Social Media Manager & Photographer at Freelance

Developed and executed custom social strategies for influencers, brands, and bridal clients with a focus on organic growth and storytelling. Managed social accounts for Grammy Award-winning artist Lucky Daye and stylist Alexander-Julian Gibbson, driving engagement through curated content. Directed, shot, and edited visuals for campaigns with Vogue, Amazon Luxury, and Cadillac; delivered multi-platform content optimized for Instagram, TikTok, and the web. Partnered with creatives and small businesses to bring brand identities to life across platforms; balanced digital strategy with artistic storytelling.

Social Marketing Manager at Spotify

Created, edited, and adapted content for @SpotifyforArtists, @SpotifyCharts, and @Noteable across Instagram, TikTok, Twitter, LinkedIn, and YouTube. Managed an external creative agency team of four; delivered campaigns that met ambitious KPIs. Developed nuanced, insight-driven strategies for in-app tools and product launches. Drafted creative briefs and scripts for original short-form video content. Collaborated cross-functionally with Partnerships, Marketing, Legal, Comms, and Production to align on approvals and promotional strategies. Sourced and facilitated outreach to a diverse cast of creators and artists for social features. Balanced multiple high-profile projects in a fast-paced global environment.

Social Media Specialist at SiriusXM Radio

Provided live social coverage for major cultural events including Rolling Loud, Lollapalooza, and SXSW. Increased Hip Hop Nation’s average engagements by 120% in one year by combining paid social strategy with social listening. Managed a $50K+ quarterly budget for paid partnerships and monetization initiatives. Created engaging social graphics using Photoshop & After Effects; crafted culturally relevant social copy. Collaborated with video teams to ideate new social video series and deliver shareable cuts. Set and exceeded monthly KPIs for app installs, streaming consumption, and engagement. Project managed high-level social initiatives such as SiriusXM’s Next Wave Virtual Festival.

Freelance Weekend Social Media Editor at Genius

Provided live coverage of new releases, award shows, and festivals across Genius social platforms. Managed and scheduled weekend content across Twitter, Instagram, and YouTube. Elevated brand presence by re-socializing archival content and amplifying new editorial.

Social Media Manager (Remote) at CurlMix

Managed daily Instagram posting and engagement, delivering interactive coverage across channels. Repurposed videos, reviews, and UGC into marketing content that increased community connection. Engaged with followers in the private Facebook group; created marketing content for feed and IG stories; pitched editorial ideas and improved diversity representation across the brand feed.

Social Media Manager at XXL Magazine

Grew engagement rates by 60% through analytics-driven content strategies. Interviewed talent/artists for one-off and episodic social content. Created IG stories and launched the IGTV series This or That. Coordinated social rollouts for the 2019 XXL Freshman List. Ideated and created templated social assets to be used across platforms. Pitched editorial content and contributed to digital and print initiatives.

Social Media Associate (Here Magazine) at AWAY

Developed launch strategies for Twitter and Facebook, building a comprehensive content calendar. Increased engagement through curated IG stories and BTS content. Ideated and created creative social assets for feed and IG stories; pitched editorial ideas and improved diversity representation across the brand feed.

Social Media Coordinator (Temp) at Vibe Magazine

Grew Vibe’s IG handle by 4K in one month through cultural coverage and IG stories. Conducted talent interviews and produced event coverage for IG/Twitter.