Available to hire
Senior B2B SaaS Content & Product Marketing Strategist with 5+ years of experience building end-to-end communication ecosystems for marketplace and distribution platforms across the GCC region.
At HIGHBASE, a Bahrain-based B2B procurement and distribution marketplace, I lead full content architecture and lifecycle communication strategy — including WhatsApp API automation, email systems, in-platform messaging, onboarding flows, multilingual knowledge bases, promotional campaigns, and operational journey storytelling.
I specialize in transforming complex backend workflows — credit limits, commission logic, supplier onboarding, order routing, and payment systems — into structured, adoption-driven content that reduces friction and drives real usage.
MBA Candidate (Expected Oct 2026).
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Arabic
Advanced
Hindi
Advanced
Bengali
Intermediate
Urdu
Advanced
Malayalam
Intermediate
Work Experience
Senior Marketing Communications Specialist at HIGHBASE TRADING W.L.L
February 1, 2025 - PresentLead remote marketing communications strategy for a Bahrain-based B2B marketplace. Develop and execute digital content, WhatsApp campaigns, and email marketing targeting Gulf markets. Collaborate with sales and product teams to align messaging, improve engagement, and expand regional market share. Oversee UX audits and ensure consistent brand voice across all customer touchpoints.
Senior Marketing Specialist at Sadko Plast
February 1, 2025 - October 21, 2025Increasing brand awareness and market share; coordinating marketing strategies with the sales, financial, public relations, and production departments; developing and managing the marketing department's budget; overseeing branding, advertising, and promotional campaigns; planning and executing events and exhibitions; managing social media and digital campaigns.
B2B Marketing Specialist at Sadko Plast
February 1, 2025 - October 21, 2025Spearheaded multi-channel marketing initiatives, coordinating strategies with sales, finance, PR, and production; developing and managing the marketing department's budget; overseeing branding, advertising and promotional campaigns; planning and executing events and exhibitions; managing social media and digital campaigns.
Marketing Coordinator at Dasho DMC
April 1, 2022 - October 21, 2025Planned marketing initiatives and leveraged referral networks to promote business development. Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Procurement Coordinator at Dulex Lab
December 1, 2020 - October 21, 2025Responsible for ensuring a steady flow of materials; identifying the number of raw materials to be ordered for production; managing inventory issues; negotiating terms with suppliers; working closely with the projects team to understand procurement requirements; prepare purchase orders and file documents.
Supply Chain Administrator
June 1, 2020 - October 21, 2025Introduced systems to businesses and clients in the supply chain department; performed routine analysis and calculations to process data for internal reports; prepared correspondence and other department documents.
Supply Chain Management Intern at The Professor
August 1, 2020 - October 21, 2025Training on Financial statements, break-even points, taxes and auditing.
Summer Intern at Super Power Engineering
August 1, 2019 - October 21, 2025Training on Accounting systems, purchasing systems and warehouse systems.
Marketing Assistant at New Collection
March 1, 2019 - October 21, 2025Spearheaded multi-channel marketing initiatives combining digital and traditional platforms to optimize brand reach and consumer engagement. Directed strategic communications, content development, and performance tracking to align with branding objectives and maximize ROI.
Summer Intern at SPE
August 1, 2018 - October 21, 2025Training on Organization and personnel affairs, Marketing and sales system.
Senior Marketing Communications Specialist at HIGHBASE TRADING W.L.L
February 1, 2025 - PresentLead remote marketing communications strategy for a Bahrain-based B2B marketplace. Develop and execute digital content, WhatsApp campaigns, and email marketing targeting Gulf markets. Collaborate with sales and product teams to align messaging, improve engagement, and expand regional market share. Oversee UX audits and ensure consistent brand voice across all customer touchpoints.
Senior Marketing Specialist at Sadko Plast
February 28, 2025 - October 21, 2025Increased brand awareness and market share; coordinated marketing strategies with sales, finance, PR, and production; developed and managed the marketing department budget; oversaw branding, advertising and promotional campaigns; planned and executed events and exhibitions; managed social media and digital campaigns.
B2B Marketing Specialist at Sadko Plast
February 28, 2025 - October 21, 2025Spearheaded multi-channel marketing initiatives, aligning with sales, financial, PR, and production departments. Developed and managed the marketing budget. Oversaw branding, advertising, promotional campaigns, events, exhibitions, social media and digital campaigns.
Marketing Coordinator at Dasho DMC
April 30, 2022 - October 21, 2025Planned marketing initiatives and leveraged referral networks to promote business development. Created technical and non-technical marketing presentations, PR campaigns, articles, and newsletters.
