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I’m a multidisciplinary digital expert with strong experience in digital marketing, brand building, e-commerce growth, and strategic performance optimization, based in Sharjah (UAE). I’ve led full-funnel marketing initiatives, managed PPC/paid social campaigns, supported SEO/AE0/GEO optimization, and helped businesses improve usability, conversion, and overall online visibility. In addition to my marketing and growth work, I’m a Certified Ethical Hacker and cybersecurity fundamentals trainer/mentor who has delivered 200+ hours of hands-on learning and trained 200+ students in ethical hacking and risk management. I enjoy tackling complex challenges end-to-end—planning, execution, automation, analytics, and continuous improvement—while focusing on measurable impact, sustainable growth, and talent development.…I’m a multidisciplinary digital expert with strong experience in digital marketing, brand building, e-commerce growth, and strategic performance optimization, based in Sharjah (UAE). I’ve led full-funnel marketing initiatives, managed PPC/paid social campaigns, supported SEO/AE0/GEO optimization, and helped businesses improve usability, conversion, and overall online visibility. In addition to my marketing and growth work, I’m a Certified Ethical Hacker and cybersecurity fundamentals trainer/mentor who has delivered 200+ hours of hands-on learning and trained 200+ students in ethical hacking and risk management. I enjoy tackling complex challenges end-to-end—planning, execution, automation, analytics, and continuous improvement—while focusing on measurable impact, sustainable growth, and talent development.

NIV ETH N R

Digital Marketer, SEO Expert, Brand Designer, +2

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I’m a multidisciplinary digital expert with strong experience in digital marketing, brand building, e-commerce growth, and strategic performance optimization, based in Sharjah (UAE). I’ve led full-funnel marketing initiatives, managed PPC/paid social campaigns, supported SEO/AE0/GEO optimization, and helped businesses improve usability, conversion, and overall online visibility. In addition to my marketing and growth work, I’m a Certified Ethical Hacker and cybersecurity fundamentals trainer/mentor who has delivered 200+ hours of hands-on learning and trained 200+ students in ethical hacking and risk management. I enjoy tackling complex challenges end-to-end—planning, execution, automation, analytics, and continuous improvement—while focusing on measurable impact, sustainable growth, and talent development.…I’m a multidisciplinary digital expert with strong experience in digital marketing, brand building, e-commerce growth, and strategic performance optimization, based in Sharjah (UAE). I’ve led full-funnel marketing initiatives, managed PPC/paid social campaigns, supported SEO/AE0/GEO optimization, and helped businesses improve usability, conversion, and overall online visibility. In addition to my marketing and growth work, I’m a Certified Ethical Hacker and cybersecurity fundamentals trainer/mentor who has delivered 200+ hours of hands-on learning and trained 200+ students in ethical hacking and risk management. I enjoy tackling complex challenges end-to-end—planning, execution, automation, analytics, and continuous improvement—while focusing on measurable impact, sustainable growth, and talent development.

Available to hire

I’m a multidisciplinary digital expert with strong experience in digital marketing, brand building, e-commerce growth, and strategic performance optimization, based in Sharjah (UAE). I’ve led full-funnel marketing initiatives, managed PPC/paid social campaigns, supported SEO/AE0/GEO optimization, and helped businesses improve usability, conversion, and overall online visibility.

In addition to my marketing and growth work, I’m a Certified Ethical Hacker and cybersecurity fundamentals trainer/mentor who has delivered 200+ hours of hands-on learning and trained 200+ students in ethical hacking and risk management. I enjoy tackling complex challenges end-to-end—planning, execution, automation, analytics, and continuous improvement—while focusing on measurable impact, sustainable growth, and talent development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Advanced

Work Experience

Head of Marketing | Business Development Manager at Farm Shop Supermarket L.L.C

May 1, 2024 - March 31, 2025

Led end-to-end marketing and business development efforts, including full-funnel strategies across multiple associated brands. Created brand-aligned graphic designs and marketing creatives, managed lead generation via LinkedIn paid campaigns, and tracked KPIs and performance across core channels. Delivered SEO work for websites, designed e-commerce stores and customer journeys, and managed Google Ads and Meta Ads campaigns. Built structured content calendars, supported AI-powered creative workflows and automation for social media, coordinated social media content and editing, and managed customer relations and marketing/content creation teams.

Digital Marketing Executive at Al Aliy Ohyro Hydro Farms FZCH

December 1, 2023 - December 31, 2024

Worked across the parent company and sister firms managing marketing, creative, web, and digital growth initiatives. Developed and executed end-to-end marketing strategies, improved website and e-commerce experiences, and supported internal digital operations monitoring software. Developed custom ERP solutions to streamline business processes, managed branding and visual identity for e-commerce, handled product GTIN registration and product ID processes, supported product packaging and visual presentation, and planned and launched paid advertising campaigns across digital platforms. Implemented social media marketing plans, contributed to video production and content development, and delivered a CRM solution for lead and customer management.

Ethical Hacking Trainer & Mentor at Cyber Hawks EDU

October 1, 2023 - March 31, 2024

Trained and mentored 200+ students in ethical hacking and cybersecurity fundamentals. Conducted structured online training covering theoretical and practical cybersecurity concepts, delivered dedicated 1-on-1 training sessions, and created pre-recorded online video courses for flexible self-paced learning. Guided learners through hands-on practical sessions using 100+ penetration testing and cybersecurity tools, organized and delivered a 14-day online ethical hacking bootcamp with assignments, and designed cybersecurity learning modules from beginner to advanced. Provided demonstrations for vulnerability assessment, penetration testing, and security testing workflows.

Social Media Head | Cyber Hawks EDU at Orthoplus Bone and Joint Centers

March 1, 2023 - May 31, 2024

Led social media operations and educational content delivery to support campaigns and community engagement. Served as a Certified Ethical Hacker Trainer & Mentor, delivering structured online training and 1-on-1 sessions covering ethical hacking and cybersecurity fundamentals. Trained students in practical use of penetration testing and cybersecurity tools, created learning modules and botcamp structures, and guided learners through real-world cybersecurity scenarios with hands-on labs and projects.

Head of Digital at Soph & Zha A Head of Orthoplus Bone and Joint Centers

March 1, 2023 - May 31, 2024

Developed and executed social media campaigns to increase brand visibility and engagement. Designed user-friendly e-commerce platforms to support customer acquisition and sales growth, managed social media channels (content planning, publishing, and performance tracking), and optimized paid advertising across Meta and Google Ads. Led product packaging redesign and rebranding, managed day-to-day e-commerce platform operations and customer experience, and implemented advanced SEO strategies for organic visibility and rankings. Managed online community engagement and brand communications, and supported end-to-end legal registration, documentation, and business setup processes.

Head of Digital Marketing at Various (Health care, Restaurant, Wellness, Nightlife)

February 1, 2023 - March 31, 2024

Served across four business divisions, developing custom web applications and responsive corporate websites focused on usability and performance. Improved existing clinic and wellness sites through technical enhancements, managed social media teams across divisions, and developed marketing strategies for multiple verticals. Planned and managed Google Ads campaigns supporting lead generation and business growth, prepared monthly KPIs and performance reports, performed advanced technical SEO optimizations across multiple websites, and organized creative shoots and advertising shoots for healthcare and clinic campaigns. Managed digital marketing initiatives and contributed to advertising and content development.