Driven by strategic creativity and data-driven insights, I thrive in dynamic digital marketing environments. With over a year of experience as a creative advertising and promotion staff in a hospitality firm, I successfully managed four social media outlets. By conducting comprehensive audience persona research and executing optimized campaigns, I propelled a 10% increase in revenue for our coworking space and a 5% surge for our ballroom within just one year. My proficiency in social media management and graphic design complements my strong research abilities and flexibility in handling tasks, allowing me to efficiently drive impactful results. My supervisors frequently commend my eagerness to learn and my ability to juggle multiple projects simultaneously. I strive to implement innovative solutions that enhance company workflows and resonate with target audiences. By harnessing my strategic digital marketing skills, my commitment to fostering impactful engagements, and my adaptability, I am eager to bring significant value to your team.

Nurul Mutmainnah

Driven by strategic creativity and data-driven insights, I thrive in dynamic digital marketing environments. With over a year of experience as a creative advertising and promotion staff in a hospitality firm, I successfully managed four social media outlets. By conducting comprehensive audience persona research and executing optimized campaigns, I propelled a 10% increase in revenue for our coworking space and a 5% surge for our ballroom within just one year. My proficiency in social media management and graphic design complements my strong research abilities and flexibility in handling tasks, allowing me to efficiently drive impactful results. My supervisors frequently commend my eagerness to learn and my ability to juggle multiple projects simultaneously. I strive to implement innovative solutions that enhance company workflows and resonate with target audiences. By harnessing my strategic digital marketing skills, my commitment to fostering impactful engagements, and my adaptability, I am eager to bring significant value to your team.

Available to hire

Driven by strategic creativity and data-driven insights, I thrive in dynamic digital marketing environments. With over a year of experience as a creative advertising and promotion staff in a hospitality firm, I successfully managed four social media outlets.

By conducting comprehensive audience persona research and executing optimized campaigns, I propelled a 10% increase in revenue for our coworking space and a 5% surge for our ballroom within just one year. My proficiency in social media management and graphic design complements my strong research abilities and flexibility in handling tasks, allowing me to efficiently drive impactful results. My supervisors frequently commend my eagerness to learn and my ability to juggle multiple projects simultaneously. I strive to implement innovative solutions that enhance company workflows and resonate with target audiences. By harnessing my strategic digital marketing skills, my commitment to fostering impactful engagements, and my adaptability, I am eager to bring significant value to your team.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Digital Content Creator Analyst at KALLA Property
October 1, 2024 - Present
Managed and optimized three social media accounts, achieving a 392% increase in content interaction through data-driven content strategies and consistent audience engagement. Successfully promoted high-end property units by implementing precise and targeted digital marketing strategies, combining paid advertising, organic content, and influencer collaboration. Developed and executed comprehensive content plans based on audience persona analysis, resulting in increased brand awareness and stronger lead generation. Collaborated with design and media teams to produce visually compelling marketing materials and promotional content, enhancing brand image across multiple outlets.
Creative, Advertising and Promotion Staff at KALLA Hospitality
June 1, 2023 - October 1, 2024
Optimized digital advertising campaigns based on audience analysis, achieving a 10% increase in annual revenue and supporting 10 wedding events for the ballroom. Developed and executed a holistic brand strategy leveraging audience insights to boost brand awareness and lead generation. Created 5 organic posts on TikTok and 1 on Instagram, contributing to revenue growth of IDR 400 million for the year.
Performance Team at 180 Laundry Express (Facebook Ads Revo Project)
July 1, 2024 - July 31, 2024
Developed targeted Facebook Ads campaigns focused on university students and office workers in Yogya, achieving 23,313 reach and 26,535 impressions, with 679 link clicks and a CTR of 2.56%.
Performance Team at 180 Laundry Express (Google Ads Revo Project)
August 1, 2024 - August 31, 2024
Developed targeted Google Ads campaigns using a manual CPC strategy, achieving 1,016 impressions and 102 clicks while managing a Rp 410,264,000 budget over 5 days. Increased overall CTR by 28.9% while reducing CPC by 29.01%. Generated 5 leads with a CPL of Rp 45,539.25.
Digital Content Creator Analyst at KALLA Land & Property
October 1, 2024 - August 31, 2025
Managed and optimized three social media accounts, achieving a 392% increase in content interaction through data-driven content strategies and consistent audience engagement. Successfully promoted high-end property units by implementing precise, targeted digital marketing strategies, combining paid advertising, organic content, and influencer collaboration. Developed and executed comprehensive content plans based on audience persona analysis, resulting in increased brand awareness and stronger lead generation. Collaborated with design and media teams to produce visually compelling marketing materials and promotional content, enhancing brand image across multiple outlets.

Education

Bachelor of Engineering at Hasanuddin University
August 1, 2017 - September 1, 2021
Digital Marketing at Revo U
May 1, 2024 - August 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services