The Electron Services, a residential, commercial, and EV charger installer, is struggling to grow due to an outdated website that fails to reflect their expertise or convert leads. Despite using Google Ads, they face low traffic, poor mobile experience, and lack essential tools, making a user-focused redesign crucial to expand their reach and boost conversions.

To help Electron Services grow, a modern, fast, mobile-optimized website will be created with clear service pages, persuasive CTAs, and features like online booking and Google reviews. The design will reflect their local, professional brand, support SEO, and drive more leads and conversions from Google Ads and social platforms.

ServiceConnect Digital had a basic portfolio website with minimal traffic, no lead generation tools, and no clear user journey. Despite offering web design and SEO services, the site lacked engagement features, trust-building elements, and failed to generate any inquiries or conversions.

I redesigned the entire website with a clean, professional UI and a user-focused experience tailored to small business owners. This included creating user personas, wireframes, and high-fidelity prototypes. I integrated Google Analytics, CTA tracking, and strategically placed testimonials and service highlights. The site was optimized for both desktop and mobile, with a focus on lead generation and brand credibility.

The new design improved usability, visual hierarchy, and brand perception. The site now supports lead tracking, showcases client trust through testimonials, and aligns with the agency’s goal of securing clients. The redesign laid a scalable foundation for SEO, blog content, and future service expansions.

Case Study