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I’m a senior writer and editor specializing in branded content and cross-functional campaigns across digital media. I build relationships between clients and teams to deliver content that performs, while keeping brand voice and quality front and center. In my former role at Zoomer Media, I lead the branded content program across multiple brands and mentor campaign managers and writers, applying SEO, CMS, and analytics to maximize reach and ROI. I’ve also led performance marketing initiatives, collaborated on large sponsored content campaigns, and contributed to editorial strategy and marketing at Humber Press and Humber Literary Review.…I’m a senior writer and editor specializing in branded content and cross-functional campaigns across digital media. I build relationships between clients and teams to deliver content that performs, while keeping brand voice and quality front and center. In my former role at Zoomer Media, I lead the branded content program across multiple brands and mentor campaign managers and writers, applying SEO, CMS, and analytics to maximize reach and ROI. I’ve also led performance marketing initiatives, collaborated on large sponsored content campaigns, and contributed to editorial strategy and marketing at Humber Press and Humber Literary Review.

Christopher Middleton

Writer, Podcast Producer, Content Producer, +1

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I’m a senior writer and editor specializing in branded content and cross-functional campaigns across digital media. I build relationships between clients and teams to deliver content that performs, while keeping brand voice and quality front and center. In my former role at Zoomer Media, I lead the branded content program across multiple brands and mentor campaign managers and writers, applying SEO, CMS, and analytics to maximize reach and ROI. I’ve also led performance marketing initiatives, collaborated on large sponsored content campaigns, and contributed to editorial strategy and marketing at Humber Press and Humber Literary Review.…I’m a senior writer and editor specializing in branded content and cross-functional campaigns across digital media. I build relationships between clients and teams to deliver content that performs, while keeping brand voice and quality front and center. In my former role at Zoomer Media, I lead the branded content program across multiple brands and mentor campaign managers and writers, applying SEO, CMS, and analytics to maximize reach and ROI. I’ve also led performance marketing initiatives, collaborated on large sponsored content campaigns, and contributed to editorial strategy and marketing at Humber Press and Humber Literary Review.

Available to hire

I’m a senior writer and editor specializing in branded content and cross-functional campaigns across digital media. I build relationships between clients and teams to deliver content that performs, while keeping brand voice and quality front and center.

In my former role at Zoomer Media, I lead the branded content program across multiple brands and mentor campaign managers and writers, applying SEO, CMS, and analytics to maximize reach and ROI. I’ve also led performance marketing initiatives, collaborated on large sponsored content campaigns, and contributed to editorial strategy and marketing at Humber Press and Humber Literary Review.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Staff Writer — Branded Content at Zoomer Media

September 1, 2022 - Present

Generate branded content across all ZDN media brands, including Daily Hive, blogTO, Curiocity, The Peak, Mobile Syrup, Everything Zoomer, and more. Collaborate between clients and departments for seamless content integration, leverage ZDN’s 40-million monthly page views, and decrease social media spending. Fulfill Managing Editor duties as needed, overseeing branded content quality and leading campaign managers, sales, and the writing team on day-to-day operations. Skills include SEO, CMS (WordPress & Drupal), Notion, Adobe Photoshop, Airtable, and more. Select clients include Best Buy Canada, Crown Royal, Dollarama, Taco Bell, Intuit TurboTax, TELUS, MICHELIN Tires, and Taiwan Tourism Administration.

Staff Writer — Performance Marketing at Wise Publishing

May 1, 2022 - October 25, 2025

Optimized affiliate articles, headlines, ad copy and display content to increase content spending ROIs by 45% over tenure. Pitched and created top performing articles for the display content strategy, generating approximately $526,000 towards overall company GP. Spearheaded a large ZipRecruiter sponsored content campaign, generating 31 pieces of unique content and netting $36,000 in profit within a one-month deadline.

Editor at Humber Press

October 1, 2021 - October 25, 2025

Edited multiple academic articles following APA style, and generated social media content for JIPE: Journal of Innovation in Polytechnic Education. Built out the concept, editorial strategy, and branding for SPARK: Humber’s Research & Innovation quarterly magazine.

Editorial and Marketing Assistant at Humber Literary Review

April 1, 2021 - October 25, 2025

Performed substantive, copy, and proof edits collaboratively for three pieces for the HLR Spotlight project. Aided in producing and executing marketing strategies to promote the second edition of the HLR Spotlight project.

Editorial and Communications Assistant at Humber Press

July 1, 2021 - October 25, 2025

Worked with the Office of Research & Innovation to develop a social media content strategy that increased our audience by 130% over 3 months. Crafted copy and graphics using Canva, Adobe Photoshop and Illustrator for online web content as needed. Copy-edited academic articles for Polytechnic Education: Vision for Ontario.

Performing Comedian at Various

March 1, 2020 - October 25, 2025

Produced and crafted branding and content strategy for Serotonin: A Feel Good Comedy Show. Performed weekly sold-out shows as part of Second City’s House Company. Opened for David Sedaris as part of his Calypso book tour. Hired as a writer for the season 26 of This Hour Has 22 Minutes. Selected performance credits include Just for Laughs Comedy Festival, JFL42, Montreal Sketchfest, and Vancouver International Improv Festival.

Podcast Producer/Co-Host at Riverdale Rude Dudes

February 1, 2021 - October 25, 2025

Coordinated recording schedule with other co-hosts/potential guests. Edited, mixed, and mastered all podcast recordings for weekly release. Performed weekly livestream watch parties in collaboration with TVCO.

Game Master at TorontoDnD (Volunteer)

February 1, 2025 - Present

Game Master Dungeons and Dragons and other Tabletop Role Playing Game systems. Host and run Newbie Nights — teaching others how to play Dungeons & Dragons. Key creative member of the socials team.

Program Advisory Committee Member at Humber College

September 1, 2024 - Present

Help guide the Bachelor’s in Professional and Creative Writing program to ensure its curriculum remains current and relevant to marketplace needs.