Available to hire
I am a collaborative art director, graphic designer and illustrator based in Switzerland with over 12 years of experience shaping brand identities across digital and print. I’m a good listener, highly organized and trustworthy, with a proven ability to turn conceptual strategies into concrete action and compelling visuals.
I lead design teams, craft consistent brand experiences, and deliver marketing and product visuals—from concept to delivery. Fluent in French and English, I enjoy cross-disciplinary collaboration and pushing creative boundaries.
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Language
French
Fluent
English
Fluent
Work Experience
Creative Lead at FAIRTIQ SA
November 1, 2017 - PresentLed and coordinated the design team and freelance collaborators; initiated and developed the brand strategy and visual identity (online and offline); implemented automation tools for graphic production (Frontify DAM, Canva templates) and created content guidelines; supported colleagues and partners in visual development; designed and enhanced the app (UI/UX) based on user testing and data collection; produced photo and video shoots from storyboard to final product; collaborated on targeted marketing campaigns (B2C & B2B); created graphic and illustrated materials for commercial and sales needs (website, flyers, merch).
Graphic & Marketing at Une-bonne-idée.ch
April 1, 2018 - October 6, 2025Designed and planned digital marketing campaigns (social media and email marketing); initiated and developed the company’s visual identity (online and offline) as well as its products; produced graphic and interactive materials for events; designed the information architecture of websites and online shops; supervised the production of various multimedia content.
Graphic & UX at Utopix SA
August 1, 2016 - October 6, 2025Designed interfaces for mobile, tablet, and web applications, including interactive catalogues and tools (Press Corner, sales catalogue) for the Swiss luxury watchmaking industry. Clients: Tag Heuer, Vacheron Constantin, Swatch Group, Chopard, Piaget, Van Cleef & Arpels, Roger Dubuis, Cartier.
Graphic & UX at WNG SA / 360° Communication
April 1, 2014 - October 6, 2025Initiated and developed the company’s visual identity (online and offline); designed responsive websites and mobile applications and supervised technical development; supervised the production of marketing and graphic content.
Graphic Design & Marketing at UBIC
September 1, 2016 - April 1, 2018Designed digital campaigns (Social media, Email marketing, Google Ads); created visual identities for the company branches and its personalised events; produced gamified assets for events and contributed to website architecture.
Graphics & UX at Utopix
May 1, 2014 - August 1, 2016UI/UX design for high-end applications in the Swiss luxury watch industry; clients included Tag Heuer, Vacheron Constantin, Piaget, Swatch Group, etc.
Visual Identity, Web Design & Marketing Content at WnG SA
April 1, 2010 - April 1, 2014360° Communication: Visual identity, responsive web design, and technical direction; creation and supervision of marketing content.
Education
CFC & Maturité professionnelle / Art et multimédia at Emaf (eikon) – Fribourg, Suisse
September 1, 2005 - June 1, 2009Creative Leadership at Future London Academy (online)
January 1, 2024 - March 1, 2024Branding Now at Future London Academy (online)
February 1, 2023 - April 1, 2023Leadership Essentials at IMD (online)
May 1, 2022 - June 1, 2022Women and Leadership programme at Oxford University (online)
May 1, 2020 - August 1, 2020Digital Marketing: Disruptive Strategy at Oxford University (online)
May 1, 2019 - August 1, 2019Creative Leadership at Future London Academy
January 1, 2024 - March 23, 2026Leadership Essentials at IMD
January 1, 2022 - March 23, 2026Women and Leadership programme at Oxford University
January 1, 2020 - March 23, 2026Digital Marketing: Disruptive Strategy at Oxford University
January 1, 2019 - March 23, 2026CFC & Professional Maturity Certificate / Art & multimédia at Emaf (eikon)
January 1, 2005 - January 1, 2009Qualifications
Creative Leadership (Future London Academy)
January 1, 2024 - March 1, 2024Branding Now (Future London Academy)
February 1, 2023 - April 1, 2023Leadership Essentials (IMD)
May 1, 2022 - June 1, 2022Women and Leadership programme (Oxford University)
May 1, 2020 - August 1, 2020Digital Marketing: Disruptive Strategy (Oxford University)
May 1, 2019 - August 1, 2019CFC & Maturité professionnelle / Art et multimédia
September 1, 2005 - June 1, 2009Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
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