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I’m Nur Insyirah, a Singapore-based digital marketing executive and content lead focused on building content strategies, running multi-platform social campaigns, and producing short-form video that connects with audiences. With hands-on experience across agency, freelance, and in-house settings, I plan and execute content calendars, strengthen brand positioning, and use performance insights to guide what we create next. I’ve led creative teams, set up structured production workflows, and managed quality control across fast-moving projects—whether for real estate/agents, lifestyle and retail brands, professional services, or F&B. I’m currently pursuing a BSc in Marketing (SUSS), and I enjoy turning marketing goals into clear storytelling systems that deliver consistent results across channels like TikTok, Instagram, and Facebook.…I’m Nur Insyirah, a Singapore-based digital marketing executive and content lead focused on building content strategies, running multi-platform social campaigns, and producing short-form video that connects with audiences. With hands-on experience across agency, freelance, and in-house settings, I plan and execute content calendars, strengthen brand positioning, and use performance insights to guide what we create next. I’ve led creative teams, set up structured production workflows, and managed quality control across fast-moving projects—whether for real estate/agents, lifestyle and retail brands, professional services, or F&B. I’m currently pursuing a BSc in Marketing (SUSS), and I enjoy turning marketing goals into clear storytelling systems that deliver consistent results across channels like TikTok, Instagram, and Facebook.

NUR INSYIRAH BINTE BADRUL HISHAM

Social Media Manager, Creative Director, Content Creator, +6

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I’m Nur Insyirah, a Singapore-based digital marketing executive and content lead focused on building content strategies, running multi-platform social campaigns, and producing short-form video that connects with audiences. With hands-on experience across agency, freelance, and in-house settings, I plan and execute content calendars, strengthen brand positioning, and use performance insights to guide what we create next. I’ve led creative teams, set up structured production workflows, and managed quality control across fast-moving projects—whether for real estate/agents, lifestyle and retail brands, professional services, or F&B. I’m currently pursuing a BSc in Marketing (SUSS), and I enjoy turning marketing goals into clear storytelling systems that deliver consistent results across channels like TikTok, Instagram, and Facebook.…I’m Nur Insyirah, a Singapore-based digital marketing executive and content lead focused on building content strategies, running multi-platform social campaigns, and producing short-form video that connects with audiences. With hands-on experience across agency, freelance, and in-house settings, I plan and execute content calendars, strengthen brand positioning, and use performance insights to guide what we create next. I’ve led creative teams, set up structured production workflows, and managed quality control across fast-moving projects—whether for real estate/agents, lifestyle and retail brands, professional services, or F&B. I’m currently pursuing a BSc in Marketing (SUSS), and I enjoy turning marketing goals into clear storytelling systems that deliver consistent results across channels like TikTok, Instagram, and Facebook.

Available to hire

I’m Nur Insyirah, a Singapore-based digital marketing executive and content lead focused on building content strategies, running multi-platform social campaigns, and producing short-form video that connects with audiences. With hands-on experience across agency, freelance, and in-house settings, I plan and execute content calendars, strengthen brand positioning, and use performance insights to guide what we create next.

I’ve led creative teams, set up structured production workflows, and managed quality control across fast-moving projects—whether for real estate/agents, lifestyle and retail brands, professional services, or F&B. I’m currently pursuing a BSc in Marketing (SUSS), and I enjoy turning marketing goals into clear storytelling systems that deliver consistent results across channels like TikTok, Instagram, and Facebook.

Skills

Branding

Social Media Design

Short Film

Experience Level

Branding

Expert

Social Media Design

Expert

Short Film

Expert

Language

English

Fluent

Malay

Advanced

Work Experience

Branding & Social Media Lead at Keller Williams Singapore

January 1, 2026 - Present

Led branding and multi-platform content operations during a transitional period. Managed a six-person creative team across video and design functions, building structured content workflows and performance tracking systems. Oversaw quality control to ensure consistent narrative positioning across digital channels and coordinated cross-functional stakeholders while maintaining delivery timelines under pressure. Focused on stakeholder alignment for high-sensitivity projects and improved content workflow efficiency through organized production tracking.

Marketing Executive at OurPasar Essentials

May 1, 2022 - September 1, 2022

Executed social media and content strategies across TikTok, Instagram, and Facebook to support campaign objectives and brand visibility. Coordinated campaign-based content production across platforms, including livestream planning and execution aligned with promotional and engagement strategies. Collaborated with cross-functional stakeholders to deliver timely campaign rollouts and maintained messaging consistency throughout content delivery.

Founder & Creative Lead at Creators Savvy

January 1, 2022 - Present

Founded and led a successful social media agency, driving brand growth through strategy, content creation, and high-performing campaigns. Oversaw operations, improved workflows, built templates to streamline content creation, and managed payroll for freelance contributors. Built and managed the agency’s brand on social media and collaborated with freelancers on client projects.

Freelance Social Media Manager at Freelance (Singapore)

May 1, 2019 - December 1, 2022

Managed multiple client accounts across service, retail, lifestyle, and F&B industries. Developed content calendars, short-form video concepts, and campaign ideas aligned with platform best practices and brand positioning. Produced viral and high-performing content using platform trends and audience insights, and supported growth strategy, engagement optimization, and content consistency. Coordinated content planning and campaign rollouts across industries, ensuring alignment with positioning and messaging.

Social Media Manager at Freelance / Independent Clients

January 1, 2019 - January 1, 2022

Developed social media strategies and created viral content; increased followers and engagement for diverse brands across service-based and product-based businesses.

Intern (Sport Event Management / Gym) at ActiveSG & Nanyang Polytechnic Gym

January 1, 2014 - January 1, 2015

Supported internship placements across ActiveSG, NYP Gym, and sport event management functions from 2014 to 2015, assisting with event-related operations and on-ground support.