Procurement Coordinator at Dulex Lab
December 1, 2020 - October 21, 2025Ensured steady flow of materials; identified quantities of raw materials; managed inventory; negotiated terms with suppliers; prepared purchase orders; maintained electronic filing.
Supply Chain Administrator at The Professor
June 1, 2020 - October 21, 2025Introduced supply chain systems to businesses; performed routine data analysis for internal reports; prepared correspondence and department documents.
Summer Intern at The Professor
August 1, 2020 - October 21, 2025Supply chain management internship focusing on logistics and operations support.
Marketing Assistant at New Collection
March 1, 2019 - October 21, 2025Spearheaded multi-channel marketing initiatives and supported marketing communications, articles, and newsletters.
Summer Intern at Super Power Engineer SPE
August 1, 2018 - October 21, 2025Training on organization, marketing and sales systems; exposure to marketing operations.
Senior Product Marketing & Growth Strategist at HIGHBASE TRADING W.L.L
February 1, 2025 - PresentOwn and lead the full content and product communication lifecycle for a GCC-based B2B marketplace connecting distributors and retailers. Designed an end-to-end content system covering onboarding, catalog management, stock control, pricing templates, order lifecycle, credit governance, commission rules, and subscription plans. Built structured WhatsApp API automation, email automation, and in-platform notification systems segmented by user role. Created multilingual knowledge base and feature training ecosystem (English, Arabic, Hindi, Bengali, Urdu, Malayalam). Developed bilingual (AR/EN) operational journey videos and promotional video scripts for sellers and buyers. Structured QR/NFC-based seller-led onboarding messaging integrating physical sales visits with digital activation. Designed promotional campaigns including supplier coupons, flash sales, and reactivation logic. Produced sales enablement decks, feature presentations, and marketplace positioning materials. Strategic focus:
Senior B2B Marketing Specialist at SADKO PLAST
October 1, 2024 - February 1, 2025Led B2B communication and campaign strategy within an industrial manufacturing environment. Developed brand positioning and marketing content across exhibitions, campaigns, and digital channels. Coordinated communication between sales, production, and finance departments. Created promotional materials, presentations, and customer-facing messaging. Managed digital marketing initiatives and campaign execution.
Marketing Specialist at SADKO PLAST
April 1, 2022 - October 1, 2024Led B2B communication and campaign strategy within the industrial manufacturing environment. Developed brand positioning and marketing content across exhibitions, campaigns, and digital channels. Coordinated communication between sales, production, and finance departments. Created promotional materials, presentations, and customer-facing messaging. Managed digital marketing initiatives and campaign execution.
Marketing Coordinator at SADKO PLAST
December 1, 2020 - April 1, 2022Developed marketing presentations and B2B sales materials. Created PR campaigns, newsletters, and structured content for business development. Supported promotional planning and execution.
Education
Master of Business Administration - MBA at Ain Shams University
October 1, 2024 - October 1, 2026Bachelor's degree at Higher Technological Institute
January 1, 2016 - January 1, 2020Master of Business Administration - MBA at Ain Shams University
October 1, 2024 - October 1, 2026Accounting and Business/Management at Higher Technological Institute
January 1, 2016 - January 1, 2020Master of Business Administration (MBA) at Ain Shams University
October 1, 2024 - October 1, 2026Bachelor’s Degree in Accounting & Business Management at Higher Technological Institute
October 1, 2016 - October 1, 2020Qualifications
Procurement Basics
January 11, 2030 - October 21, 2025Six Sigma Tools for Define and Measure
January 11, 2030 - October 21, 2025WhatsApp Business Platform for Developers
January 11, 2030 - October 21, 2025UX Design Process: Empathize, Define, and Ideate
January 11, 2030 - October 21, 2025Increase SEO Traffic with WordPress
January 11, 2030 - October 21, 2025Digital Marketing Certification
January 11, 2030 - October 21, 2025WhatsApp Business Platform for Developers
January 11, 2030 - February 26, 2026Google Data Analytics Specialization
January 11, 2030 - February 26, 2026UX Design Process
January 11, 2030 - February 26, 2026Six Sigma Tools (Define & Measure)
January 11, 2030 - February 26, 2026Email Marketing
January 11, 2030 - February 26, 2026SEO & WordPress Optimization
January 11, 2030 - February 26, 2026Industry Experience
Manufacturing, Travel & Hospitality, Professional Services, Wholesale & Distribution, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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