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Performance-driven Paid Social Strategist and Media Buyer with 8+ years of experience managing and scaling campaigns across Meta, TikTok, LinkedIn, Google, and other digital platforms. I’ve worked with agencies, e-commerce brands, healthcare companies, home services, and lead generation businesses, managing budgets ranging from small startup tests to multi-million-dollar annual ad spend. My background includes full-funnel campaign strategy, creative testing, audience development, conversion optimization, tracking implementation, and performance reporting. I’m highly experienced with Meta Ads Manager, GA4, GTM, HubSpot, Canva, and modern AI tools like ChatGPT and Midjourney to streamline creative workflows and improve campaign performance. Clients hire me because I combine analytical thinking with strong creative strategy, clear communication, and a hands-on approach to scaling results. Whether it’s lowering CPLs, improving ROAS, building testing frameworks, or optimizing funnels, I focus on driving measurable growth while being easy to work with and dependable in the long term.…Performance-driven Paid Social Strategist and Media Buyer with 8+ years of experience managing and scaling campaigns across Meta, TikTok, LinkedIn, Google, and other digital platforms. I’ve worked with agencies, e-commerce brands, healthcare companies, home services, and lead generation businesses, managing budgets ranging from small startup tests to multi-million-dollar annual ad spend. My background includes full-funnel campaign strategy, creative testing, audience development, conversion optimization, tracking implementation, and performance reporting. I’m highly experienced with Meta Ads Manager, GA4, GTM, HubSpot, Canva, and modern AI tools like ChatGPT and Midjourney to streamline creative workflows and improve campaign performance. Clients hire me because I combine analytical thinking with strong creative strategy, clear communication, and a hands-on approach to scaling results. Whether it’s lowering CPLs, improving ROAS, building testing frameworks, or optimizing funnels, I focus on driving measurable growth while being easy to work with and dependable in the long term.

Kevin Chang

Growth Marketer, Content Producer, Content Creator, +6

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Performance-driven Paid Social Strategist and Media Buyer with 8+ years of experience managing and scaling campaigns across Meta, TikTok, LinkedIn, Google, and other digital platforms. I’ve worked with agencies, e-commerce brands, healthcare companies, home services, and lead generation businesses, managing budgets ranging from small startup tests to multi-million-dollar annual ad spend. My background includes full-funnel campaign strategy, creative testing, audience development, conversion optimization, tracking implementation, and performance reporting. I’m highly experienced with Meta Ads Manager, GA4, GTM, HubSpot, Canva, and modern AI tools like ChatGPT and Midjourney to streamline creative workflows and improve campaign performance. Clients hire me because I combine analytical thinking with strong creative strategy, clear communication, and a hands-on approach to scaling results. Whether it’s lowering CPLs, improving ROAS, building testing frameworks, or optimizing funnels, I focus on driving measurable growth while being easy to work with and dependable in the long term.…Performance-driven Paid Social Strategist and Media Buyer with 8+ years of experience managing and scaling campaigns across Meta, TikTok, LinkedIn, Google, and other digital platforms. I’ve worked with agencies, e-commerce brands, healthcare companies, home services, and lead generation businesses, managing budgets ranging from small startup tests to multi-million-dollar annual ad spend. My background includes full-funnel campaign strategy, creative testing, audience development, conversion optimization, tracking implementation, and performance reporting. I’m highly experienced with Meta Ads Manager, GA4, GTM, HubSpot, Canva, and modern AI tools like ChatGPT and Midjourney to streamline creative workflows and improve campaign performance. Clients hire me because I combine analytical thinking with strong creative strategy, clear communication, and a hands-on approach to scaling results. Whether it’s lowering CPLs, improving ROAS, building testing frameworks, or optimizing funnels, I focus on driving measurable growth while being easy to work with and dependable in the long term.

Available to hire

Performance-driven Paid Social Strategist and Media Buyer with 8+ years of experience managing and scaling campaigns across Meta, TikTok, LinkedIn, Google, and other digital platforms. I’ve worked with agencies, e-commerce brands, healthcare companies, home services, and lead generation businesses, managing budgets ranging from small startup tests to multi-million-dollar annual ad spend.

My background includes full-funnel campaign strategy, creative testing, audience development, conversion optimization, tracking implementation, and performance reporting. I’m highly experienced with Meta Ads Manager, GA4, GTM, HubSpot, Canva, and modern AI tools like ChatGPT and Midjourney to streamline creative workflows and improve campaign performance.

