Kevin J Chang

Developed integrated digital marketing strategies across paid media, SEO, local SEO, analytics, automation, and content marketing for diverse clients in healthcare, education, government, nonprofit, technology, construction, and professional services. Redesigned the agency’s client strategy presentation framework, standardizing formats across accounts to improve presentation quality, increase internal adoption, and receive positive leadership and client feedback. Led monthly/quarterly/fiscal-year executive reporting to translate complex performance data into actionable business insights. Managed and optimized paid media across Meta, Google Ads, LinkedIn Ads, and programmatic platforms, including audience analysis, campaign restructuring, attribution analysis, creative recommendations, Advantage+ optimization, budgeting, A/B testing, and performance reporting. Conducted comprehensive SEO and local SEO initiatives (technical audits, on-page optimization, content recommendations, Google

Owned and managed multiple client accounts end-to-end, ensuring alignment with performance goals, tracking accuracy, and consistent reporting cadence. Oversaw campaign implementations including pixel setup, UTM tracking, naming conventions, and data integrity across accounts. Executed structured creative testing across hooks, messaging, offers, audiences, placements, and formats to identify winning concepts and improve campaign efficiency. Scaled lead generation performance by reallocating budgets toward high-performing audiences, creatives, and campaign segments. Leveraged GA4, Meta reporting, and AI-assisted analysis to identify optimization opportunities and troubleshoot attribution issues. Served as primary client contact, leading weekly performance calls and delivering data-driven insights and strategic recommendations. Mentored junior buyers and contributed to improving team-wide processes, testing frameworks, and performance standards.

Directed $400K+ monthly paid social spend across Meta, TikTok, Pinterest, and YouTube; designed and executed structured testing roadmaps—audience, creative, and bidding; achieved 3x+ ROAS and 25–40% CPL reductions; collaborated with cross-functional teams and mentored junior buyers.