Hi, I’m Nisha Vijandren, a creative digital marketer specializing in content strategy, social media campaigns, paid ads, and influencer marketing for lifestyle, fashion, beauty, and F&B brands. I help brands stand out with authentic storytelling, data-driven insights, and visually compelling content. Over five years I have led end-to-end campaigns across channels, built influencer networks, and collaborated with design and video teams to deliver measurable ROI. I’m passionate about turning ideas into engaging experiences that resonate with audiences and drive growth.

Nisha Vijandren

Hi, I’m Nisha Vijandren, a creative digital marketer specializing in content strategy, social media campaigns, paid ads, and influencer marketing for lifestyle, fashion, beauty, and F&B brands. I help brands stand out with authentic storytelling, data-driven insights, and visually compelling content. Over five years I have led end-to-end campaigns across channels, built influencer networks, and collaborated with design and video teams to deliver measurable ROI. I’m passionate about turning ideas into engaging experiences that resonate with audiences and drive growth.

Available to hire

Hi, I’m Nisha Vijandren, a creative digital marketer specializing in content strategy, social media campaigns, paid ads, and influencer marketing for lifestyle, fashion, beauty, and F&B brands. I help brands stand out with authentic storytelling, data-driven insights, and visually compelling content.

Over five years I have led end-to-end campaigns across channels, built influencer networks, and collaborated with design and video teams to deliver measurable ROI. I’m passionate about turning ideas into engaging experiences that resonate with audiences and drive growth.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at SkyeFox Ventures & DSRPT Media
March 1, 2024 - Present
Managed multi-channel digital marketing campaigns, integrating prompt engineering for AI-generated content to increase campaign effectiveness. Developed targeted performance marketing strategies utilizing Meta Ads and Google Ads, resulting in measurable increases in engagement and conversions. Collaborated with remote teams to execute data-driven strategies, optimizing campaign results through advanced analytics.
Marketing Manager at Wild Kombucha
March 31, 2024 - July 26, 2025
Increased Instagram engagement by 50%, growing followers from 6.2K to 7.7K through engaging content and targeted strategies. Managed social media platforms and led content strategy, creative direction, and copywriting, producing viral content that strengthened brand visibility and audience engagement. Planned, launched, and optimized paid Meta ad campaigns, resulting in a 25% boost in website traffic and conversions. Developed and executed multi-channel campaigns across social media, email marketing, and influencer collaborations. Planned and executed brand activations and experiential events with partners including Laneige, Fresh Beauty, Handmade Heroes, Moom, and Davines. Created and presented pitch decks, negotiated event budgets, and managed vendor relationships for successful partnerships. Organized social media giveaways and secured influencer collaborations with Laneige, Handmade Heroes & B&B Labs. Generated 5 new recurring B2B clients through proactive outreach and sales strate
Digital Marketing Manager | Social Media Manager at Green Leaf Herbals & Aloery (Freelance)
March 31, 2023 - July 26, 2025
Assisted B2B marketing, promoting white label services and managing pop up booths as a contractor for Green Leaf Herbals (Skincare) – Sri Lanka. Led clothing collection development, assisted marketing collateral creation and coordinated social media campaigns for Aloery (Fashion Retail) - Sri Lanka.
Digital Marketing Executive at Scentses + Co
July 31, 2022 - July 26, 2025
Developed and implemented TikTok marketing strategies, growing followers from 30 to 1,140+ in 3 months, achieving 83K views on first ever viral video. Managed influencer collaborations across multiple platforms (Instagram, TikTok, YouTube), increasing brand awareness and engagement. Conducted data-driven analysis of social media performance, optimizing future content based on audience engagement metrics. Ideated, scripted, filmed and edited videos to create viral content for TikTok and Instagram Reels. Assisted in Shopify website management, uploading new products with accurate descriptions, SKUs, and images.
Marketing Intern at Skinned.co
July 31, 2020 - July 26, 2025
Developed and implemented a novel 3-month social media campaign to increase Skinned.co brand awareness and attract new customers. Created digital content & tracked metrics on Facebook to increase followers. Grew the company’s Facebook post engagement and likes by 30%. Produced creative digital marketing graphic designs and skincare infographics related to the brand. Wrote insightful blog articles supporting skincare routines. Assisted in creation of the AR effect using Spark AR software for Instagram.
Marketing Manager at Wild Kombucha
March 1, 2024 - September 2, 2025
Managed local artisanal kombucha production and led digital marketing initiatives from March 2023 to March 2024 in a remote setting. Responsible for social media management, content creation, and growth hacking strategies.
Digital Marketing Manager | Social Media Manager at Green Leaf Herbals & Aloery (Freelance)
March 1, 2023 - September 2, 2025
Assisted B2B marketing, promoted white label services, and managed pop-up booths for skincare. Led clothing collection development, marketing collateral creation, and social media campaigns for fashion retail. Developed and executed TikTok strategies, increasing followers significantly and producing viral content. Managed influencer collaborations and optimized content based on data analysis. Assisted with Shopify website management.
Digital Marketing Executive at Skye Fox Ventures & DSRPT Media (Freelance)
July 31, 2022 - September 2, 2025
Managed digital marketing strategy, social media (Instagram, TikTok, Facebook, LinkedIn), AI tools for content creation and prompt engineering, and paid ad management (Meta Ads & Google Ads). Responsible for SEO & SEM, performance marketing, analytics, influencer and partnership marketing, CRM & email marketing, Shopify e-commerce management, growth hacking, A/B testing, and remote team leadership/project management.
Digital Marketing Specialist
March 1, 2024 - Present
Ongoing freelance/part-time role starting March 2024 to present involving digital marketing strategy, social media management, prompt engineering for AI tools like ChatGPT and Midjourney, paid ads management, SEO/SEM, performance marketing, content creation, influencer marketing, CRM, email marketing, Shopify management, growth hacking, and remote team leadership.
Marketing Intern at Skinned.co
July 31, 2020 - September 2, 2025
As a design and marketing intern, worked to increase brand awareness through social media campaigns. Developed and implemented a 3-month social media campaign, created digital content, tracked Facebook metrics to grow followers, produced creative marketing graphics and infographics, wrote insightful blog articles related to skincare, and assisted in AR effect creation for Instagram.
Marketing Manager at Wild Kombucha
March 1, 2024 - September 7, 2025
Led marketing initiatives for Wild Kombucha, including social media strategy, influencer collaborations, and partnerships. Implemented campaigns that expanded brand reach, managed event budgets, and built vendor relationships to support growth.
Digital Marketing Executive at Malaysia’s First Designer Perfume Subscription Service
July 1, 2022 - September 7, 2025
Developed and executed digital marketing campaigns across social media, email, and paid ads (Meta & Google). Built content plans, tracked KPIs, and contributed to user acquisition and retention in a growing subscription model.
Social Media Manager at Green Leaf Herbals & Aloery (Sri Lanka) – Freelance
March 1, 2023 - September 7, 2025
Managed social media presence for beauty and skincare brands, created content, coordinated influencer collaborations, and supported B2B marketing efforts. Drove growth in followers and engagement through targeted campaigns and creative assets.
Digital Marketing Specialist at Skye Fox Ventures & DSRTM Media (Freelance)
March 1, 2024 - Present
Developed and implemented digital marketing strategies, integrated prompts engineering for AI-generated content, collaborated with remote teams to optimize campaigns, and tracked performance using analytics.
Kombucha Marketing Manager at Kombucha (Local artisanal producer)
March 1, 2023 - March 1, 2024
Organized social media giveaways with Laneige, Hand Made Heroes, and B&B Labs. Developed and managed influencer campaigns, collaborating with micro-influencers to create authentic and engaging content. Event planning and management conceptualized and executed events with Fresh Beauty, Davines, Hand Made Heroes, Moom, and more. Created pitch decks, negotiated budgets, and managed logistics for seamless event execution. Creative direction across content formats, including campaign concepts, storytelling angles, and visual theme. Designed mood boards, curated shoot concepts, and collaborated with photographers/videographers to deliver cohesive high-quality visual content. Ideated experiential elements such as Kombucha Wall, Kombucha Bar, mocktails stations, and branded goodies.
Digital Marketing Specialist / Social Media Manager at The Juicy Mango (Freelance)
March 1, 2024 - Present
Creative Content Creation & Copywriting; Social Media Management across Instagram, TikTok, Facebook, LinkedIn; Influencer & Partnership Marketing; Visual & Creative Direction; Digital Marketing Strategy; Brand Strategy & Campaign Management; Email Marketing & CRM Campaigns; AI Tools (ChatGPT, Midjourney, Perplexity, Grok).

