I'm Nimisha Reghunandanan, a brand and strategy leader who builds scalable content ecosystems that turn narrative into measurable performance across EMEA, the US and APAC. I specialise in guiding creative direction and cross-functional teams to deliver campaigns that blend storytelling with commercial impact. Over the past six years, I’ve partnered with globally recognised brands to own strategy, execution and results, from concept to multi-market launches. I’m passionate about turning data into human experiences, leading with curiosity and collaboration, and delivering content that resonates across platforms and regions.

Nimisha Reghunandanan

I'm Nimisha Reghunandanan, a brand and strategy leader who builds scalable content ecosystems that turn narrative into measurable performance across EMEA, the US and APAC. I specialise in guiding creative direction and cross-functional teams to deliver campaigns that blend storytelling with commercial impact. Over the past six years, I’ve partnered with globally recognised brands to own strategy, execution and results, from concept to multi-market launches. I’m passionate about turning data into human experiences, leading with curiosity and collaboration, and delivering content that resonates across platforms and regions.

Available to hire

I’m Nimisha Reghunandanan, a brand and strategy leader who builds scalable content ecosystems that turn narrative into measurable performance across EMEA, the US and APAC. I specialise in guiding creative direction and cross-functional teams to deliver campaigns that blend storytelling with commercial impact.

Over the past six years, I’ve partnered with globally recognised brands to own strategy, execution and results, from concept to multi-market launches. I’m passionate about turning data into human experiences, leading with curiosity and collaboration, and delivering content that resonates across platforms and regions.

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Language

English
Fluent
Malayalam
Fluent

Work Experience

Global Senior Community & Social Media Manager at Anya Hindmarch
March 1, 2024 - Present
Owned global social strategy and content roadmap across Instagram, X, TikTok, Facebook, YouTube and LinkedIn; drove web traffic and email signups through test‑and‑learn experiments; defined a global community strategy with platform KPIs; led cross‑functional campaigns across CRM/social/web/paid and embedded customer‑journey insights to lift conversions; generated 20M+ views and a 20% YoY engagement lift via social listening; integrated AI-assisted ideation and production tools to increase output by 35% without extra headcount.
Global Digital Lead at Alexander McQueen
August 1, 2022 - March 1, 2024
Architected a new digital voice and content system across global channels, combining storytelling frameworks with data-led optimization to improve organic engagement; defined KPIs for sentiment and engagement depth; introduced cohort-based content reporting linking performance to traffic, CRM acquisition and ecommerce; tripled APAC social engagement and grew China by 118% through localisation and audience segmentation.
Digital Marketing Coordinator at Lulu Guinness
July 1, 2021 - July 1, 2022
Strengthened brand equity and loyalty through integrated marketing across social, CRM and web; rebuilt brand voice with data-driven framework; improved campaign performance by embedding customer-journey insights across paid, social and owned; directed multi-channel content planning with regional alignment; scaled affiliate programme delivering +12% affiliate-driven sales.
Marketing Specialist at Estée Lauder Companies
January 1, 2020 - July 1, 2021
Delivered 40% average engagement rate by integrating trends and best practices into community-first strategies; built dashboards to track reach, engagement, CTR and conversion; managed forecasts and budgets with data-driven optimization to maximise ROI; led cross-functional collaboration across brands and regions.
Copy and Content Creator at Hobbs London
July 1, 2017 - July 1, 2018
Expanded global brand voice and multi-region content strategy; increased follower base by 50% YoY through storytelling; delivered integrated content across social, CRM and web and expanded influencer network using data-driven experimentation.
Marketing Specialist at Estee Lauder Companies
January 1, 2020 - July 1, 2021
Delivered 40% average engagement rate (60% above benchmark) through creative systems grounded in trend mapping, community insight and experimentation; built dashboards to track reach, engagement depth, CTR and conversion; managed a cross-functional team of 6 creators, 100 ambassadors and agency partners; led forecasts and budgets; embedded data-driven frameworks to optimise performance and maximise ROI across paid social, influencer and production budgets.

Education

Bachelor of Arts at University of Huddersfield
June 10, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Software & Internet, Other