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I'm a results-obsessed Creative Strategist who believes the best work happens at the intersection of culture and psychology. I study what makes people stop scrolling, what makes them tick, and what moves them to buy a product. My background in biomedical engineering shaped my systems thinking; my 6+ years in content marketing & strategy taught me to blend creativity with data to spot missed patterns and untapped opportunities that drive sales. Over six years I’ve worked with an insurance startup, a brand innovation studio, several digital media brands, and an NGO. My strongest skills—market research, cultural trend-spotting, copywriting, scripting, creative briefs, and customer journey mapping—let me help brands spend less on ads and earn more from them through strategic, data-informed creativity.…I'm a results-obsessed Creative Strategist who believes the best work happens at the intersection of culture and psychology. I study what makes people stop scrolling, what makes them tick, and what moves them to buy a product. My background in biomedical engineering shaped my systems thinking; my 6+ years in content marketing & strategy taught me to blend creativity with data to spot missed patterns and untapped opportunities that drive sales. Over six years I’ve worked with an insurance startup, a brand innovation studio, several digital media brands, and an NGO. My strongest skills—market research, cultural trend-spotting, copywriting, scripting, creative briefs, and customer journey mapping—let me help brands spend less on ads and earn more from them through strategic, data-informed creativity.

Emmanuel Ugochukwu

Brand Strategist, Content Strategist, Content Creator, +5

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I'm a results-obsessed Creative Strategist who believes the best work happens at the intersection of culture and psychology. I study what makes people stop scrolling, what makes them tick, and what moves them to buy a product. My background in biomedical engineering shaped my systems thinking; my 6+ years in content marketing & strategy taught me to blend creativity with data to spot missed patterns and untapped opportunities that drive sales. Over six years I’ve worked with an insurance startup, a brand innovation studio, several digital media brands, and an NGO. My strongest skills—market research, cultural trend-spotting, copywriting, scripting, creative briefs, and customer journey mapping—let me help brands spend less on ads and earn more from them through strategic, data-informed creativity.…I'm a results-obsessed Creative Strategist who believes the best work happens at the intersection of culture and psychology. I study what makes people stop scrolling, what makes them tick, and what moves them to buy a product. My background in biomedical engineering shaped my systems thinking; my 6+ years in content marketing & strategy taught me to blend creativity with data to spot missed patterns and untapped opportunities that drive sales. Over six years I’ve worked with an insurance startup, a brand innovation studio, several digital media brands, and an NGO. My strongest skills—market research, cultural trend-spotting, copywriting, scripting, creative briefs, and customer journey mapping—let me help brands spend less on ads and earn more from them through strategic, data-informed creativity.

Available to hire

I’m a results-obsessed Creative Strategist who believes the best work happens at the intersection of culture and psychology. I study what makes people stop scrolling, what makes them tick, and what moves them to buy a product.

My background in biomedical engineering shaped my systems thinking; my 6+ years in content marketing & strategy taught me to blend creativity with data to spot missed patterns and untapped opportunities that drive sales. Over six years I’ve worked with an insurance startup, a brand innovation studio, several digital media brands, and an NGO. My strongest skills—market research, cultural trend-spotting, copywriting, scripting, creative briefs, and customer journey mapping—let me help brands spend less on ads and earn more from them through strategic, data-informed creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand & Content Strategist at By Default Studio

July 1, 2025 - November 1, 2025

Collaborated on brand strategy for a legacy African American health media platform repositioning to capture Gen Z audiences and attract premium lifestyle advertising partners; owned strategic components from audience research to brand guideline system, balancing cultural resonance with clarity.

Content Strategist & Newsletter Manager at Restlessly Creative™

January 1, 2025 - Present

Built a multi-channel content ecosystem and a growth-focused culture; framed high-level brand narratives and governance, led audience research, and crafted newsletters and campaigns to nurture creative communities.

Executive Assistant & Creative Manager at Z3ro Collective

December 1, 2023 - April 1, 2024

Supported the creative director, managed content production workflows, and bridged abstract vision with executable creative; coordinated talent schedules and ensured timely delivery across projects.

Content Writer & Blogger at Opera News Hub (Remote)

October 1, 2019 - December 1, 2020

Published pop-culture commentary and trend analysis; built early fluency in audience psychology, crafted headlines, and created engaging content that resonated with readers.

Content Strategist & Newsletter Manager at Restlessly Creative

January 1, 2025 - Present

Built a multi-channel content ecosystem designed to attract, nurture, and convert a creative audience. Reframed the client’s positioning from personal musings to a mission-led platform; grew the LinkedIn following and launched a growth-focused multi-channel content strategy.

Executive Assistant & Creative Manager at Zero Collective

December 1, 2023 - April 1, 2024

Supported the creative director while managing content production workflows and cross-functional communications to keep projects on track.

Content Writer & Blogger at Opera News Hub

October 1, 2019 - December 1, 2020

Published pop culture commentary and trend analysis, studied audience psychology, crafted engaging headlines, and contributed to national media coverage (Vanguard and The Sun).

Content Writer & Copywriter (Freelance) at Self-Employed / Freelance

January 1, 2021 - December 31, 2023

Delivered high-stakes copy for 10+ clients across sectors; wrote sales pages, event scripts, press content; translated creative concepts into impact-driven copy; secured national media coverage and drove audience engagement.

Product Marketing Associate at ETAP Insurance

May 1, 2024 - November 1, 2024

Led messaging and campaigns for insurance products and sister brand BALLOON; transformed low-engagement categories into high-open channels through culturally grounded storytelling; built educational content and onboarding material.

Lead Generation & Community Engagement Specialist at ActionKin Canada

October 1, 2022 - June 1, 2023

Designed and executed multi-channel campaigns; captured 150+ qualified website signups; nurtured a dormant WhatsApp group into an engaged community; maintained brand consistency.

Business Development Executive (Intern) at Medicano Resources School

April 1, 2021 - July 1, 2021

Generated 4–6 warm leads per month via targeted outreach; contributed to a 70% close rate through structured follow-up; maintained 0% churn through proactive customer support.