I’m a London-based marketing consultant who’s equally comfortable shaping strategy and getting hands-on with execution. In recent years I’ve focused on building and optimising websites, crafting social media strategy, and running high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands. Before moving into consultancy, I spent over a decade in classic marketing, customer experience, CRM, and project management within a leading European bank, including leading the operational risk management department for a few years. This blend of strategic thinking, creative work, and analytic rigor now underpins the way I help brands grow with clarity, structure, and a strong digital presence. I combine strategic planning with practical delivery, helping brands grow efficiently while maintaining a premium, customer-centric approach. My experience spans independent consultancy, large-scale banking marketing, and end-to-end digital campaigns, enabling me to design solutions that are both ambitious and executable.

Nil Kutluk

I’m a London-based marketing consultant who’s equally comfortable shaping strategy and getting hands-on with execution. In recent years I’ve focused on building and optimising websites, crafting social media strategy, and running high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands. Before moving into consultancy, I spent over a decade in classic marketing, customer experience, CRM, and project management within a leading European bank, including leading the operational risk management department for a few years. This blend of strategic thinking, creative work, and analytic rigor now underpins the way I help brands grow with clarity, structure, and a strong digital presence. I combine strategic planning with practical delivery, helping brands grow efficiently while maintaining a premium, customer-centric approach. My experience spans independent consultancy, large-scale banking marketing, and end-to-end digital campaigns, enabling me to design solutions that are both ambitious and executable.

Available to hire

I’m a London-based marketing consultant who’s equally comfortable shaping strategy and getting hands-on with execution. In recent years I’ve focused on building and optimising websites, crafting social media strategy, and running high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands. Before moving into consultancy, I spent over a decade in classic marketing, customer experience, CRM, and project management within a leading European bank, including leading the operational risk management department for a few years. This blend of strategic thinking, creative work, and analytic rigor now underpins the way I help brands grow with clarity, structure, and a strong digital presence.

I combine strategic planning with practical delivery, helping brands grow efficiently while maintaining a premium, customer-centric approach. My experience spans independent consultancy, large-scale banking marketing, and end-to-end digital campaigns, enabling me to design solutions that are both ambitious and executable.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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Language

Turkish
Fluent
English
Fluent
French
Intermediate

Work Experience

Self-Employed Marketing Manager at Marketing by Studio
January 1, 2017 - Present
Founded and led Marketing by Studio, delivering end-to-end marketing services for luxury wellness, hospitality, and premium FMCG brands. Responsibilities included web design, digital advertising, e-commerce management, social media marketing, and email marketing, using platforms such as Shopify, Wix, Canva, Google Ads, Meta Ads, and HubSpot. Built 16 websites and developed a custom Shopify app with AI-assisted coding to boost engagement, traffic, and seasonal conversions. Achieved 42K followers in 4 months for a luxury hospitality brand; boosted conversions by 156% and drove 12x sales growth through SEO, UX improvements, and paid ads. Generated 1,400 leads for cruises, real estate, and retreats; achieved a 201 ROAS on lead campaigns; maintained email open rates up to 70%.
Head of Operational Risk Management at ING Bank, Istanbul
January 1, 2012 - December 31, 2016
Led a team of four risk managers and nine specialists in deploying a risk assessment tool used across more than ten departments, significantly increasing risk awareness. Reduced overdue risk issues from 20% to 0% through strategic follow-up measures. Optimized nine retail banking processes to boost overall efficiency. Conducted three crisis drills to ensure organizational preparedness. Oversaw due diligence during merger and acquisition phases. Led a data merger initiative consolidating 3 million customer records.
Retail Banking Marketing Manager at ING Bank, Istanbul
January 1, 2003 - December 31, 2012
Developed a customer onboarding process that reduced onboarding time by 80% and established an industry benchmark. Managed a $4M marketing budget to introduce a cross-sell bundle, attracting 175K active customers and doubling the cross-sell rate within four months. Executed a channel optimization program yielding substantial savings. Created a Voice of the Customer dashboard to facilitate feedback and improve service delivery. Collaborated with IT, sales, and marketing to map the customer journey, contributing to higher satisfaction and increased cross-sell opportunities.

Education

Faculty of Economics, BA in Econometrics at Istanbul University
November 4, 2024 - November 4, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Non-Profit Organization, Travel & Hospitality, Consumer Goods, Professional Services, Media & Entertainment