Available to hire
I’m a creative digital marketer with 6 years of experience driving growth for fashion, beauty, wellness, and F&B brands through content strategy, paid social, and influencer campaigns. I plan and lead full-funnel initiatives—from audience research and AI-assisted ideation to scripting, filming, editing, and on-screen appearances—so every post and campaign stays on-brand and performs.
I’ve delivered measurable results like a 50% uplift in Instagram engagement, improved paid Meta performance with a 25% boost in website traffic and conversions, and built loyal, engaged communities through consistent community management (DMs, comments, interactive story polls) and data-driven content. I also manage cross-platform activations and CRM/email programs, coordinate brand partnerships and events, and optimize campaigns across Meta and Google Ads to consistently surpass KPIs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Marketing Manager at Wild Kombucha
March 31, 2024 - July 26, 2025Increased Instagram engagement by 50%, growing followers from 6.2K to 7.7K through engaging content and targeted strategies. Managed social media platforms and led content strategy, creative direction, and copywriting, producing viral content that strengthened brand visibility and audience engagement. Planned, launched, and optimized paid Meta ad campaigns, resulting in a 25% boost in website traffic and conversions. Developed and executed multi-channel campaigns across social media, email marketing, and influencer collaborations. Planned and executed brand activations and experiential events with partners including Laneige, Fresh Beauty, Handmade Heroes, Moom, and Davines. Created and presented pitch decks, negotiated event budgets, and managed vendor relationships for successful partnerships. Organized social media giveaways and secured influencer collaborations with Laneige, Handmade Heroes & B&B Labs. Generated 5 new recurring B2B clients through proactive outreach and sales strate
Digital Marketing Manager at SRPT Media / The Juicy Mango (Freelance)
March 1, 2024 - PresentProvided digital marketing strategy and execution including digital marketing strategy, brand and campaign management, performance marketing and analytics, and remote team leadership. Managed content and creative work such as content creation, copywriting, social media management, visual/creative direction, influencer and partnership marketing, and execution across Meta and Google Ads plus email marketing, SEO/SEM, and e-commerce support (including A/B testing and AI-assisted workflows).
Digital Marketing Specialist / Social Media Manager at The Juicy Mango (Freelance)
March 1, 2024 - PresentCreative Content Creation & Copywriting; Social Media Management across Instagram, TikTok, Facebook, LinkedIn; Influencer & Partnership Marketing; Visual & Creative Direction; Digital Marketing Strategy; Brand Strategy & Campaign Management; Email Marketing & CRM Campaigns; AI Tools (ChatGPT, Midjourney, Perplexity, Grok).
Digital Marketing Specialist at Skye Fox Ventures & DSRTM Media (Freelance)
March 1, 2024 - PresentDeveloped and implemented digital marketing strategies, integrated prompts engineering for AI-generated content, collaborated with remote teams to optimize campaigns, and tracked performance using analytics.
Marketing Manager at Wild Kombucha
March 1, 2024 - September 7, 2025Led marketing initiatives for Wild Kombucha, including social media strategy, influencer collaborations, and partnerships. Implemented campaigns that expanded brand reach, managed event budgets, and built vendor relationships to support growth.
Digital Marketing Specialist
March 1, 2024 - PresentOngoing freelance/part-time role starting March 2024 to present involving digital marketing strategy, social media management, prompt engineering for AI tools like ChatGPT and Midjourney, paid ads management, SEO/SEM, performance marketing, content creation, influencer marketing, CRM, email marketing, Shopify management, growth hacking, and remote team leadership.
Marketing Manager at Wild Kombucha
March 1, 2024 - September 2, 2025Managed local artisanal kombucha production and led digital marketing initiatives from March 2023 to March 2024 in a remote setting. Responsible for social media management, content creation, and growth hacking strategies.
Digital Marketing Specialist at SkyeFox Ventures & DSRPT Media
March 1, 2024 - PresentManaged multi-channel digital marketing campaigns, integrating prompt engineering for AI-generated content to increase campaign effectiveness. Developed targeted performance marketing strategies utilizing Meta Ads and Google Ads, resulting in measurable increases in engagement and conversions. Collaborated with remote teams to execute data-driven strategies, optimizing campaign results through advanced analytics.
