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I'm Nuria Sanz, a Product Designer, UI Specialist, and Illustrator with a passion for crafting human-centered digital products. Fluent in pixels, patterns, people, and color storytelling, I design with intention and love for the details. I collaborate with startups, entrepreneurs, and small businesses to build scalable design systems, UI kits, and engaging experiences that balance usability and brand identity. I bring visual narrative and custom illustration to projects, from concept sketches to polished digital assets, creating cohesive design languages that feel authentic and memorable.…I'm Nuria Sanz, a Product Designer, UI Specialist, and Illustrator with a passion for crafting human-centered digital products. Fluent in pixels, patterns, people, and color storytelling, I design with intention and love for the details. I collaborate with startups, entrepreneurs, and small businesses to build scalable design systems, UI kits, and engaging experiences that balance usability and brand identity. I bring visual narrative and custom illustration to projects, from concept sketches to polished digital assets, creating cohesive design languages that feel authentic and memorable.

Nuria Sanz

Product Designer, UI Designer, UX Designer, +7

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I'm Nuria Sanz, a Product Designer, UI Specialist, and Illustrator with a passion for crafting human-centered digital products. Fluent in pixels, patterns, people, and color storytelling, I design with intention and love for the details. I collaborate with startups, entrepreneurs, and small businesses to build scalable design systems, UI kits, and engaging experiences that balance usability and brand identity. I bring visual narrative and custom illustration to projects, from concept sketches to polished digital assets, creating cohesive design languages that feel authentic and memorable.…I'm Nuria Sanz, a Product Designer, UI Specialist, and Illustrator with a passion for crafting human-centered digital products. Fluent in pixels, patterns, people, and color storytelling, I design with intention and love for the details. I collaborate with startups, entrepreneurs, and small businesses to build scalable design systems, UI kits, and engaging experiences that balance usability and brand identity. I bring visual narrative and custom illustration to projects, from concept sketches to polished digital assets, creating cohesive design languages that feel authentic and memorable.

Available to hire

I’m Nuria Sanz, a Product Designer, UI Specialist, and Illustrator with a passion for crafting human-centered digital products. Fluent in pixels, patterns, people, and color storytelling, I design with intention and love for the details.

I collaborate with startups, entrepreneurs, and small businesses to build scalable design systems, UI kits, and engaging experiences that balance usability and brand identity. I bring visual narrative and custom illustration to projects, from concept sketches to polished digital assets, creating cohesive design languages that feel authentic and memorable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Dutch

Intermediate

Work Experience

Product Designer | UI Specialist at Freelancer

April 1, 2018 - Present

Designing digital products with a clear user focus and strong visual systems. Developed UI kits and design guidelines to improve product scalability and brand consistency. Crafted responsive prototypes and wireframes to optimize usability and reduce cognitive load. Conducted usability studies and heuristic evaluations to improve user flows and engagement. Delivered design and branding for digital and print media. MVP dashboard UI and UI kit development for Nearby Computing; contributed to defining core design standards. Led design deliveries and mentored junior designers.

UI Designer at Atrápalo

February 1, 2009 - September 1, 2017

Contributed to the transformation of a static website into a fully responsive design. Built and maintained the design system to ensure scalability and visual consistency. Collaborated on feature ideation through design thinking workshops. Engaged in usability testing (A/B testing, user testing) to optimize design decisions. Ensured UX/UI requirements were implemented by the development team. Designed online and offline brand campaigns. Supported the team’s Agile process by maintaining a clean and prioritized Kanban backlog. Acted as a UI ambassador, ensuring design consistency as the company expanded internationally. Mentored and supported junior designers.

UI Designer at Cosmedia

November 1, 2007 - March 1, 2008

Created web interfaces for SMEs, ensuring usability and alignment with brand strategy.