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I'm a passionate professional with over 15 years of experience in the entertainment and media sectors. I specialize in creating and executing impactful marketing strategies that connect brands with their audiences. I thrive on developing culturally relevant campaigns that resonate globally while adapting to local markets. Collaborating with cross-functional teams fuels my creativity, and I'm dedicated to building long-term brand values. Throughout my career, I've had the privilege of working with renowned artists and brands, helping them grow their presence both locally and internationally. My goal is to nurture talent and foster connections in the entertainment industry, delivering memorable experiences that inspire and engage audiences. I bring a strategic yet hands-on approach, ensuring collaborative success in every project.…I'm a passionate professional with over 15 years of experience in the entertainment and media sectors. I specialize in creating and executing impactful marketing strategies that connect brands with their audiences. I thrive on developing culturally relevant campaigns that resonate globally while adapting to local markets. Collaborating with cross-functional teams fuels my creativity, and I'm dedicated to building long-term brand values. Throughout my career, I've had the privilege of working with renowned artists and brands, helping them grow their presence both locally and internationally. My goal is to nurture talent and foster connections in the entertainment industry, delivering memorable experiences that inspire and engage audiences. I bring a strategic yet hands-on approach, ensuring collaborative success in every project.

Nuria Martínez Andreu

Marketing Strategist, Brand Strategist, Content Designer, +2

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I'm a passionate professional with over 15 years of experience in the entertainment and media sectors. I specialize in creating and executing impactful marketing strategies that connect brands with their audiences. I thrive on developing culturally relevant campaigns that resonate globally while adapting to local markets. Collaborating with cross-functional teams fuels my creativity, and I'm dedicated to building long-term brand values. Throughout my career, I've had the privilege of working with renowned artists and brands, helping them grow their presence both locally and internationally. My goal is to nurture talent and foster connections in the entertainment industry, delivering memorable experiences that inspire and engage audiences. I bring a strategic yet hands-on approach, ensuring collaborative success in every project.…I'm a passionate professional with over 15 years of experience in the entertainment and media sectors. I specialize in creating and executing impactful marketing strategies that connect brands with their audiences. I thrive on developing culturally relevant campaigns that resonate globally while adapting to local markets. Collaborating with cross-functional teams fuels my creativity, and I'm dedicated to building long-term brand values. Throughout my career, I've had the privilege of working with renowned artists and brands, helping them grow their presence both locally and internationally. My goal is to nurture talent and foster connections in the entertainment industry, delivering memorable experiences that inspire and engage audiences. I bring a strategic yet hands-on approach, ensuring collaborative success in every project.

Available to hire

I’m a passionate professional with over 15 years of experience in the entertainment and media sectors. I specialize in creating and executing impactful marketing strategies that connect brands with their audiences. I thrive on developing culturally relevant campaigns that resonate globally while adapting to local markets. Collaborating with cross-functional teams fuels my creativity, and I’m dedicated to building long-term brand values.

Throughout my career, I’ve had the privilege of working with renowned artists and brands, helping them grow their presence both locally and internationally. My goal is to nurture talent and foster connections in the entertainment industry, delivering memorable experiences that inspire and engage audiences. I bring a strategic yet hands-on approach, ensuring collaborative success in every project.

Skills

Branding

Experience Level

Branding

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Catalan; Valencian

Fluent

French

Intermediate

Work Experience

Artist Manager at AITANA (GTS / Universal Music)

January 1, 2024 - March 1, 2025

Led the development and execution of brand and content marketing strategies, positioning the artist as a global entertainment brand beyond music. Designed and launched integrated marketing campaigns across digital, social, PR, partnerships and live experiences, driving audience growth and long-term engagement.

Marketing and Communication Manager / Personal Manager at Rosalía

January 1, 2023 - December 31, 2023

Drove the strategic marketing, communications and personal management of Rosalía, with a strong focus on international expansion and global positioning. Managed public image, PR and media strategy across key markets, securing high-impact international coverage and reinforcing credibility and cultural relevance.

Head of Communication & PR at Sony Music Spain

January 1, 2020 - January 1, 2023

Defined and executed Sony Music Spain’s communications and PR strategy in alignment with global objectives, strengthening corporate reputation and reinforcing industry leadership.

Director of Special Events at World Central Kitchen

May 1, 2025 - January 1, 2026

Directed and executed high-impact, mission-driven events in collaboration with international teams, chefs, and strategic partners. Strengthened brand presence and storytelling through large-scale, purpose-driven activations aligned with organizational values.

Key Account Director at Family Office to Cobega - Coca-Cola

January 1, 2012 - January 1, 2014

Contributed to global brand expansion strategies, supporting the international growth of a consumer brand across 78 markets. Participated in strategic decision-making, investment projects and digital initiatives focused on scalable brand value and long-term growth.

Marketing Manager at Novartis Farmaceutica S.L.

January 1, 2008 - January 1, 2012

Led the launch and positioning of a new product category, developing market positioning, audience segmentation and cross-functional go-to-market strategies.