Digital Marketing Manager | Social Media Manager at Green Leaf Herbals & Aloery (Freelance)
March 31, 2023 - July 26, 2025Assisted B2B marketing, promoting white label services and managing pop up booths as a contractor for Green Leaf Herbals (Skincare) – Sri Lanka. Led clothing collection development, assisted marketing collateral creation and coordinated social media campaigns for Aloery (Fashion Retail) - Sri Lanka.
Marketing Manager at Wild Kombucha
March 1, 2023 - March 1, 2024Led digital marketing as part of a full-cycle growth approach, focusing on multi-channel content and performance improvements. Supported campaign ideation and execution across social and growth channels, with reporting and analytics to guide optimization and ongoing improvements.
Kombucha Marketing Manager at Kombucha (Local artisanal producer)
March 1, 2023 - March 1, 2024Organized social media giveaways with Laneige, Hand Made Heroes, and B&B Labs. Developed and managed influencer campaigns, collaborating with micro-influencers to create authentic and engaging content. Event planning and management conceptualized and executed events with Fresh Beauty, Davines, Hand Made Heroes, Moom, and more. Created pitch decks, negotiated budgets, and managed logistics for seamless event execution. Creative direction across content formats, including campaign concepts, storytelling angles, and visual theme. Designed mood boards, curated shoot concepts, and collaborated with photographers/videographers to deliver cohesive high-quality visual content. Ideated experiential elements such as Kombucha Wall, Kombucha Bar, mocktails stations, and branded goodies.
Social Media Manager at Green Leaf Herbals & Aloery (Sri Lanka) – Freelance
March 1, 2023 - September 7, 2025Managed social media presence for beauty and skincare brands, created content, coordinated influencer collaborations, and supported B2B marketing efforts. Drove growth in followers and engagement through targeted campaigns and creative assets.
Digital Marketing Manager | Social Media Manager at Green Leaf Herbals & Aloery (Freelance)
March 1, 2023 - September 2, 2025Assisted B2B marketing, promoted white label services, and managed pop-up booths for skincare. Led clothing collection development, marketing collateral creation, and social media campaigns for fashion retail. Developed and executed TikTok strategies, increasing followers significantly and producing viral content. Managed influencer collaborations and optimized content based on data analysis. Assisted with Shopify website management.
Digital Marketing Assistant (B2B promotion support and social media coordination) at Green Leaf Herbals (Freelance) & Aloery (Freelance)
October 1, 2022 - March 1, 2023Supported B2B marketing and worked on white-label promotions for Green Leaf Herbals in Sri Lanka, coordinating social media campaigns and producing marketing collateral. Also supported marketing collateral and social media coordination for Aloery, a fashion retail brand in Sri Lanka.
Digital Marketing Executive at Skye Fox Ventures & DSRPT Media (Freelance)
July 31, 2022 - September 2, 2025Managed digital marketing strategy, social media (Instagram, TikTok, Facebook, LinkedIn), AI tools for content creation and prompt engineering, and paid ad management (Meta Ads & Google Ads). Responsible for SEO & SEM, performance marketing, analytics, influencer and partnership marketing, CRM & email marketing, Shopify e-commerce management, growth hacking, A/B testing, and remote team leadership/project management.
Digital Marketing Executive at Scentses + Co
July 31, 2022 - July 26, 2025Developed and implemented TikTok marketing strategies, growing followers from 30 to 1,140+ in 3 months, achieving 83K views on first ever viral video. Managed influencer collaborations across multiple platforms (Instagram, TikTok, YouTube), increasing brand awareness and engagement. Conducted data-driven analysis of social media performance, optimizing future content based on audience engagement metrics. Ideated, scripted, filmed and edited videos to create viral content for TikTok and Instagram Reels. Assisted in Shopify website management, uploading new products with accurate descriptions, SKUs, and images.
Digital Marketing Executive at Malaysia’s First Designer Perfume Subscription Service
July 1, 2022 - September 7, 2025Developed and executed digital marketing campaigns across social media, email, and paid ads (Meta & Google). Built content plans, tracked KPIs, and contributed to user acquisition and retention in a growing subscription model.
