Noelia Ortiz Gonzalez
I create high-quality, audience-focused content (video, graphics, and copywriting) to enhance JRC's storytelling and strengthen brand recognition.
About
I create high-quality, audience-focused content (video, graphics, and copywriting) to enhance JRC’s storytelling and strengthen brand recognition. I regularly execute successful multi-platform social media campaigns to engage audiences and increase donor participation. I perform market research and engagement analytics, synthesized into performance reports identifying action steps to refine content strategies. I act as a communications liaison between sanctuary donors, local and international animal rescue centers, collaborators, guests, and volunteers on a daily basis.
I have led brand-focused web design, community management, and digital marketing initiatives across nonprofit and hospitality contexts, aligning content with brand identity and optimizing user experiences to drive engagement and growth.
- 5 years' experience
- Joined May 2025
Skills· 11
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Non-Profit Organization
- Travel & Hospitality
- Media & Entertainment
- Retail
- Professional Services
- Education
- Software & Internet
Work experience· 9 roles
Managed social media for restaurants, hotels, and Airbnb, developing content strategies tailored to each brand's identity on Facebook and Instagram. Created engaging, high-impact content to improve visibility and engagement. Monitored, analyzed, and reported key performance metrics such as likes, shares, engagement rates, and reach to optimize social media campaigns and evaluate success.
Managed the social media presence of various restaurants, hotels, and Airbnb properties on platforms like Facebook and Instagram; created engaging content tailored to each brand's identity; monitored key metrics and reported to optimize future campaigns.
Managed the social media presence of various restaurants, hotels, and Airbnbs; developed content strategies aligned with each brand’s identity; created engaging content and tracked KPIs to optimize campaigns.
Education· 8
Certifications and awards· 9
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