Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Malay
Advanced
Indonesian
Fluent
Work Experience
Social Media Specialist at Tempo Institute
June 30, 2025 - August 1, 2025Developed and executed social media strategies based on research and audience insights. Created daily content (text, images, video) to increase engagement and visibility. Collaborated with cross-functional teams to deliver integrated campaigns. Monitored SEO, performance metrics, and user feedback to refine content. Managed editorial calendar and content scheduling.
Social Media Specialist at Show The Monster IP Studio
January 31, 2022 - August 1, 2025Planned and executed cross-platform campaigns. Created multimedia content and managed KOL collaborations. Analyzed performance and researched trends to refine strategy.
Sales Associate & Cashier at Lee Cooper
November 30, 2019 - August 1, 2025Assisted customers with sales, payments, and product inquiries. Maintained stock accuracy and store display. Contributed to achieving monthly sales targets.
Social Media Specialist at Tempo Institute
June 1, 2025 - August 1, 2025Developed and executed social media strategies based on research and audience insights. Created daily content (text, images, video) to increase engagement and visibility. Collaborated with cross-functional teams to deliver integrated campaigns. Monitored SEO, performance metrics, and user feedback to refine content. Managed editorial calendar and content scheduling.
Social Media Specialist at Show The Monster IP Studio
January 1, 2022 - August 1, 2025Planned and executed cross-platform campaigns. Created multimedia content and managed KOL collaborations. Analyzed performance and researched trends to refine strategy.
Sales Associate & Cashier at Lee Cooper
November 1, 2019 - August 1, 2025Assisted customers with sales, payments, and product inquiries. Maintained stock accuracy and store display. Contributed to achieving monthly sales targets.
Social Media & Content Specialist at Tempo Institute
June 1, 2025 - June 1, 2025Developed content strategies and storytelling concepts based on audience research. Created daily multimedia content (video, copy, graphics) to build engagement and visibility. Produced journalism-style educational content aligned with Tempo’s mission on media literacy. Collaborated with editors, designers, and campaign teams to execute digital initiatives. Hosted and produced webinars and Instagram Live sessions to enhance audience connection. Monitored performance metrics and refined content for better reach and engagement.
Social Media & Content Specialist at Tempo Institute
February 1, 2022 - June 1, 2025Integrated AI into daily workflow to improve efficiency, accuracy, and creative outputs across all content and campaign activities. Used AI tools (ChatGPT & Gemini) for research on media literacy, journalism topics, digital culture, and social issues. Developed content ideas, narratives, and campaign concepts using AI-generated insights to ensure relevance, accuracy, and stronger storytelling structure. Produced daily multimedia content (videos, copywriting, educational posts) by combining creative skills with AI-assisted drafting and refinement. Conducted proofreading, fact-checking, and quality control using AI to ensure precision and consistency before publication. Built editorial plans based on AI research and manual performance analysis. Collaborated with editors, designers, and campaign teams to craft educational and journalistic content aligned with Tempo's mission. Improved content performance through AI-driven analytics suggestions and trend forecasting. Hosted webinars and In
Social Media Admin at The Monster
August 1, 2017 - November 1, 2019Led trend research, audience behavior analysis, and early-stage ideation. Executed multi-platform campaigns in collaboration with KOLs and digital artists. Produced storytelling content and videos that boosted fan engagement and online presence.
Education
B.A. in Management (Human Resources) at Darma Persada University
June 1, 2018 - February 28, 2024B.A. in Management (Human Resources) at Darma Persada University
June 1, 2018 - February 1, 2024Bachelor of Arts in Management at Darma Persada University
January 11, 2030 - November 3, 2025Bachelor of Arts in Management at Darma Persada University
January 11, 2030 - December 16, 2025Qualifications
Google Digital Marketing Fundamentals
January 11, 2030 - August 1, 2025Meta Blueprint: Community Management
January 11, 2030 - August 1, 2025Copywriting for Instagram – KelasContent
January 11, 2030 - August 1, 2025Google Digital Marketing Fundamentals
January 11, 2030 - August 1, 2025Meta Blueprint: Community Management
January 11, 2030 - August 1, 2025Copywriting for Instagram – KelasContent
January 11, 2030 - August 1, 2025Google Digital Marketing Fundamentals
January 11, 2030 - November 3, 2025Meta Blueprint: Copywriting for Instagram
January 11, 2030 - November 3, 2025Google Digital Marketing Fundamentals
January 11, 2030 - December 16, 2025Meta Blueprint: Community Management
January 11, 2030 - December 16, 2025Copywriting for Instagram
January 11, 2030 - December 16, 2025Industry Experience
Media & Entertainment, Education, Retail, Non-Profit Organization, Professional Services, Software & Internet, Other
- Developing content marketing and social media strategies
- Planning and executing social media campaigns from concept to launch
- Creating and writing content, including captions and copywriting
- Coordinating influencer and collaboration campaigns
- Managing campaign timelines, workflows, and deliverables to ensure smooth execution
- Organizing and overseeing online events (such as live sessions and virtual activations)
- Ensuring alignment between content, campaign objectives, and brand direction
In this project, I was responsible for end to end social media management and campaign execution, covering both creative and operational aspects.
My scope of work included:
This project required strong coordination, communication, and organizational skills to ensure all campaigns ran smoothly and met their intended goals.
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