Hello, I'm Nimra Riaz, a creative and data-driven Social Media Manager with a passion for building online communities and delivering measurable results. I currently oversee end-to-end digital operations across social media, SEO, content, and website management, leading strategy and execution for multiple client accounts, primarily in the USA and Oman. I enjoy crafting high-impact content, optimizing for search, and driving engagement through thoughtful storytelling and data-driven decisions. In my previous roles at Papa Johns and Roshni Homes Trust, I led brand-building initiatives, created monthly content calendars, and ran campaigns to support donations and engagement. I actively analyze social media metrics, generate regular insightful reports, and collaborate with cross-functional teams to refine campaigns. This cross-functional experience has prepared me to deliver cohesive digital solutions for corporate and nonprofit sectors.

Hello, I'm Nimra Riaz, a creative and data-driven Social Media Manager with a passion for building online communities and delivering measurable results. I currently oversee end-to-end digital operations across social media, SEO, content, and website management, leading strategy and execution for multiple client accounts, primarily in the USA and Oman. I enjoy crafting high-impact content, optimizing for search, and driving engagement through thoughtful storytelling and data-driven decisions. In my previous roles at Papa Johns and Roshni Homes Trust, I led brand-building initiatives, created monthly content calendars, and ran campaigns to support donations and engagement. I actively analyze social media metrics, generate regular insightful reports, and collaborate with cross-functional teams to refine campaigns. This cross-functional experience has prepared me to deliver cohesive digital solutions for corporate and nonprofit sectors.

Available to hire

Hello, I’m Nimra Riaz, a creative and data-driven Social Media Manager with a passion for building online communities and delivering measurable results. I currently oversee end-to-end digital operations across social media, SEO, content, and website management, leading strategy and execution for multiple client accounts, primarily in the USA and Oman. I enjoy crafting high-impact content, optimizing for search, and driving engagement through thoughtful storytelling and data-driven decisions.

In my previous roles at Papa Johns and Roshni Homes Trust, I led brand-building initiatives, created monthly content calendars, and ran campaigns to support donations and engagement. I actively analyze social media metrics, generate regular insightful reports, and collaborate with cross-functional teams to refine campaigns. This cross-functional experience has prepared me to deliver cohesive digital solutions for corporate and nonprofit sectors.

See more

Language

English
Fluent

Work Experience

Social Media Manager at Roshn Homes Trust (NGO)
November 1, 2023 - October 6, 2025
Created impactful content, developed monthly calendars, and executed thoughtfully planned campaigns to drive donations for the orphanage. Analyzed and reported social media metrics, generated regular reports with key insights, and recommended strategic adjustments to optimize campaign performance. This experience provided a comprehensive, strategic approach to both corporate and non-profit sectors, maximizing impact and growth for Roshn Homes Trust.
Marketing Specialist at Papa Johns
November 1, 2023 - Present
Led initiatives to enhance brand visibility, including market research, crafting engaging content, and designing creative campaigns for social media, newsletters, and more.
Social Media Manager at Roshni Homes Trust (NGO)
November 1, 2023 - October 6, 2025
Created impactful content, developed monthly content calendars, and executed campaigns to drive donations for the orphanage. Actively analyzed and reported social media metrics, produced regular insights, and recommended strategic adjustments to optimize campaign performance. Engaged with online communities on Instagram and Facebook, ensuring timely responses and feedback reporting. Contributed to data analysis and reporting across platforms to support growth.
Digital Marketing Professional / Social Media Manager at XMEDIA
November 1, 2023 - October 6, 2025
Managed end-to-end digital operations across social media, SEO, content, and website management. Led strategy and execution for multiple client accounts (primarily USA and Oman), creating high-impact content and running paid campaigns to drive engagement and growth. Implemented on-page, off-page, and technical SEO to improve rankings and organic visibility; wrote and optimized website content for clarity, structure, and search performance. As Website Manager, ensured functional integrity, design continuity, and smooth UX by identifying issues and collaborating with developers. This cross-functional experience enabled cohesive digital solutions aligning content, performance, and business objectives.
Marketing Specialist at Papa Johns Airline Society
November 1, 2023 - Present
Led initiatives to enhance brand visibility, conducted market research, crafted engaging content, and designed creative campaigns for social media and newsletters. Increased followers and engagement through campaign management. Managed community interactions on Instagram and Facebook with prompt responses and reporting.
Marketing Specialist at Papa Johns
November 1, 2023 - Present
Led initiatives to enhance brand visibility, conducted market research, crafted engaging content, and designed creative campaigns for social media and newsletters. Improved followers and engagement, managed community interactions on Instagram and Facebook, ensured prompt responses, and reported on performance to inform strategy. Drove end-to-end digital operations across social media, SEO, content, and website management for multiple client accounts, primarily in the USA and Oman.
Social Media Manager at Roshni Homes Trust (NGO)
November 1, 2023 - October 6, 2025
Managed social media strategy to support fundraising and awareness. Created impactful content, developed monthly calendars, and executed thoughtfully planned campaigns to drive donations for the orphanage. Analyzed social media metrics, generated regular reports, and proposed strategic adjustments to optimize performance.
Marketing Specialist at Papa Johns
November 1, 2023 - Present
Led initiatives to enhance brand visibility through market research, engaging content, and creative campaigns for social media and newsletters. Achieved increased followers and engagement. Managed Instagram and Facebook interactions, delivering prompt responses and gathering feedback. Performed data analysis and updated portal details to support business objectives.
Social Media Manager at Roshni Homes Trust (NGO)
November 1, 2023 - October 6, 2025
Created impactful content and monthly calendars; executed thoughtful campaigns to drive donations for the orphanage; actively analyzed and reported social media metrics, produced insights, and recommended strategic adjustments to optimize campaign performance; engaged with online communities and maintained timely communication across platforms.
Social Media Manager at Roshni Homes Trust (NGO)
November 1, 2023 - October 22, 2025
Created impactful content, developed monthly calendars, and executed campaigns to drive donations for the orphanage. Analyzed social media metrics, produced regular reports with key insights, and recommended strategic adjustments to optimize performance. Managed community interactions on Instagram and Facebook.

Education

BS (Hons) Environmental Sciences at Government College University Lahore
January 1, 2018 - January 1, 2022
BS (Hons) Environmental Sciences at Government College University Lahore
January 1, 2018 - January 1, 2022
BS (Hons) Environmental Sciences at Government College University Lahore
January 1, 2018 - January 1, 2022
B.S. (Hons) Environmental Sciences at Government College University
January 1, 2018 - January 1, 2022
BS (Hons) Environmental Sciences at Government College University, Lahore
January 1, 2018 - January 1, 2022

Qualifications

AmAL Fellowship
January 11, 2030 - October 6, 2025
WWF Ecology Internship Program
January 11, 2030 - October 6, 2025
Harvard University Fellowship (AmAL sponsorship)
January 11, 2030 - October 6, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Software & Internet