Marketing | Content | Ops
Ex-founder of a VC-backed AI SaaS platform where I built our brand, messaging, and go-to-market strategy from scratch. This taught me that clear positioning isn’t about describing what you do, it’s about articulating why anyone should care. I’ve spent the past eight years helping tech companies, legal firms, and mission-driven organizations translate complex ideas into messages that resonate with real people, conducting hundreds of customer interviews to understand what actually moves decision-makers. I believe the best messaging comes from deep listening, ruthless clarity, and the courage to say something specific rather than trying to appeal to everyone.
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- Brand identity
- Brand codes
- Tone of voice
- Positioning
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