Education

B.A. Mass Communication at University of The West of England – Bristol
January 1, 2017 - December 31, 2020
Foundation In Arts & Technology at KDU University College Glenmarie
March 1, 2015 - December 31, 2015
Primary - Secondary School at Sekolah Sri KDU
January 1, 2003 - December 31, 2014
B.A. Mass Communication (First Class Honours) at University of The West of England – Bristol, Journalism & Public Relations
January 1, 2017 - January 1, 2020
Public Relations & Marketing Foundation in Arts at Taylor’s University – Malaysia
January 11, 2030 - September 2, 2025
Primary - Secondary School at Sekolah Sri KDU
January 1, 2003 - January 1, 2014
Bachelor of Arts in Mass Communication (First Class Honours) at University of the West of England – Bristol
January 1, 2017 - January 1, 2020
Foundation in Public Relations & Marketing at Taylor's University Malaysia
March 1, 2015 - December 1, 2015
BA Mass Communication (First Class Honours) at University of the West of England – Bristol
January 1, 2017 - January 1, 2020
Foundation in Public Relations & Marketing (Arts & Technology) at Taylor's University Malaysia
January 1, 2015 - December 31, 2015
Primary & Secondary Education at Sri KDU International School
January 1, 2003 - December 31, 2014

Qualifications

Google Skillshop – Google Ads Search Certification
January 11, 2030 - July 26, 2025
HubSpot Academy – Search Engine Optimisation
January 11, 2030 - July 26, 2025
HubSpot Academy – Social Media Marketing
January 1, 2023 - December 31, 2023
Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2021 - December 31, 2021
Google Skillshop – Google Ads Search Certification
January 11, 2030 - September 2, 2025
HubSpot Academy – Search Engine Optimization
January 11, 2030 - September 2, 2025
HubSpot Academy – Social Media Marketing
January 1, 2023 - September 2, 2025
Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2021 - September 2, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Other, Healthcare, Software & Internet, Education