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I am a Creative Marketing Strategist with 9+ years building brands and leading KOL-driven campaigns across Indonesia's fashion, lifestyle, and public sectors. I’m known for managing high-volume influencer partnerships, directing creative production, and elevating local brands through storytelling. I’ve partnered with both homegrown talent and international brands to drive meaningful engagement and brand relevance. Fluent in Bahasa Indonesia and English, I excel at coordinating cross-functional teams, translating national policy goals into compelling brand narratives, and producing cohesive communications across online and offline channels. I’m driven by storytelling, data-informed decisions, and a collaborative approach to campaigns that resonate with diverse audiences.…I am a Creative Marketing Strategist with 9+ years building brands and leading KOL-driven campaigns across Indonesia's fashion, lifestyle, and public sectors. I’m known for managing high-volume influencer partnerships, directing creative production, and elevating local brands through storytelling. I’ve partnered with both homegrown talent and international brands to drive meaningful engagement and brand relevance. Fluent in Bahasa Indonesia and English, I excel at coordinating cross-functional teams, translating national policy goals into compelling brand narratives, and producing cohesive communications across online and offline channels. I’m driven by storytelling, data-informed decisions, and a collaborative approach to campaigns that resonate with diverse audiences.

Ilma Novianty

Marketing Strategist, Content Creator, Brand Designer, +2

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I am a Creative Marketing Strategist with 9+ years building brands and leading KOL-driven campaigns across Indonesia's fashion, lifestyle, and public sectors. I’m known for managing high-volume influencer partnerships, directing creative production, and elevating local brands through storytelling. I’ve partnered with both homegrown talent and international brands to drive meaningful engagement and brand relevance. Fluent in Bahasa Indonesia and English, I excel at coordinating cross-functional teams, translating national policy goals into compelling brand narratives, and producing cohesive communications across online and offline channels. I’m driven by storytelling, data-informed decisions, and a collaborative approach to campaigns that resonate with diverse audiences.…I am a Creative Marketing Strategist with 9+ years building brands and leading KOL-driven campaigns across Indonesia's fashion, lifestyle, and public sectors. I’m known for managing high-volume influencer partnerships, directing creative production, and elevating local brands through storytelling. I’ve partnered with both homegrown talent and international brands to drive meaningful engagement and brand relevance. Fluent in Bahasa Indonesia and English, I excel at coordinating cross-functional teams, translating national policy goals into compelling brand narratives, and producing cohesive communications across online and offline channels. I’m driven by storytelling, data-informed decisions, and a collaborative approach to campaigns that resonate with diverse audiences.

Available to hire

I am a Creative Marketing Strategist with 9+ years building brands and leading KOL-driven campaigns across Indonesia’s fashion, lifestyle, and public sectors. I’m known for managing high-volume influencer partnerships, directing creative production, and elevating local brands through storytelling. I’ve partnered with both homegrown talent and international brands to drive meaningful engagement and brand relevance.

Fluent in Bahasa Indonesia and English, I excel at coordinating cross-functional teams, translating national policy goals into compelling brand narratives, and producing cohesive communications across online and offline channels. I’m driven by storytelling, data-informed decisions, and a collaborative approach to campaigns that resonate with diverse audiences.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

German

Beginner

Work Experience

Creative Marketing Strategist at BLZR.ID

September 1, 2021 - October 1, 2025

Grew brand Instagram presence and led 10–30+ KOL partnerships monthly; directed end-to-end campaign production from briefs to activations; repositioned BLZR.ID from an online shop label to a credible local fashion brand; executed international collaborations (Peanuts/Snoopy, Seven Clean Seas); partnered with national talent; supported World Conference on Creative Economy communications; contributed to national COVID-19 public communications; reported and translated tourism and creative economy data for public channels; coordinated cross-ministerial communications to align creative strategy with policy goals.

Communications Specialist at Ministry of Tourism and Creative Economy

March 1, 2020 - August 31, 2021

Supported communications for national programs and events; coordinated messaging across government ministries; contributed to data reporting and public-facing content for tourism and creative economy initiatives.

Communications / Public Relations Officer at BEKRAF (Badan Ekonomi Kreatif)

February 1, 2018 - March 31, 2020

Produced public awareness campaigns for government initiatives across Indonesia's creative sector; ensured brand voice consistency across online and offline channels; collaborated with cross-functional teams on activations and communications.