I’m Nour Nassif, a strategy-minded professional who blends management consulting, enterprise analytics, and arts & events production. I speak English and Arabic natively and have advanced Spanish; I thrive at turning cross-functional ideas into concrete, high-impact outcomes. I’m comfortable in boardrooms and backstage, leading multi-disciplinary teams from concept to execution. I’m passionate about how culture and creativity can drive business value and bring diaspora talent into spotlight through thoughtful partnerships and programs.…

Nour Nassif

I’m Nour Nassif, a strategy-minded professional who blends management consulting, enterprise analytics, and arts & events production. I speak English and Arabic natively and have advanced Spanish; I thrive at turning cross-functional ideas into concrete, high-impact outcomes. I’m comfortable in boardrooms and backstage, leading multi-disciplinary teams from concept to execution. I’m passionate about how culture and creativity can drive business value and bring diaspora talent into spotlight through thoughtful partnerships and programs.…

Available to hire

I’m Nour Nassif, a strategy-minded professional who blends management consulting, enterprise analytics, and arts & events production. I speak English and Arabic natively and have advanced Spanish; I thrive at turning cross-functional ideas into concrete, high-impact outcomes.

I’m comfortable in boardrooms and backstage, leading multi-disciplinary teams from concept to execution. I’m passionate about how culture and creativity can drive business value and bring diaspora talent into spotlight through thoughtful partnerships and programs.

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Skills

Experience Level

Language

Spanish; Castilian
Advanced
English
Fluent
Arabic
Fluent

Work Experience

Senior Strategy Analyst — Strategy, Innovation & Enterprise Analytics at Liquor Control Board of Ontario
March 1, 2026 - Present
Led end-to-end development of automation and KPI tracking applications, partnering with IT on build, UAT, and enterprise rollout. Conducted market research and competitive analysis on retail and consumer trends to inform enterprise strategy and a 3-year business roadmap. Supported the annual strategic planning cycle, coordinating with senior leadership on Board presentations and OKR tracking.
Senior Consultant — Value Creation at PwC Canada [Secondment]
February 1, 2026 - March 1, 2026
Advised private equity sponsors and corporate acquirers on value creation strategy across the full transaction lifecycle. Developed post-deal roadmaps and 100-day plans, defining initiative sequencing, governance, and value realization pathways. Synthesized commercial, operational, and financial insights into executive narratives supporting investment and leadership alignment.
Program Director, Case Competition Program & Business Strategy Educator at Schulich School of Business, York University
January 1, 2024 - April 1, 2025
Coached 22 students in multi-disciplinary consulting, achieving 3 top-3 placements per year at national and international competitions. Grew program visibility by 22–28% through outreach; designed curriculum in case analysis, executive communication, and strategy.
Event & Artist Relations Coordinator at MARSM Canada — Producer & Curator of Music/Arts Events
September 1, 2022 - September 1, 2025
Executed media partnerships and sponsorships across live concerts, digital channels, and cultural events — coordinating all assets for flawless activation. Managed timelines, workback schedules, and budgets across multiple simultaneous events, ensuring accurate reporting and partner alignment. Served as cultural ambassador, deepening relationships with artists, vendors, and sponsors to spotlight diaspora talent.
Senior Consultant — Risk, Governance & Digital Transformations at PwC Canada
September 1, 2022 - February 1, 2026
Optimized business processes for Fortune Global 500 and public sector clients across 7 industries; led cross-functional teams of 3–6, delivering 100% of projects on time and driving expanded scope in 3 engagements. Identified cost-saving opportunities of up to 40% by leveraging offshore delivery, automating workflows, and optimizing resource allocation.
Event & Artist Relations Coordinator at MARSM Canada
September 1, 2022 - Present
Producer & curator of music/arts events; developed creative responses to briefs and supported sponsorship proposals that increased event visibility. Coordinated live concerts, digital campaigns, and cultural events; managed timelines, budgets, assets, backstage logistics, and activation requirements. Maintained day-to-day communications with performers’ teams, vendors, and internal staff to ensure timely delivery. Built partnerships with artists and sponsors to deepen diaspora talent visibility and aligned events with MARSM’s mission. Led project management of sponsorship activations and ensured brand objectives matched audience experience.
Senior Consultant, Risk, Governance, Digital Transformations at PwC Canada
September 1, 2022 - Present
Analyzed and optimized business processes and governance across Fortune Global 500 and public sector clients in technology, media, healthcare, investment banking, transportation and insurance. Delivered engagements valued from $60K to $2M with margins up to 40%, providing strategic insights on risks and system implementations. Led cross-functional teams (3–6 staff plus offshore) and presented analyses to clients and leadership, delivering 100% of projects on time and expanding scope in several engagements. Designed testing methodologies aligned with industry trends; tracked KPIs and forecasted outcomes for leadership, identifying cost-saving opportunities of up to 40% through offshore delivery and automation. Built strong client relationships across platforms, supporting revenue growth and retention. Applied business strategy and data-driven insights to digital transformation initiatives such as cloud security, IT project implementations, and third-party partnerships. Managed Salesfo
Financial Analyst at Multiplex Global, BrookPeld Asset Management
May 1, 2021 - August 1, 2022
Analyzed financial performance of large-scale real estate projects; built cash flow forecasts and scenario models to support long-term investment decisions. Consolidated financial and operational data into dashboards, improving transparency and decision-making across cross-functional stakeholders.
Financial Analyst at Brookfield Asset Management
May 1, 2021 - August 1, 2022
Analyzed financial performance of large-scale real estate projects; identified cash flow trends, cost drivers, and KPIs to inform senior leadership on operational efficiency. Built cash flow forecasts and scenario models to improve liquidity planning and guide long-term investment decisions. Conducted variance analysis on project cost reports and developed insights that strengthened budget management and reporting accuracy. Streamlined reporting with data visualization by consolidating financial and operational data into dashboards, improving transparency and decision-making. Presented monthly performance reviews to cross-functional stakeholders and contributed to recommendations on capital allocation and strategic planning.

Education

Bachelor of Business Administration (with distinction) at Schulich School of Business, York University, Canada
January 11, 2030 - January 1, 2022
Master of Performance Management at Schulich School of Business, York University, Canada
January 11, 2030 - January 1, 2023
Master of Accounting at Schulich School of Business, York University
January 11, 2030 - January 1, 2023
BBA (with Distinction) at Schulich School of Business, York University
January 11, 2030 - January 1, 2022

Qualifications

CPA
November 1, 2025 - May 20, 2026
PMP Certification Training
January 11, 2030 - May 20, 2026
Certificate of Language Proficiency — Spanish
June 1, 2022 - May 20, 2026

Industry Experience

Media & Entertainment, Healthcare, Financial Services, Transportation & Logistics, Software & Internet, Professional Services, Education, Real Estate & Construction

Skills

Experience Level