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Demand-generation and social strategy leader with 6+ years owning multi-market social programs across Meta, TikTok, LinkedIn, YouTube and more. Building and evolving brand voice and storytelling for global brands across EMEA, US and APAC. Turning brand storytelling into performance systems end-to-end; leading cross-functional remote teams, both internal and external partnerships and collaborating with founder-led stakeholders – while maintaining strict compliance and clear budget accountability.…Demand-generation and social strategy leader with 6+ years owning multi-market social programs across Meta, TikTok, LinkedIn, YouTube and more. Building and evolving brand voice and storytelling for global brands across EMEA, US and APAC. Turning brand storytelling into performance systems end-to-end; leading cross-functional remote teams, both internal and external partnerships and collaborating with founder-led stakeholders – while maintaining strict compliance and clear budget accountability.

Nimisha Reghunandanan

Copywriter, Social Media Freelancer, Social Media Manager, +4

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Demand-generation and social strategy leader with 6+ years owning multi-market social programs across Meta, TikTok, LinkedIn, YouTube and more. Building and evolving brand voice and storytelling for global brands across EMEA, US and APAC. Turning brand storytelling into performance systems end-to-end; leading cross-functional remote teams, both internal and external partnerships and collaborating with founder-led stakeholders – while maintaining strict compliance and clear budget accountability.…Demand-generation and social strategy leader with 6+ years owning multi-market social programs across Meta, TikTok, LinkedIn, YouTube and more. Building and evolving brand voice and storytelling for global brands across EMEA, US and APAC. Turning brand storytelling into performance systems end-to-end; leading cross-functional remote teams, both internal and external partnerships and collaborating with founder-led stakeholders – while maintaining strict compliance and clear budget accountability.

Available to hire

Demand-generation and social strategy leader with 6+ years owning multi-market social programs across Meta, TikTok, LinkedIn, YouTube and more. Building and evolving brand voice and storytelling for global brands across EMEA, US and APAC. Turning brand storytelling into performance systems end-to-end; leading cross-functional remote teams, both internal and external partnerships and collaborating with founder-led stakeholders – while maintaining strict compliance and clear budget accountability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malayalam

Fluent

Work Experience

Global Senior Community & Social Media Manager at Anya Hindmarch

March 1, 2024 - Present

Owned global social strategy and content roadmap across Instagram, X, TikTok, Facebook, YouTube and LinkedIn; drove web traffic and email signups through test‑and‑learn experiments; defined a global community strategy with platform KPIs; led cross‑functional campaigns across CRM/social/web/paid and embedded customer‑journey insights to lift conversions; generated 20M+ views and a 20% YoY engagement lift via social listening; integrated AI-assisted ideation and production tools to increase output by 35% without extra headcount.

Global Digital Lead at Alexander McQueen

August 1, 2022 - March 1, 2024

Architected a new digital voice and content system across global channels, combining storytelling frameworks with data-led optimization to improve organic engagement; defined KPIs for sentiment and engagement depth; introduced cohort-based content reporting linking performance to traffic, CRM acquisition and ecommerce; tripled APAC social engagement and grew China by 118% through localisation and audience segmentation.

Digital Marketing Coordinator at Lulu Guinness

July 1, 2021 - July 1, 2022

Strengthened brand equity and loyalty through integrated marketing across social, CRM and web; rebuilt brand voice with data-driven framework; improved campaign performance by embedding customer-journey insights across paid, social and owned; directed multi-channel content planning with regional alignment; scaled affiliate programme delivering +12% affiliate-driven sales.

Marketing Specialist at Estée Lauder Companies

January 1, 2020 - July 1, 2021

Delivered 40% average engagement rate by integrating trends and best practices into community-first strategies; built dashboards to track reach, engagement, CTR and conversion; managed forecasts and budgets with data-driven optimization to maximise ROI; led cross-functional collaboration across brands and regions.

Copy and Content Creator at Hobbs London

July 1, 2017 - July 1, 2018

Expanded global brand voice and multi-region content strategy; increased follower base by 50% YoY through storytelling; delivered integrated content across social, CRM and web and expanded influencer network using data-driven experimentation.