Nithya Sudhir

Led full-funnel B2B content-marketing initiatives including strategy, research, creation, publication, and optimization of multi-format content. Achieved a 30% increase in MQLs through SEO optimization and targeted paid advertising on Google and LinkedIn. Implemented HubSpot automation workflows to streamline segmentation and lead nurture, reducing manual follow-up by 40%. Managed brand presence across digital platforms, collaborated with external agencies for website and paid advertising, designed and edited multimedia content using Adobe Creative Cloud and Canva, and produced internal and external communications to enhance transparency and engagement.

Created content on pricing psychology and behavioral economics, driving a 25% increase in engagement across digital platforms. Contributed to the company's rebranding and successful brand relaunch by aligning messaging, tone, and visual identity across marketing channels. Maintained and optimized the company website for SEO using HubSpot CMS. Designed visual content and ads using Canva and Adobe Creative Cloud to enhance campaign engagement. Collaborated with cross-functional teams, external contractors, and stakeholders to coordinate events, marketing deliverables, and brand communication.

Authored and edited industry content collaborating with PMMs and SMEs. Drafted high-converting website and landing page copy, improving visibility and lead quality. Launched a weekly industry newsletter to improve subscriber engagement and internal communication. Developed monthly social media calendars to support content distribution across LinkedIn, X, and YouTube. Planned and executed global content strategies for international summits and executive events.