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I'm a London-based marketing consultant, equally comfortable shaping strategy and getting hands-on with execution. Over the past eight years I’ve built and optimised websites, crafted social media strategy, and run high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands. Before moving into consultancy, I spent 17 years at a leading European bank — first across marketing, CRM, customer experience, and project management, then as Head of Operational Risk Management. That blend of strategic thinking, creative work, and analytical rigour is how I help brands grow with clarity, structure, and a strong digital presence.…I'm a London-based marketing consultant, equally comfortable shaping strategy and getting hands-on with execution. Over the past eight years I’ve built and optimised websites, crafted social media strategy, and run high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands. Before moving into consultancy, I spent 17 years at a leading European bank — first across marketing, CRM, customer experience, and project management, then as Head of Operational Risk Management. That blend of strategic thinking, creative work, and analytical rigour is how I help brands grow with clarity, structure, and a strong digital presence.

Nil Kutluk

Digital Marketer, Project Manager, Web Designer, +7

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I'm a London-based marketing consultant, equally comfortable shaping strategy and getting hands-on with execution. Over the past eight years I’ve built and optimised websites, crafted social media strategy, and run high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands. Before moving into consultancy, I spent 17 years at a leading European bank — first across marketing, CRM, customer experience, and project management, then as Head of Operational Risk Management. That blend of strategic thinking, creative work, and analytical rigour is how I help brands grow with clarity, structure, and a strong digital presence.…I'm a London-based marketing consultant, equally comfortable shaping strategy and getting hands-on with execution. Over the past eight years I’ve built and optimised websites, crafted social media strategy, and run high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands. Before moving into consultancy, I spent 17 years at a leading European bank — first across marketing, CRM, customer experience, and project management, then as Head of Operational Risk Management. That blend of strategic thinking, creative work, and analytical rigour is how I help brands grow with clarity, structure, and a strong digital presence.

Available to hire

I’m a London-based marketing consultant, equally comfortable shaping strategy and getting hands-on with execution. Over the past eight years I’ve built and optimised websites, crafted social media strategy, and run high-performing Meta and Google campaigns for wellness, hospitality, and premium FMCG brands.

Before moving into consultancy, I spent 17 years at a leading European bank — first across marketing, CRM, customer experience, and project management, then as Head of Operational Risk Management. That blend of strategic thinking, creative work, and analytical rigour is how I help brands grow with clarity, structure, and a strong digital presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

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Expert

Expert

Intermediate

Intermediate

Beginner

Language

Turkish

Fluent

English

Fluent

French

Advanced

Work Experience

Self-Employed Marketing Manager at Marketing by Studio

January 1, 2017 - Present

Founded and led Marketing by Studio, delivering end-to-end marketing services for luxury wellness, hospitality, and premium FMCG brands. Responsibilities included web design, digital advertising, e-commerce management, social media marketing, and email marketing, using platforms such as Shopify, Wix, Canva, Google Ads, Meta Ads, and HubSpot. Built 16 websites and developed a custom Shopify app with AI-assisted coding to boost engagement, traffic, and seasonal conversions. Achieved 42K followers in 4 months for a luxury hospitality brand; boosted conversions by 156% and drove 12x sales growth through SEO, UX improvements, and paid ads. Generated 1,400 leads for cruises, real estate, and retreats; achieved a 201 ROAS on lead campaigns; maintained email open rates up to 70%.

Head of Operational Risk Management at ING Bank, Istanbul

January 1, 2012 - December 31, 2016

Led a team of four risk managers and nine specialists in deploying a risk assessment tool used across more than ten departments, significantly increasing risk awareness. Reduced overdue risk issues from 20% to 0% through strategic follow-up measures. Optimized nine retail banking processes to boost overall efficiency. Conducted three crisis drills to ensure organizational preparedness. Oversaw due diligence during merger and acquisition phases. Led a data merger initiative consolidating 3 million customer records.

Retail Banking Marketing Manager at ING Bank, Istanbul

January 1, 2003 - December 31, 2012

Developed a customer onboarding process that reduced onboarding time by 80% and established an industry benchmark. Managed a $4M marketing budget to introduce a cross-sell bundle, attracting 175K active customers and doubling the cross-sell rate within four months. Executed a channel optimization program yielding substantial savings. Created a Voice of the Customer dashboard to facilitate feedback and improve service delivery. Collaborated with IT, sales, and marketing to map the customer journey, contributing to higher satisfaction and increased cross-sell opportunities.

Founder & Marketing Consultant at Marketingby Studio (Kutluk Limited)

January 1, 2017 - Present

Lead end-to-end digital marketing for wellness, hospitality, FMCG and events clients, from strategy and positioning through to website build, paid media, SEO, email and reporting. Designed and shipped 15 websites on Shopify and Wix (including 8 ecommerce sites) and developed a custom Shopify app with AI-assisted coding that lifted engagement and seasonal conversions. Grew a premium chocolate e-commerce client from £8K to £175K online revenue over three years through SEO, CRO, email automation and always-on Google and Meta advertising, sustaining 600-1100% ROAS. Secured 2,000+ leads across cruise, real estate and retreat campaigns at up to 35:1 ROAS; built email lifecycle programmes reaching 70% open rate and 20% conversion rate. Scaled a luxury wellness hotel's Instagram from launch to 42K followers and 7M views in five months. Developed a 20,000-word keyword database for a global brand’s SEO strategy.

Head of Operational Risk Management at ING Türkiye

January 1, 2012 - January 1, 2016

Led a team of 13 across IT risk, fraud, operational risk and business continuity — implementing global risk frameworks without disrupting commercial growth. Reduced overdue risk issues from 20% to 0% by introducing department-level KPIs and a dedicated approvals facilitator, cutting new-product risk sign-off time by a third. Ran scenario analysis and crisis management drills; embedded risk KPIs into senior management scorecards and ran risk awareness trainings across 10+ departments.

Marketing, CRM & Customer Experience Manager at ING Türkiye

January 1, 2003 - January 1, 2012

As part of ING's go-to-market strategy for its entry into Turkey, designed the country's first online customer onboarding process for the flagship Orange Account launch, cutting onboarding time by 80% and setting a benchmark later formalised in regulation. Managed a $4M marketing budget to launch a retail cross-sell bundle that attracted 175,000 active customers in four months, doubling the cross-sell ratio. Built a Voice of the Customer dashboard and introduced NPS across all channels, lifting satisfaction ratings by 13% and cross-sell opportunities by 20%. Led a post-acquisition data merger consolidating 3 million customer records using RFM analysis. Delivered a channel optimisation programme saving £2.5M and contributed to ING’s Turkey go-to-market strategy.