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Hi, I'm Nora—a Creative Designer with 8+ years at the intersection of brand strategy and visual execution. I build identities from the ground up, evolve established brands, and deliver campaigns and materials that lift them to the next level. I’m adaptable across industries and brand stages, whether I’m leading full creative direction or collaborating inside an existing team. I translate business goals into cohesive visuals and scalable design systems that keep teams aligned while maintaining a premium, luxury feel when appropriate. I enjoy shaping brand systems, guiding multi-market campaigns, and turning briefs into clear, compelling visuals.…Hi, I'm Nora—a Creative Designer with 8+ years at the intersection of brand strategy and visual execution. I build identities from the ground up, evolve established brands, and deliver campaigns and materials that lift them to the next level. I’m adaptable across industries and brand stages, whether I’m leading full creative direction or collaborating inside an existing team. I translate business goals into cohesive visuals and scalable design systems that keep teams aligned while maintaining a premium, luxury feel when appropriate. I enjoy shaping brand systems, guiding multi-market campaigns, and turning briefs into clear, compelling visuals.

Nora Pherome

Graphic Designer, Creative Director, Brand Designer, +1

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Hi, I'm Nora—a Creative Designer with 8+ years at the intersection of brand strategy and visual execution. I build identities from the ground up, evolve established brands, and deliver campaigns and materials that lift them to the next level. I’m adaptable across industries and brand stages, whether I’m leading full creative direction or collaborating inside an existing team. I translate business goals into cohesive visuals and scalable design systems that keep teams aligned while maintaining a premium, luxury feel when appropriate. I enjoy shaping brand systems, guiding multi-market campaigns, and turning briefs into clear, compelling visuals.…Hi, I'm Nora—a Creative Designer with 8+ years at the intersection of brand strategy and visual execution. I build identities from the ground up, evolve established brands, and deliver campaigns and materials that lift them to the next level. I’m adaptable across industries and brand stages, whether I’m leading full creative direction or collaborating inside an existing team. I translate business goals into cohesive visuals and scalable design systems that keep teams aligned while maintaining a premium, luxury feel when appropriate. I enjoy shaping brand systems, guiding multi-market campaigns, and turning briefs into clear, compelling visuals.

Available to hire

Hi, I’m Nora—a Creative Designer with 8+ years at the intersection of brand strategy and visual execution. I build identities from the ground up, evolve established brands, and deliver campaigns and materials that lift them to the next level. I’m adaptable across industries and brand stages, whether I’m leading full creative direction or collaborating inside an existing team.

I translate business goals into cohesive visuals and scalable design systems that keep teams aligned while maintaining a premium, luxury feel when appropriate. I enjoy shaping brand systems, guiding multi-market campaigns, and turning briefs into clear, compelling visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer – Brand Systems & Multi-Market Creative at INK Entertainment Group

October 1, 2023 - Present

Sole designer for INK's Miami portfolio, owning full creative direction across a venue group tied to $20M+ in annual sales. Led a brand creative turnaround for Miami, realigning visual direction to local audience, business strategy, and luxury positioning. Evolved the brand across campaigns, menus, signage, digital content, email, and social. Built scalable templates, asset libraries, and visual guidelines to maintain brand consistency across high-volume output and multiple teams.

Freelance Graphic Designer at Self-Employed

January 1, 2020 - January 1, 2024

Built brand identities end-to-end across multiple industries, from discovery and positioning to logos, visual language, packaging, and campaigns. Evolved existing brands with visual refreshes and consistency upgrades that preserved established recognition. Produced supporting marketing materials (campaign assets, social content, decks, collateral) to amplify each brand. Delivered scalable design systems clients could maintain and grow independently.

Graphic Designer & Marketing – Brand Development & Campaigns at University of Toronto Press

October 1, 2017 - October 1, 2019

Drove $1.5M in revenue growth as lead designer through cohesive creative across retail, digital, and in-market promotions. Increased e-commerce traffic and sales 21% through campaign design and consistent visual storytelling. Grew Instagram by 10K+ followers through structured content art direction and stronger visual identity. Produced campaigns for major partners including IKEA, Hudson's Bay, Red Bull, McDonald's McCafé, Contiki, and Indigo.