Hi! My name is Novi. Right now, I’m working as a Social Media Manager. Before this, I worked in corporate legal, but I decided to switch careers because I realized the world is changing and I wanted to learn new skills and grow in a different field. Even though I changed careers, my background in law has still been very useful. It helped me develop strong research skills and attention to detail, which I now use in my work as a Social Media Manager. In this role, I provide services such as basic social media audits, content planning, and simple content creation using Canva. I also help clients create content that connects with their audience and supports their brand goals. Previously, I joined an online internship at Rakamin Academy, where I worked with an education company called LifeVitae as a Digital Marketing intern. My role focused on building brand awareness and creating content for students who were confused about their future studies and career paths. After that, I was hired by a small business called Lucheea Crave. There, I helped with content planning and content creation using Canva and AI-based tools. I still remember when they first started selling their products — I created one Instagram Story post for them, and they received their first 10 orders from it. That experience made me realize that Instagram posts are not just pictures, but a way to tell stories and attract customers to buy products. I also created copywriting that clearly communicated the message of the brand and helped increase their followers and engagement. Besides that, I designed a menu layout for them when they joined a food bazaar event. I also worked with Ecomuse Studio. For them, I created a two-week content plan and helped develop one of their Instagram Carousel content ideas. Working on their content was not only about visuals, but also about creating copywriting that matched their mission — encouraging people to be more mindful about managing their clothes and reducing fast fashion habits. I focused on creating messages that encouraged young people to shop more wisely, mix and match outfits creatively, and feel more confident about sustainable fashion choices.

Novriani Luthfia Ramadhani

Hi! My name is Novi. Right now, I’m working as a Social Media Manager. Before this, I worked in corporate legal, but I decided to switch careers because I realized the world is changing and I wanted to learn new skills and grow in a different field. Even though I changed careers, my background in law has still been very useful. It helped me develop strong research skills and attention to detail, which I now use in my work as a Social Media Manager. In this role, I provide services such as basic social media audits, content planning, and simple content creation using Canva. I also help clients create content that connects with their audience and supports their brand goals. Previously, I joined an online internship at Rakamin Academy, where I worked with an education company called LifeVitae as a Digital Marketing intern. My role focused on building brand awareness and creating content for students who were confused about their future studies and career paths. After that, I was hired by a small business called Lucheea Crave. There, I helped with content planning and content creation using Canva and AI-based tools. I still remember when they first started selling their products — I created one Instagram Story post for them, and they received their first 10 orders from it. That experience made me realize that Instagram posts are not just pictures, but a way to tell stories and attract customers to buy products. I also created copywriting that clearly communicated the message of the brand and helped increase their followers and engagement. Besides that, I designed a menu layout for them when they joined a food bazaar event. I also worked with Ecomuse Studio. For them, I created a two-week content plan and helped develop one of their Instagram Carousel content ideas. Working on their content was not only about visuals, but also about creating copywriting that matched their mission — encouraging people to be more mindful about managing their clothes and reducing fast fashion habits. I focused on creating messages that encouraged young people to shop more wisely, mix and match outfits creatively, and feel more confident about sustainable fashion choices.

Available to hire

Hi! My name is Novi. Right now, I’m working as a Social Media Manager. Before this, I worked in corporate legal, but I decided to switch careers because I realized the world is changing and I wanted to learn new skills and grow in a different field.

Even though I changed careers, my background in law has still been very useful. It helped me develop strong research skills and attention to detail, which I now use in my work as a Social Media Manager.

In this role, I provide services such as basic social media audits, content planning, and simple content creation using Canva. I also help clients create content that connects with their audience and supports their brand goals.

Previously, I joined an online internship at Rakamin Academy, where I worked with an education company called LifeVitae as a Digital Marketing intern. My role focused on building brand awareness and creating content for students who were confused about their future studies and career paths.

After that, I was hired by a small business called Lucheea Crave. There, I helped with content planning and content creation using Canva and AI-based tools. I still remember when they first started selling their products — I created one Instagram Story post for them, and they received their first 10 orders from it. That experience made me realize that Instagram posts are not just pictures, but a way to tell stories and attract customers to buy products. I also created copywriting that clearly communicated the message of the brand and helped increase their followers and engagement. Besides that, I designed a menu layout for them when they joined a food bazaar event.

