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I am a digital marketer with nearly ten years of experience working in marketing agencies and freelancing. I have extensive experience advertising on multiple paid platforms and creating content and creatives for campaigns.…

Kevin J. Chang

Growth Marketer, Content Producer, Content Creator, +3

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I am a digital marketer with nearly ten years of experience working in marketing agencies and freelancing. I have extensive experience advertising on multiple paid platforms and creating content and creatives for campaigns.…

Available to hire

I am a digital marketer with nearly ten years of experience working in marketing agencies and freelancing. I have extensive experience advertising on multiple paid platforms and creating content and creatives for campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Media Buyer at iVelocity Marketing

January 1, 2020 - January 1, 2023

Drove multi-platform paid social campaigns across Meta, TikTok, Pinterest, and YouTube; optimized toward qualified leads and ROAS; led audience segmentation, testing (A/B and multivariate), and creative optimization; managed six- to seven-figure monthly budgets with a focus on efficiency and measurable ROI.

Senior Media Buyer at iVelocity Marketing

January 1, 2023 - January 1, 2025

Directed $400K+ monthly paid social spend across Meta, TikTok, Pinterest, and YouTube; designed and executed structured testing roadmaps—audience, creative, and bidding; achieved 3x+ ROAS and 25–40% CPL reductions; collaborated with cross-functional teams and mentored junior buyers.

Account Executive / Ad Operations Specialist at Cape & Bay

January 1, 2019 - January 1, 2020

Led landing page testing, built Messenger bots, email workflows, and CRM integrations; collaborated with content and creative teams to deliver high-impact paid social assets.

Founder / Freelance Digital Marketing Specialist at RSNIVEK LLC

January 1, 2017 - January 1, 2025

Planned, launched, and managed campaigns across Meta, Google, and TikTok; maintained six-figure monthly budgets across health care, home services, e-commerce, and more; built conversion-focused landing pages and sales funnels; implemented AI-powered marketing tools and integrated CRMs for attribution and end-to-end measurement.

Customer Resolutions / Invoice QA at United Airlines

December 31, 2011 - December 31, 2016

Handled customer resolutions and QA of invoices; supported process improvements and training; contributed to data-driven insights for service optimization.