, from creating concept, execution, until deliver significant ROI by leveraging cutting-edge marketing technologies and innovative approaches to customer acquisition and retention.…Hello I’m Nilam! Dedicated Performance Marketer with over 3 years of experience, I specialize in driving growth through data-driven marketing strategies. My journey in the digital marketing landscape has equipped me with a profound understanding of various advertising platforms, campaign optimization, and strategic planning. Throughout my career, I've meticulously built and refined workflows that span the entire spectrum of marketing activities, from creating concept, execution, until deliver significant ROI by leveraging cutting-edge marketing technologies and innovative approaches to customer acquisition and retention.

Nilamsari Shinta Dewi

Performance Marketer, Digital Marketer, Product Marketer, +2

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Hello I’m Nilam! Dedicated Performance Marketer with over 3 years of experience, I specialize in driving growth through data-driven marketing strategies. My journey in the digital marketing landscape has equipped me with a profound understanding of various advertising platforms, campaign optimization, and strategic planning. Throughout my career, I've meticulously built and refined workflows that span the entire spectrum of marketing activities, from creating concept, execution, until deliver significant ROI by leveraging cutting-edge marketing technologies and innovative approaches to customer acquisition and retention.…Hello I’m Nilam! Dedicated Performance Marketer with over 3 years of experience, I specialize in driving growth through data-driven marketing strategies. My journey in the digital marketing landscape has equipped me with a profound understanding of various advertising platforms, campaign optimization, and strategic planning. Throughout my career, I've meticulously built and refined workflows that span the entire spectrum of marketing activities, from creating concept, execution, until deliver significant ROI by leveraging cutting-edge marketing technologies and innovative approaches to customer acquisition and retention.

Available to hire

Hello I’m Nilam!
Dedicated Performance Marketer with over 3 years of experience, I specialize in driving growth through data-driven marketing strategies. My journey in the digital marketing landscape has equipped me with a profound understanding of various advertising platforms, campaign optimization, and strategic planning.
Throughout my career, I’ve meticulously built and refined workflows that span the entire spectrum of marketing activities, from creating concept, execution, until deliver significant ROI by leveraging cutting-edge marketing technologies and innovative approaches to customer acquisition and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Performance Marketing Lead at Webuy Global Ltd

May 31, 2025 - May 31, 2025

Led end-to-end media planning and buying across PPC, Meta, Google Ads, TikTok Ads, LinkedIn Ads and e-commerce ads with a monthly budget of IDR 200M; optimized multi-channel campaigns to drive ROI improvements and scale performance. Established audience and keyword strategy, created high-quality, data-driven campaigns, and implemented robust tracking using Google Tag Manager and Google Analytics to measure campaign performance and user behavior.

Performance Marketing Lead at DNA CID

June 1, 2025 - November 18, 2025

Strategized and executed comprehensive digital marketing campaigns across Indonesia and Singapore business units. Led development and optimization of WordPress-based websites and landing pages to enhance user experience and conversion rates up to 86%. Managed a monthly budget of IDR 160M and achieved ROAS of 9x. Built cross-functional alignment with internal and external stakeholders to drive campaign success.

Performance Marketing Lead at Boleh Belajar

June 1, 2025 - June 1, 2025

Remote role managing paid search across Google Ads and Meta Ads, achieving a 40% increase in leads. Designed landing page strategy to lift conversions and collaborated with cross-functional teams to align on campaign goals. Implemented end-to-end ad operations and tracking to optimize ROAS.

Full Stack Digital Marketing at Boleh Belajar

September 30, 2023 - September 30, 2023

Led end-to-end digital marketing across multiple channels with a focus on paid media. Reached 1,000+ new audiences and managed day-to-day paid media activity, including testing, creative, and optimization. Drove lead generation and aligned marketing with business objectives.

Performance Marketing Lead at Boleh Belajar

November 30, 2024 - November 30, 2024

Managed paid search across Google Ads and Meta Ads; achieved a 40% increase in leads. Built landing page optimization strategy that boosted conversion rates by 15%. Managed a monthly ad spend and collaborated with cross-functional teams to optimize ad copy, audiences, and budget allocation.