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I’m a strategic and creative marketer who loves turning ideas into engaging stories and experiences, combining creativity, data, and experimentation to build brands people genuinely connect with.…

Nora Innocentin

Content Creator, UGC Creator, Marketing Automation Specialist, +6

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I’m a strategic and creative marketer who loves turning ideas into engaging stories and experiences, combining creativity, data, and experimentation to build brands people genuinely connect with.…

Available to hire

I’m a strategic and creative marketer who loves turning ideas into engaging stories and experiences, combining creativity, data, and experimentation to build brands people genuinely connect with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Intermediate

Thai

Beginner

Chinese

Beginner

German

Beginner

Work Experience

Senior Marketing Automation Manager at Almedia

July 1, 2024 - Present

Lead entire CRM strategy, customer-centric marketing communications, and multi-channel automation. Managed planning and execution of ad-hoc campaigns and automations; KPI analysis and A/B testing; multi-channel campaign optimization.

CRM Manager (Campaigns and Engagement) at Air Up

September 1, 2022 - July 1, 2024

Led the CRM strategy for the brand, customer engagement, content strategy; planned and executed segmentation, KPIs, and A/B testing; implemented multi-channel campaigns and automations.

Head of CRM at Fitvia

March 1, 2022 - September 1, 2022

Developed customer-centric marketing communications, segmentation and automation; planned and executed CRM campaigns and analyzed KPI performance.

Junior CRM Manager at IU International University of Applied Sciences

August 1, 2021 - February 1, 2022

Email marketing: developing every aspect of effective customer-centric marketing communications (segmentation and automation). Built and tested newsletters; visuals and CTAs; community management on Instagram, Facebook and TikTok.

CRM & Content Marketing Intern at HelloBody | Grenio Brands

December 1, 2020 - July 1, 2021

Developed customer-centric marketing communications (segmentation and automation); planning and execution of CRM campaigns; KPI tracking and A/B testing; community management.

Guest Service Agent at Bulgari Hotel & Resort

December 1, 2017 - November 1, 2019

Front-of-house guest services for luxury hotel; ensured guest satisfaction and smooth operations.

Account Intern at Alessia Rizzetto PR & Communication

October 1, 2020 - December 1, 2020

Support for public relations and communications in Milan; contributed to campaigns and client communications.