Nimisha Reghunandanan
I'm Nimisha Reghunandanan, a brand and strategy leader who builds scalable content ecosystems that turn narrative into measurable performance across EMEA, the US and APAC.
About
I’m Nimisha Reghunandanan, a brand and strategy leader who builds scalable content ecosystems that turn narrative into measurable performance across EMEA, the US and APAC. I specialise in guiding creative direction and cross-functional teams to deliver campaigns that blend storytelling with commercial impact.
Over the past six years, I’ve partnered with globally recognised brands to own strategy, execution and results, from concept to multi-market launches. I’m passionate about turning data into human experiences, leading with curiosity and collaboration, and delivering content that resonates across platforms and regions.
- 7 years' experience
- Joined December 2023
Skills· 28
- Photo
- AI Chatbot
- Microsoft Office
- Copywriting
Tiktok
LinkedIn
Instagram
Adobe InDesign- Brand Identity
- Magazine
Figma
Adobe Premiere Pro- Video Advert
- Branding
- Social Media Design
- Data Visualization
- Corporate Video
Adobe Illustrator- Snapchat
- Presentation Design
- Adobe After Effects
- Logo
HubSpot
Adobe Photoshop- Email Marketing
Languages
- EnglishFluent
- MalayalamFluent
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
- Other
More experts in Boston, United States
- Brand Designers for hire in Boston, United States
- Brand Strategists for hire in Boston, United States
- Content Creators for hire in Boston, United States
- Content Producers for hire in Boston, United States
- Copywriters for hire in Boston, United States
- Creative Directors for hire in Boston, United States
- Marketing Strategists for hire in Boston, United States
- Social Media Freelancers for hire in Boston, United States
- Social Media Managers for hire in Boston, United States
Work experience· 6 roles
Owned global social strategy and content roadmap across Instagram, X, TikTok, Facebook, YouTube and LinkedIn; drove web traffic and email signups through test‑and‑learn experiments; defined a global community strategy with platform KPIs; led cross‑functional campaigns across CRM/social/web/paid and embedded customer‑journey insights to lift conversions; generated 20M+ views and a 20% YoY engagement lift via social listening; integrated AI-assisted ideation and production tools to increase output by 35% without extra headcount.
Architected a new digital voice and content system across global channels, combining storytelling frameworks with data-led optimization to improve organic engagement; defined KPIs for sentiment and engagement depth; introduced cohort-based content reporting linking performance to traffic, CRM acquisition and ecommerce; tripled APAC social engagement and grew China by 118% through localisation and audience segmentation.
Strengthened brand equity and loyalty through integrated marketing across social, CRM and web; rebuilt brand voice with data-driven framework; improved campaign performance by embedding customer-journey insights across paid, social and owned; directed multi-channel content planning with regional alignment; scaled affiliate programme delivering +12% affiliate-driven sales.
Education
Hire Nimisha Reghunandanan today
Post a job and invite Nimisha, or contact them directly. No hidden commission.