UI/UX Designer at Solution Technology Enterprise Pte Ltd

Responsible for designing user-centric interfaces and ensuring a smooth user journey across digital platforms.

Product Designer at Solution Technology Enterprise Pte Ltd

Led product design initiatives, collaborating closely with development teams to bring innovative digital solutions to market.

UI/UX Designer at Freelance

Worked with various clients to enhance user experience and create visually appealing designs for web and mobile applications.

UI UX Designer at Solution Technology Enterprise Pte Ltd

I play a pivotal role in crafting user-centered interfaces that elevate the retail experience and optimize product discovery for our clients. Collaborating closely with stakeholders, I translate business requirements and user needs into intuitive designs that balance aesthetics with functionality. Key activities include UI design for in-store retail technologies, UX optimization through user research and usability testing, information architecture with user flows and wireframes, and back-end interface design for media management, advertisement placement, and data visualization. I collaborate with product managers and developers to align solutions with technical and business goals, stay on top of industry trends, and drive innovative design. Worked with Procter & Gamble, FairPrice, Watsons to upgrade retail stores and introduce new tech.

Product Designer at Splore Pte Ltd

Led end-to-end design from concept to final implementation, delivering high-quality designs aligned with project objectives and user needs. Collaborated with cross-functional teams to streamline workflows, applied user-centered design to create resonant interfaces, and conducted user research and usability testing to inform decisions. Implemented and maintained a design system to ensure consistency across products and platforms. Delivered responsive designs across devices and adapted quickly to changing scopes, contributing to Splore’s growth from 1k to 40k users.

UI UX Designer at OxPay Financial Limited

Provided UI/UX work including wireframes and prototypes; collaborated with consultants and developers; ensured user-friendly design flows. Conducted user research using Design Thinking and direct user studies as part of project management. Led client meetings related to design thinking, incorporated feedback with developers and testers, and designed UI elements such as menus, tabs, and widgets. Built navigation and search fields, created storyboards, layouts, data visualizations, and assets for client meetings or product development. Participated in design workshops, communicated conceptual ideas with rationale, and helped drive AppsPOS marketing via Instagram planning and branding efforts. First product design role, leading external client discussions and presenting prototypes.

Head of Marketing and Innovations at ExPRO Fitness

Led social media planning and execution, curated promotional videos with Adobe Premiere Pro, and planned online Masterclasses and industry-insider sessions with global speakers. Executed virtual events, supported website descriptions and design feedback, and conducted market research and industry innovation reporting. Planned industry outreach and ongoing activations with key partners and brand sponsors, contributing to sales and marketing strategy development.

Brand and Community at Lululemon Athletica

Led ambassador recruitment by building connections with influential fitness industry members. Brainstormed and executed community activations for global and regional campaigns. Handled logistical planning and partner coordination to align with the brand vision, and connected with partners and ambassadors for social media activations.

UI/UX Designer at Solution Technology Enterprise Pte Ltd

Crafted visually appealing and responsive UI designs for retail technologies, translated business requirements and user needs into intuitive interfaces, and conducted usability testing to iteratively improve designs. Designed information architecture, flows, wireframes, and prototypes for in-store retail interfaces and back-end components for media management, advertisement placement, and data visualization. Collaborated with product managers and developers to ensure alignment with technical and business goals while staying current with design trends to drive innovation.

Product Designer at Splore Pte Ltd

Led the design process from concept to final implementation, delivering high-quality, user-centered designs. Fostered cross-functional collaboration to streamline workflows, implemented and maintained a design system for consistency, and focused on responsive design across devices. Drove user-centered decisions to grow Splore’s product adoption from 1k to 40k users.

UI/UX Designer at OxPay Financial Limited

Provided UI/UX work including wireframes and prototypes; conducted user research using design thinking; participated in client meetings and led design thinking sessions. Designed UI elements, built page navigation and search flows, and created storyboards, layouts, visualizations, and assets for client meetings and product development. Led design workshops and incorporated stakeholder feedback. Also contributed to marketing for AppsPOS, including Instagram planning and branding assets.

Head of Marketing and Innovations at ExPRO Fitness

Led marketing and innovation initiatives, including social media planning and execution, video production (Adobe Premiere Pro), and online Masterclasses with industry professionals. Organized virtual events with worldwide speakers, conducted market research and produced industry innovation reports, and supported partnerships and activations with key brand sponsors. Contributed to the development and execution of sales and marketing strategies.