For BeFem, I handled the rebranding, including the visual identity and photography for this feminist cultural center. Since 2009, BeFem has been dedicated to promoting feminist politics, culture, and art through media production, educational programs, and festivals. The rebranding aimed to reflect their mission of empowering new generations of feminists and fostering collaboration at local, regional, and international levels. My design approach emphasized their dynamic, inclusive spirit, while staying true to their longstanding mission of feminist activism and cultural engagement.

One of the key challenges was redesigning BeFem’s Instagram profile to create a more cohesive and visually consistent look. Given that they post frequently and cover a wide range of topics, their feed was previously disorganized and lacked visual harmony. To solve this, I introduced a color-coded system to distinguish between different topics, making it easier for their audience to navigate the content. This strategic update not only brought order to their feed but also resulted in a 30% increase in social media engagement, helping to amplify their message to a broader audience.