Clients hire me because I combine analytical thinking with strong creative strategy, clear communication, and a hands-on approach to scaling results. Whether it’s lowering CPLs, improving ROAS, building testing frameworks, or optimizing funnels, I focus on driving measurable growth while being easy to work with and dependable in the long term.

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Intermediate

Work Experience

Senior Media Buyer at iVelocity Marketing

January 1, 2020 - January 1, 2023

Drove multi-platform paid social campaigns across Meta, TikTok, Pinterest, and YouTube; optimized toward qualified leads and ROAS; led audience segmentation, testing (A/B and multivariate), and creative optimization; managed six- to seven-figure monthly budgets with a focus on efficiency and measurable ROI.

Senior Media Buyer at iVelocity Marketing

January 1, 2023 - January 1, 2025

Directed $400K+ monthly paid social spend across Meta, TikTok, Pinterest, and YouTube; designed and executed structured testing roadmaps—audience, creative, and bidding; achieved 3x+ ROAS and 25–40% CPL reductions; collaborated with cross-functional teams and mentored junior buyers.

Account Executive / Ad Operations Specialist at Cape & Bay

January 1, 2019 - January 1, 2020

Led landing page testing, built Messenger bots, email workflows, and CRM integrations; collaborated with content and creative teams to deliver high-impact paid social assets.

Founder / Freelance Digital Marketing Specialist at RSNIVEK LLC

January 1, 2017 - January 1, 2025

Planned, launched, and managed campaigns across Meta, Google, and TikTok; maintained six-figure monthly budgets across health care, home services, e-commerce, and more; built conversion-focused landing pages and sales funnels; implemented AI-powered marketing tools and integrated CRMs for attribution and end-to-end measurement.

Customer Resolutions / Invoice QA at United Airlines

December 31, 2011 - December 31, 2016

Handled customer resolutions and QA of invoices; supported process improvements and training; contributed to data-driven insights for service optimization.

Senior Media Buyer at Figure Docs

January 1, 2023 - January 1, 2025

Owned and managed a portfolio of multiple client accounts end-to-end, ensuring alignment with performance goals, tracking accuracy, and consistent reporting cadence. Oversaw campaign implementation across pixels, UTM tracking, naming conventions, and data integrity across diverse accounts. Executed high-volume creative testing across hooks, angles, formats, and messaging to validate and scale winning concepts. Scaled lead-generation performance by reallocating budgets toward high-performing audiences, creatives, and campaign segments. Analyzed campaign performance to identify inefficiencies, troubleshoot issues, and drive data-informed optimization decisions. Acted as primary client contact, leading weekly performance calls and delivering clear, data-driven insights and strategic recommendations. Mentored junior buyers and contributed to improving team-wide processes, testing frameworks, and performance standards. Partnered with analytics and cross-functional teams to ensure accurate m

Senior Media Buyer at Velocity Marketing

January 1, 2020 - January 1, 2023

Managed $250K+ monthly budgets across Meta and Google, driving 30% reductions in CPL while maintaining 2–3x ROAS. Built and managed full-funnel paid media campaigns across Meta and Google, ensuring alignment with business goals and conversion efficiency. Implemented tracking in GA4, GTM, and CRM systems (HubSpot, GoHighLevel) to ensure accurate attribution and data integrity. Analyzed campaign performance to identify optimization opportunities and inform budget allocation, audience strategy, and creative direction. Developed remarketing strategies and collaborated on SEO and content initiatives to support full-funnel performance and improve overall acquisition efficiency. Contributed to team-wide improvements in campaign testing frameworks, reporting processes, and optimization workflows.

Freelance Paid Social Strategist at RSNIVEK LLC

January 1, 2017 - January 1, 2025

Managed and optimized full-funnel Meta (Facebook/Instagram) and TikTok campaigns for e-commerce and health & wellness brands, driving performance across purchases, AO V, and ROAS. Built and executed paid social campaigns end-to-end, including audience targeting and budget allocation to scale performance. Implemented tracking in GA4, GTM, and various CRM systems to ensure accurate attribution and data integrity. Evaluated account performance to identify scaling opportunities, reduce CPL, and improve overall efficiency. Created and tested direct-response creatives, including copy, hooks, and video concepts, to drive engagement and conversions. Mentored junior buyers and contributed to team-wide process improvements and standardized performance metrics.