Hi there! I'm Billy-Dean Lawrence, and I'm passionate about branding and creative design. Based in Birmingham, United Kingdom, I work with brands of all shapes and sizes and through a strategic approach, powerful creative thinking and experience using Adobe Creative Suite Software am able to strengthen your brand identity through powerful online content and eye-catching, vibrant print media. In a nutshell…I revive brands.…Hi there! I'm Billy-Dean Lawrence, and I'm passionate about branding and creative design. Based in Birmingham, United Kingdom, I work with brands of all shapes and sizes and through a strategic approach, powerful creative thinking and experience using Adobe Creative Suite Software am able to strengthen your brand identity through powerful online content and eye-catching, vibrant print media. In a nutshell…I revive brands.WWW…
Hi there! I'm Billy-Dean Lawrence, and I'm passionate about branding and creative design. Based in Birmingham, United Kingdom, I work with brands of all shapes and sizes and through a strategic approach, powerful creative thinking and experience using Adobe Creative Suite Software am able to strengthen your brand identity through powerful online content and eye-catching, vibrant print media. In a nutshell…I revive brands.…Hi there! I'm Billy-Dean Lawrence, and I'm passionate about branding and creative design. Based in Birmingham, United Kingdom, I work with brands of all shapes and sizes and through a strategic approach, powerful creative thinking and experience using Adobe Creative Suite Software am able to strengthen your brand identity through powerful online content and eye-catching, vibrant print media. In a nutshell…I revive brands.WWWW…
Available to hire
£250 per day (£31.25 per hour)
Hi there! I’m Billy-Dean Lawrence, and I’m passionate about branding and creative design.
Based in Birmingham, United Kingdom, I work with brands of all shapes and sizes and through a strategic approach, powerful creative thinking and experience using Adobe Creative Suite Software am able to strengthen your brand identity through powerful online content and eye-catching, vibrant print media.
In a nutshell…I revive brands.
Skills
Br
Le
In
Gr
Lo
See more
Experience Level
Brochure
Expert
Letterhead
Expert
Infographic
Expert
Greetings Card
Expert
Logo
Expert
Flyer
Expert
Facebook Ads
Expert
Editorial Illustration
Expert
Catalogue
Expert
Business Card
Expert
Branding
Expert
T-shirt Design
Expert
Poster
Expert
Banner
Expert
Advert Design
Expert
Sticker
Expert
Signage
Expert
Social Media Design
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Lettering
Expert
Magazine
Expert
Adobe InDesign
Expert
Book Illustration
Expert
Book Cover
Expert
Adobe After Effects
Expert
Adobe Premiere Pro
Expert
Squarespace
Expert
Web Design
Expert
Motion Graphic
Expert
Promo Video
Intermediate
GIF
Intermediate
Language
English
Fluent
Education
Bachelor of Arts with Honours at University of Wolverhampton
September 1, 2015 - July 12, 2018Qualifications
BA with Hons: Graphic Design & Visual Communications
September 1, 2015 - July 12, 2018Industry Experience
Consumer Goods, Government, Healthcare, Manufacturing, Non-Profit Organization, Real Estate & Construction, Retail, Transportation & Logistics, Other
Chaste - Brand Guidelines
Creation of brand style guide which helps to delineate the rules and elements governing the visual and verbal representation of the brand. These serve as a crucial reference tool for ensuring consistency in how the Chaste brand will be presented across various media channels, including print, digital, and physical spaces.
These guidelines cover several key aspects:
Brand Identity: This section defines the fundamental elements comprising the brand's visual identity, encompassing the logo, typography (fonts), colour palette, and imagery style. It specifies usage guidelines, including placement, sizing, spacing, and proportions.
Logo Usage: Guidelines dictate the correct and consistent usage of the logo across different applications and backgrounds, including rules for minimum size, clear space, colour variations, and prohibited alterations.
Typography: Specifications for approved typefaces (fonts) within the brand, encompassing primary and secondary fonts, along with guidelines for font sizes, styles, line spacing, and hierarchy.
Color Palette: Defines primary and secondary colours along with their specific colour codes, providing guidance on colour combinations, usage restrictions, and recommendations for accessibility.
Imagery Style: Describes the preferred visual style for photography, illustrations, and graphics used in brand communications, including guidelines on tone, mood, composition, and alignment with brand values.
Voice and Tone: Provides guidance on language style, tone, and messaging across written communication, including brand messaging, taglines, slogans, and content for various channels.
Brand Assets: Offers downloadable brand assets, including logo files, typography files, color swatches, and templates for materials such as business cards, letterheads, presentations, and social media graphics.
Usage Examples: Demonstrates real-world applications of the brand guidelines through examples and mockups across advertisements, packaging, signage, digital interfaces, and promotional materials.
Guidelines for Specific Applications: Provides specialised guidelines for unique applications or platforms, such as social media, mobile apps, merchandise, events, or sponsorships, ensuring consistent brand representation across diverse touch-points.
