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Digital marketing strategist with 8+ years of experience developing growth strategies across paid media, SEO, analytics, AI, marketing automation, and performance measurement. Managed $20M+ in advertising spend, specializing in Meta ads, attribution, creative testing, executive reporting, and turning complex data into actionable business strategy. Trusted by leadership and clients to solve complex marketing challenges, improve processes, and deliver scalable digital growth initiatives across healthcare, education, government, nonprofits, technology, and professional services.…Digital marketing strategist with 8+ years of experience developing growth strategies across paid media, SEO, analytics, AI, marketing automation, and performance measurement. Managed $20M+ in advertising spend, specializing in Meta ads, attribution, creative testing, executive reporting, and turning complex data into actionable business strategy. Trusted by leadership and clients to solve complex marketing challenges, improve processes, and deliver scalable digital growth initiatives across healthcare, education, government, nonprofits, technology, and professional services.

Kevin J Chang

Growth Marketer, Content Producer, Content Creator, +7

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Digital marketing strategist with 8+ years of experience developing growth strategies across paid media, SEO, analytics, AI, marketing automation, and performance measurement. Managed $20M+ in advertising spend, specializing in Meta ads, attribution, creative testing, executive reporting, and turning complex data into actionable business strategy. Trusted by leadership and clients to solve complex marketing challenges, improve processes, and deliver scalable digital growth initiatives across healthcare, education, government, nonprofits, technology, and professional services.…Digital marketing strategist with 8+ years of experience developing growth strategies across paid media, SEO, analytics, AI, marketing automation, and performance measurement. Managed $20M+ in advertising spend, specializing in Meta ads, attribution, creative testing, executive reporting, and turning complex data into actionable business strategy. Trusted by leadership and clients to solve complex marketing challenges, improve processes, and deliver scalable digital growth initiatives across healthcare, education, government, nonprofits, technology, and professional services.

Available to hire

Digital marketing strategist with 8+ years of experience developing growth strategies across paid media, SEO, analytics, AI, marketing automation, and performance measurement. Managed $20M+ in advertising spend, specializing in Meta ads, attribution, creative testing, executive reporting, and turning complex data into actionable business strategy.

Trusted by leadership and clients to solve complex marketing challenges, improve processes, and deliver scalable digital growth initiatives across healthcare, education, government, nonprofits, technology, and professional services.

Skills

Experience Level

Expert

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Intermediate

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Work Experience

Remote Digital Marketing Strategist at Creative Springs

January 1, 2026 - Present

Developed integrated digital marketing strategies across paid media, SEO, local SEO, analytics, automation, and content marketing for diverse clients in healthcare, education, government, nonprofit, technology, construction, and professional services. Redesigned the agency’s client strategy presentation framework, standardizing formats across accounts to improve presentation quality, increase internal adoption, and receive positive leadership and client feedback. Led monthly/quarterly/fiscal-year executive reporting to translate complex performance data into actionable business insights. Managed and optimized paid media across Meta, Google Ads, LinkedIn Ads, and programmatic platforms, including audience analysis, campaign restructuring, attribution analysis, creative recommendations, Advantage+ optimization, budgeting, A/B testing, and performance reporting. Conducted comprehensive SEO and local SEO initiatives (technical audits, on-page optimization, content recommendations, Google

Remote Senior Media Buyer at 7 Figure Docs

January 1, 2023 - December 31, 2025

Owned and managed multiple client accounts end-to-end, ensuring alignment with performance goals, tracking accuracy, and consistent reporting cadence. Oversaw campaign implementations including pixel setup, UTM tracking, naming conventions, and data integrity across accounts. Executed structured creative testing across hooks, messaging, offers, audiences, placements, and formats to identify winning concepts and improve campaign efficiency. Scaled lead generation performance by reallocating budgets toward high-performing audiences, creatives, and campaign segments. Leveraged GA4, Meta reporting, and AI-assisted analysis to identify optimization opportunities and troubleshoot attribution issues. Served as primary client contact, leading weekly performance calls and delivering data-driven insights and strategic recommendations. Mentored junior buyers and contributed to improving team-wide processes, testing frameworks, and performance standards.

Senior Media Buyer at iVelocity Marketing

November 9, 2020 - April 10, 2023

Directed $400K+ monthly paid social spend across Meta, TikTok, Pinterest, and YouTube; designed and executed structured testing roadmaps—audience, creative, and bidding; achieved 3x+ ROAS and 25–40% CPL reductions; collaborated with cross-functional teams and mentored junior buyers.

Account Executive / Ad Operations Specialist at Cape & Bay

September 9, 2019 - August 28, 2020

Led landing page testing, built Messenger bots, email workflows, and CRM integrations; collaborated with content and creative teams to deliver high-impact paid social assets.

Freelance Paid Social Strategist at RSNVKE LLC

December 4, 2017 - July 31, 2025

Managed and optimized full-funnel Meta (Facebook/Instagram) and TikTok ad accounts for e-commerce and health & wellness brands, driving performance across purchases, AOV, and ROAS. Built and executed paid social campaigns end-to-end, including audience targeting and budget allocation to scale performance. Developed and optimized conversion-focused funnels, landing pages, and automation sequences to improve lead quality and conversion rates. Implemented tracking infrastructure across GA4, GTM, and Meta CAPI to ensure accurate attribution and performance visibility. Evaluated account performance to identify scaling opportunities, reduce CPL, and improve overall efficiency. Created and tested direct-response ad creatives including copy, hooks, and video concepts to drive engagement and conversions.

Customer Resolutions / Invoice QA at United Airlines

February 17, 2012 - August 8, 2017

Handled customer resolutions and QA of invoices; supported process improvements and training; contributed to data-driven insights for service optimization.

Education

General Business at College of DuPage – Glen Ellyn, IL

August 1, 2011 - May 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Healthcare, Education, Government, Non-Profit Organization, Other