Hi! My name is Novi. Right now, I’m working as a Social Media Manager. Before this, I worked in corporate legal, but I decided to switch careers because I realized the world is changing and I wanted to learn new skills and grow in a different field.
Even though I changed careers, my background in law has still been very useful. It helped me develop strong research skills and attention to detail, which I now use in my work as a Social Media Manager.
In this role, I provide services such as basic social media audits, content planning, and simple content creation using Canva. I also help clients create content that connects with their audience and supports their brand goals.
Previously, I joined an online internship at Rakamin Academy, where I worked with an education company called LifeVitae as a Digital Marketing intern. My role focused on building brand awareness and creating content for students who were confused about their future studies and career paths.
After that, I was hired by a small business called Lucheea Crave. There, I helped with content planning and content creation using Canva and AI-based tools. I still remember when they first started selling their products — I created one Instagram Story post for them, and they received their first 10 orders from it. That experience made me realize that Instagram posts are not just pictures, but a way to tell stories and attract customers to buy products. I also created copywriting that clearly communicated the message of the brand and helped increase their followers and engagement. Besides that, I designed a menu layout for them when they joined a food bazaar event.
I also worked with Ecomuse Studio. For them, I created a two-week content plan and helped develop one of their Instagram Carousel content ideas. Working on their content was not only about visuals, but also about creating copywriting that matched their mission — encouraging people to be more mindful about managing their clothes and reducing fast fashion habits. I focused on creating messages that encouraged young people to shop more wisely, mix and match outfits creatively, and feel more confident about sustainable fashion choices.
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