Available to hire
Senior Brand Designer with 10 years of experience specializing in strategic brand design and visual identity for purpose-driven organizations. I have expertise working with B2B and entrepreneurs in health, wellness, and cultural sectors.
My main focus is working on projects that contribute to overall well-being and cultural/social impact projects where design serves both users and a purpose.
What I bring:
- 10 years of experience in strategic brand design
- Creative direction and cross-functional team collaboration
- Multi-format design expertise (brand, web, social, video, app UI)
- Illustration and visual storytelling
Currently exploring: AI tools to enhance creative workflows and strategic processes
Key achievements:
- Led brand projects across health-tech, sports-tech, animal wellness, education, and cultural sectors: Amelia Virtual Care (VR mental health), Bionary Health (health tracking app), Biaggini Psychotherapy (Mental Health), Collectibol (sports-tech), Kanstak Educación Canina (animal welfare & education)
- Mentor and designed branding projects for entrepreneurs in the Cultural, Health & Gastronomic Sectors
- 7+ years managing end-to-end design projects from concept to implementation
- Experience collaborating with cross-functional teams of 3-12 people (developers, product, animation, marketing)
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Catalan; Valencian
Beginner
Work Experience
Founder & Creative Director at Nina Posadas Creative Studio
January 1, 2020 - November 6, 2025Led brand identity projects for 15+ purpose-driven clients across health-tech, sports-tech, education, and cultural sectors. Developed complete brand ecosystems, including visual identity systems, brand guidelines, websites, app UI components, social templates, podcast visuals, catalogs, packaging, and multi-platform content direction. Managed end-to-end design processes for 7+ years from strategy and visual exploration through implementation and creative direction. Adapted brand strategy across diverse sectors to meet unique audience needs. Collaborated with cross-functional teams of 3–12 members (developers, product, animators, marketing), enabling scalable brand systems that support growth and consistency.
Freelance Storyboard Artist at iAM Learning
January 1, 2024 - January 1, 2024Created 30+ storyboards and visual assets for e-learning animations translating educational content into engaging visual narratives. Collaborated remotely with UK instructional design teams to translate complex concepts into accessible visuals. Maintained visual consistency across long-term educational series demonstrating reliable remote collaboration.
Freelance Illustration & Storyboard Artist at Various Clients
February 1, 2023 - February 1, 2023Created illustrations and storyboards for The Others Animation Project with multidisciplinary team. Designed SoQia brand character for Criteria Recursos Humanos supporting brand humanization strategy.
Co-Founder & Creative Director at Arbol Creative Studio
July 1, 2020 - July 1, 2020Co-founded multidisciplinary creative studio delivering 360-degree brand solutions for artistic, cultural, and gastronomic clients. Led creative direction for complete brand identities, art-directed portfolio photoshoots, and managed teams. Managed studio operations including client acquisition, project scoping, and workflow optimization.
Brand Designer & Digital Content at Kraftank Barcelona
December 1, 2018 - December 1, 2018Directed complete brand redesign from strategy to execution, repositioning brand in Barcelona's competitive market. Designed integrated brand system across packaging, signage, menus, and promotional materials. Supervised photography and video production, maintaining visual coherence across all touchpoints.
Graphic & Editorial Designer at Double-ID
September 1, 2016 - September 1, 2016Designed editorial materials for European associations and international clients (Sennheiser, Worldsteel, Posteurop). Created annual reports, publications, catalogs; managed projects from conception through print. Designed brand identities respecting existing guidelines and created corporate presentation templates.
Digital Graphic Designer at Wikot
November 1, 2013 - November 1, 2013Developed digital campaigns for Latin American and US clients. Designed websites and mobile applications applying usability principles. Created graphic materials for integrated digital campaigns.
Education
Visual Communications at Prodisenno
September 6, 2004 - July 31, 2009MA in Illustration at Académie Royale des Beaux Arts de Bruxelles, ARBA-ESABrussels, Belgium
January 1, 2014 - December 31, 2016BA in Illustration at Académie Royale des Beaux Arts de Bruxelles, ARBA-ESABrussels, Belgium
January 1, 2012 - December 31, 2014MA in Visual Communication - Graphic Design at Escuela de Comunicación Visual, Prodiseño Caracas, Venezuela
January 1, 2004 - December 31, 2009MA in Illustration at Académie Royale des Beaux Arts de Bruxelles, ARBA-ESABrussels, Belgium
January 1, 2014 - January 1, 2016BA in Illustration at Académie Royale des Beaux Arts de Bruxelles, ARBA-ESABrussels, Belgium
January 1, 2012 - January 1, 2014MA in Visual Communication - Graphic Design at Escuela de Comunicación Visual, Prodiseño Caracas, Venezuela
January 1, 2004 - January 1, 2009Master of Arts in Illustration at Royal Academy of Fine Arts, Brussels, Belgium
January 1, 2016 - January 1, 2017Bachelor of Arts in Visual Communication & Graphic Design (Honors) at Prodiseno School, Caracas, Venezuela
January 1, 2013 - January 1, 2013Bachelor of Arts in Illustration at Royal Academy of Fine Arts, Brussels, Belgium
January 1, 2012 - January 1, 2013Master of Arts in Illustration at Royal Academy of Fine Arts, Brussels, Belgium
January 1, 2016 - January 1, 2017Bachelor of Arts in Visual Communication & Graphic Design (Honors) at Prodiseno School, Caracas, Venezuela
January 1, 2013 - January 1, 2013Bachelor of Arts in Illustration at Royal Academy of Fine Arts, Brussels, Belgium
January 1, 2012 - January 1, 2013Qualifications
Web Flow
January 11, 2030 - October 3, 2025Printing Techniques – Screen Printing and Linocut
January 11, 2030 - October 3, 2025Fotografía Analógica 1 & 2
January 11, 2030 - October 3, 2025French language – B2
January 11, 2030 - October 3, 2025Web Design & Digital Marketing
January 1, 2017 - January 1, 2018Digital Leaders Bootcamp: Artificial Intelligence
January 1, 2025 - November 6, 2025Industry Experience
Healthcare, Consumer Goods, Education, Professional Services, Software & Internet, Other, Media & Entertainment, Retail, Travel & Hospitality, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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