I also worked with Ecomuse Studio. For them, I created a two-week content plan and helped develop one of their Instagram Carousel content ideas. Working on their content was not only about visuals, but also about creating copywriting that matched their mission — encouraging people to be more mindful about managing their clothes and reducing fast fashion habits. I focused on creating messages that encouraged young people to shop more wisely, mix and match outfits creatively, and feel more confident about sustainable fashion choices.

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Work Experience

Social Media Manager (Freelancer) at EcoMuse Studio
April 1, 2026 - Present
Developed a two-week Instagram content strategy aligned with brand objectives, planned posting schedules and formats to optimize engagement, and produced an end-to-end Instagram carousel using Canva and GPT-based tools. Applied storytelling, visual design, and clear communication to deliver informative, audience-friendly content supporting overall social media performance.
Social Media Manager (Freelancer) at Lucheea Crave
May 1, 2025 - January 31, 2026
Developed AI-generated food visuals, designed and executed menu layouts in Canva, and produced promotional content including Instagram Stories. Drove first-day sales for an UMKM product launch through organic content strategy and collaborated with stakeholders to align visual direction and messaging.
Digital Marketer (Internship) at LifeVitae x Rakamin Academy
March 1, 2024 - April 30, 2024
Developed and executed social media content and campaigns focused on brand awareness, using Canva to create engaging visuals, conducting trend and audience research, and applying effective copywriting techniques to increase brand recognition and engagement.
Freelancer Social Media Manager at EcoMuse Studio
April 1, 2026 - Present
Developed a 2 week Instagram content strategy (6 content ideas) aligned with brand objectives using content planning and audience analysis, improving content consistency and audience relevance. Planned posting schedules and content formats (carousel, storytelling posts) to optimize engagement and maintain brand presence across social media. Executed end- to-end creation of an Instagram carousel using Canva and GPT based tools, including concept development, copywriting, and visual design, resulting in clear, engaging, and brand aligned content. Applied storytelling, visual design, and communication skills to deliver informative and audience friendly content that supports overall social media performance.
Freelancer Social Media Manager at Lucheea Crave
May 1, 2025 - January 1, 2026
Developed AI generated food visuals by transforming original product photos using Canva and GPT based tools, creating visually appealing content that increased audience engagement and brand attractiveness. Designed and executed menu layouts aligned with brand identity using Canva, improving product clarity and enhancing customer understanding of value propositions. Produced promotional content, including Instagram Stories, by applying storytelling driven copywriting and persuasive messaging, resulting in stronger audience engagement and purchase intent. Drove first day sales performance for a UMKM product launch through organic content strategy, achieving 10 customer orders on the first day using AI enhanced visuals and narrative based marketing. Collaborated with stakeholders to align visual direction and messaging, demonstrating strong communication, creativity, and adaptability in executing marketing ideas.
Virtual Intern: Digital Marketer at LifeVitae x Rakamin Academy
March 1, 2024 - April 1, 2024
Developed and executed social media content and campaigns focused on brand awareness, utilizing Canva to create engaging visual content, conducting trend and audience research, and applying effective copywriting techniques to increase brand recognition, improve social media engagement, and strengthen the company’s brand presence, while collaborating with internal teams to align content with marketing objectives.

Education

Bachelor of Law (Civil Law) at Universitas Hasanuddin - Makassar, South Sulawesi
August 1, 2019 - March 1, 2023
Bachelor of Law (Civil Law) at Universitas Hasanuddin
August 1, 2019 - March 1, 2023

Qualifications

Microsoft Excel Basic
January 1, 2024 - May 3, 2026
Indonesia Career Center Network (ICCN) Bootcamp Career
January 1, 2024 - May 3, 2026
Microsoft Excel Basic
January 1, 2024 - May 12, 2026
ICCN Bootcamp Career
January 1, 2024 - May 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education