By adhering to brand guidelines, organisations can maintain a unified and recognisable brand identity, strengthening brand equity and fostering trust and credibility among their target audience.…Creation of brand style guide which helps to delineate the rules and elements governing the visual and verbal representation of the brand. These serve as a crucial reference tool for ensuring consistency in how the Chaste brand will be presented across various media channels, including print, digital, and physical spaces.
These guidelines cover several key aspects:
Brand Identity: This section defines the fundamental elements comprising the brand's visual identity, encompassing the logo, typography (fonts), colour palette, and imagery style. It specifies usage guidelines, including placement, sizing, spacing, and proportions.
Logo Usage: Guidelines dictate the correct and consistent usage of the logo across different applications and backgrounds, including rules for minimum size, clear space, colour variations, and prohibited alterations.
Typography: Specifications for approved typefaces (fonts) within the brand, encompassing primary and secondary fonts, along with guidelines for font sizes, styles, line spacing, and hierarchy.
Color Palette: Defines primary and secondary colours along with their specific colour codes, providing guidance on colour combinations, usage restrictions, and recommendations for accessibility.
Imagery Style: Describes the preferred visual style for photography, illustrations, and graphics used in brand communications, including guidelines on tone, mood, composition, and alignment with brand values.
Voice and Tone: Provides guidance on language style, tone, and messaging across written communication, including brand messaging, taglines, slogans, and content for various channels.
Brand Assets: Offers downloadable brand assets, including logo files, typography files, color swatches, and templates for materials such as business cards, letterheads, presentations, and social media graphics.
Usage Examples: Demonstrates real-world applications of the brand guidelines through examples and mockups across advertisements, packaging, signage, digital interfaces, and promotional materials.
Guidelines for Specific Applications: Provides specialised guidelines for unique applications or platforms, such as social media, mobile apps, merchandise, events, or sponsorships, ensuring consistent brand representation across diverse touch-points.
By adhering to brand guidelines, organisations can maintain a unified and recognisable brand identity, strengthening brand equity and fostering trust and credibility among their target audience.WW…
Evil Cloud Vape Juice - Branding
The client required the current logo to be simplified to a concept that was instantly recognisable and memorable as well as devise a variation of colour themes for a number of illustrated artworks which would be used for various promotional materials such as: boxes, banners and vape juice packaging.
The provision of website and poster mock-ups enabled the client to get a clear indication of how this new identity would look in different instances of customer interaction.…The client required the current logo to be simplified to a concept that was instantly recognisable and memorable as well as devise a variation of colour themes for a number of illustrated artworks which would be used for various promotional materials such as: boxes, banners and vape juice packaging.
The provision of website and poster mock-ups enabled the client to get a clear indication of how this new identity would look in different instances of customer interaction.WW…
Eko Supermercado - Brand Identity
Creation of a cohesive brand identity for the emerging supermarket, the identity was heavily integrated into online and print materials as well as store design as a way of strengthening the consumers experience with the brand. A strong emphasis was placed on supporting local produce.
The brand identity and aesthetic was unified within the logo design, colour identity, typographic, tone of voice, store layout & more.…Creation of a cohesive brand identity for the emerging supermarket, the identity was heavily integrated into online and print materials as well as store design as a way of strengthening the consumers experience with the brand. A strong emphasis was placed on supporting local produce.
The brand identity and aesthetic was unified within the logo design, colour identity, typographic, tone of voice, store layout & more.WW…
Chaste Natural Obsessions - Brand Identity
The project consisted of creating a complete brand identity for Chaste Health & Wellness Products to give them a clear understanding of their brand and customers.
A tone of voice was carefully crafted which enabled the brand to positively engage with their community, devised a unique logo design concept which echoed the character of the brand coupled with effective typography and brand colours to further enhance and create a more holistic brand personality.
Creation of social media mockups as well as packaging and print materials which established a uniform identity across all platforms of consumer interaction.…The project consisted of creating a complete brand identity for Chaste Health & Wellness Products to give them a clear understanding of their brand and customers.
A tone of voice was carefully crafted which enabled the brand to positively engage with their community, devised a unique logo design concept which echoed the character of the brand coupled with effective typography and brand colours to further enhance and create a more holistic brand personality.
Creation of social media mockups as well as packaging and print materials which established a uniform identity across all platforms of consumer interaction.WW…
Mafura Naturals - Label Design/Artwork
Mafura Naturals are a start-up skincare company specialising in naturally derived, cruelty free products. They were seeking a vibrant eye-catching label concept for their new body and hand wash range and this is exactly what was actualised; a stunning, bright, digital approach which captures the essence of the range and places highly detailed artwork at the forefront for full impact and visibility in retail and wholesale locations.…Mafura Naturals are a start-up skincare company specialising in naturally derived, cruelty free products. They were seeking a vibrant eye-catching label concept for their new body and hand wash range and this is exactly what was actualised; a stunning, bright, digital approach which captures the essence of the range and places highly detailed artwork at the forefront for full impact and visibility in retail and wholesale locations.WW…
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