Creative and Digital Marketing Manager / Digital Marketing Executive (Shops and e-commerce support) at Skin.kned.com
March 1, 2022 - September 1, 2022Managed multi-channel growth and engagement for a skincare AR experience and e-commerce touchpoints. Conducted social media campaigns to grow Facebook engagement and likes, produced digital marketing graphics and skincare infographics, supported SEO through content including blog articles, and built an AR filter experience using Spark AR to expand interactive brand touchpoints. Supported Shopify content management including product uploads, descriptions, SKUs, and imagery.
Marketing Intern at Skinned.co
July 31, 2020 - July 26, 2025Developed and implemented a novel 3-month social media campaign to increase Skinned.co brand awareness and attract new customers. Created digital content & tracked metrics on Facebook to increase followers. Grew the company’s Facebook post engagement and likes by 30%. Produced creative digital marketing graphic designs and skincare infographics related to the brand. Wrote insightful blog articles supporting skincare routines. Assisted in creation of the AR effect using Spark AR software for Instagram.
Marketing Intern at Skin.kned.com
May 1, 2020 - July 1, 2020Supported growth on social media by executing targeted campaigns to increase Facebook engagement and likes. Created digital content and tracked performance metrics, produced marketing graphics and skincare infographics, and supported SEO by writing/producing blog content. Assisted in AR development support for Instagram filter expansion.
Education
B.A. Mass Communication at University of The West of England – Bristol
January 1, 2017 - December 31, 2020Foundation In Arts & Technology at KDU University College Glenmarie
March 1, 2015 - December 31, 2015Primary - Secondary School at Sekolah Sri KDU
January 1, 2003 - December 31, 2014B.A. Mass Communication (First Class Honours) at University of The West of England – Bristol, Journalism & Public Relations
January 1, 2017 - January 1, 2020Public Relations & Marketing Foundation in Arts at Taylor’s University – Malaysia
January 11, 2030 - September 2, 2025Primary - Secondary School at Sekolah Sri KDU
January 1, 2003 - January 1, 2014Bachelor of Arts in Mass Communication (First Class Honours) at University of the West of England – Bristol
January 1, 2017 - January 1, 2020Foundation in Public Relations & Marketing at Taylor's University Malaysia
March 1, 2015 - December 1, 2015BA Mass Communication (First Class Honours) at University of the West of England – Bristol
January 1, 2017 - January 1, 2020Foundation in Public Relations & Marketing (Arts & Technology) at Taylor's University Malaysia
January 1, 2015 - December 31, 2015Primary & Secondary Education at Sri KDU International School
January 1, 2003 - December 31, 2014B.A. Mass Communication (First Class Honours) at University of the West of England – Bristol
January 1, 2017 - January 1, 2020Public Relations & Marketing Foundation at Taylor’s University – Malaysia
January 1, 2016 - January 1, 2016Public Relations & Marketing at KDU University College Glemmarie
March 1, 2015 - December 1, 2015Primary-Secondary School (Sekolah Sri KDU I) at Sekolah Sri KDU I
January 1, 2003 - January 1, 2014Qualifications
Google Skillshop – Google Ads Search Certification
January 11, 2030 - July 26, 2025HubSpot Academy – Search Engine Optimisation
January 11, 2030 - July 26, 2025HubSpot Academy – Social Media Marketing
January 1, 2023 - December 31, 2023Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2021 - December 31, 2021Google Skillshop – Google Ads Search Certification
January 11, 2030 - September 2, 2025HubSpot Academy – Search Engine Optimization
January 11, 2030 - September 2, 2025HubSpot Academy – Social Media Marketing
January 1, 2023 - September 2, 2025Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2021 - September 2, 2025Google Skills Shop – Google Ads Search Certification
January 1, 2026 - September 1, 2026Anthropic – Claude 101
January 1, 2026 - September 1, 2026Anthropic – AI Fluency: Framework & Foundations
January 1, 2026 - September 1, 2026SEMrush – Keyword Research Essentials with SEMrush
January 1, 2026 - September 1, 2026SEMrush – AI Visibility Essentials with SEMrush
January 1, 2026 - September 1, 2026SEMrush – SEO Essentials with SEMrush
January 1, 2026 - September 1, 2026Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2021 - September 1, 2026TikTok growth learning (grow brand TikTok from 30 to 1,140+ followers in 2.5 months)
January 1, 2022 - September 1, 2026Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Other, Healthcare, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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