Hi, I’m Nur Widar, a Creative Content Strategist and Visual Storyteller based in Jakarta, Indonesia. I help brands connect with people through thoughtful content—from social media campaigns and reels to visual branding and copywriting. With a background in Literature and Culture and over a decade of entrepreneurial experience, I blend artistic sensitivity with audience insight to craft stories that strengthen brand identity. As founder of Baltimora Collection and PetalPen Designs, I lead creative projects from strategy to execution, collaborating across disciplines to deliver meaningful content and experiences. I specialize in content strategy, social media management, email marketing, and Canva-driven visual content that resonates with audiences.…

Nur Widar

Hi, I’m Nur Widar, a Creative Content Strategist and Visual Storyteller based in Jakarta, Indonesia. I help brands connect with people through thoughtful content—from social media campaigns and reels to visual branding and copywriting. With a background in Literature and Culture and over a decade of entrepreneurial experience, I blend artistic sensitivity with audience insight to craft stories that strengthen brand identity. As founder of Baltimora Collection and PetalPen Designs, I lead creative projects from strategy to execution, collaborating across disciplines to deliver meaningful content and experiences. I specialize in content strategy, social media management, email marketing, and Canva-driven visual content that resonates with audiences.…

Available to hire

Hi, I’m Nur Widar, a Creative Content Strategist and Visual Storyteller based in Jakarta, Indonesia. I help brands connect with people through thoughtful content—from social media campaigns and reels to visual branding and copywriting. With a background in Literature and Culture and over a decade of entrepreneurial experience, I blend artistic sensitivity with audience insight to craft stories that strengthen brand identity.

As founder of Baltimora Collection and PetalPen Designs, I lead creative projects from strategy to execution, collaborating across disciplines to deliver meaningful content and experiences. I specialize in content strategy, social media management, email marketing, and Canva-driven visual content that resonates with audiences.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Florist at Buket Express Bali
June 1, 2025 - July 1, 2025
Florist responsible for arranging bouquets and floral designs for events in Bali; coordination with event planning and client needs.
Florist & Manager at I am Bali Florist & Event Planner
February 1, 2025 - June 1, 2025
Florist and event planning manager leading floral design, supplier coordination, and operational oversight for events.
Florist at Buket Express Bali
January 1, 2024 - Present
Designed floral arrangements and supported customer-focused creative projects for gifting and events.
Social Media Manager at I Am Bali Florist & Event Planner
January 1, 2024 - Present
Created and managed social media campaigns, visual storytelling content, reels, captions, and audience engagement strategies to strengthen brand visibility.
Owner at Shop Baltimora Collection
March 1, 2009 - November 1, 2019
Owner of Baltimora Collection; managed business operations, product curation, and sales from 2009 to 2019.
Founder & Owner at Baltimora Collection
January 1, 2009 - January 1, 2019
Managed business operations, product development, customer relations, and marketing for over a decade.

Education

Bachelor Degree in Literature and Culture at Universitas Sebelas Maret (Sebelas Maret University)
June 1, 1991 - June 1, 1997

Qualifications

Upwork Masterclass
January 1, 2023 - January 9, 2026
Remote Skills Academy
January 1, 2023 - January 9, 2026
Super VA BootCamp
January 1, 2023 - January 9, 2026
Digital Marketing Specialist
January 1, 2023 - January 9, 2026
Copywriting Landing Page Blog/Website Certificate
January 1, 2024 - January 9, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Education, Other
    AI-Assisted Visual Storytelling & Wearable Art Design
    This project explores the intersection of AI-assisted creativity, visual storytelling, and wearable art design. The objective was to develop original visual concepts inspired by flowers, emotion, poetry, and everyday human experiences, transforming abstract ideas into compelling illustrations and apparel-ready artwork. Using a combination of creative direction, concept development, AI image generation, design refinement, and storytelling principles, I created a collection of visual works for posters, apparel graphics, print-on-demand products, and digital branding applications. Each artwork was developed to communicate a specific mood, narrative, or emotional theme while maintaining strong visual consistency and aesthetic appeal. The project focused on creating commercially adaptable designs that balance artistic expression with audience engagement. As the creative lead, I managed the entire process from concept ideation and prompt development to visual refinement, storytelling direction, and final presentation. AIArt AIImages VisualStorytelling WearableArt CreativeDirection Illustration GraphicDesign ApparelDesign PrintOnDemand PosterDesign DigitalArt CreativeConcept ArtDirection VisualBranding AIAssistedDesign…
    Website Content & Brand Messaging for PetalPen Designs
    PetalPen Designs is a floral-inspired creative studio focused on wearable art, visual storytelling, and meaningful gifting experiences. This project involved developing the website content structure, brand messaging, and audience-focused storytelling framework to communicate the brand’s creative vision across digital platforms. The objective was to create a cohesive online presence that reflects the values of quiet creativity, floral aesthetics, emotional storytelling, and artistic craftsmanship. I planned and wrote website copy for key pages including Home, About, Selected Works, and Work With Me, ensuring consistency in tone, visual identity, and user experience. The content was designed to strengthen brand positioning, improve audience engagement, and support long-term visibility through clear messaging and SEO-conscious content development. As the founder and creative lead, I managed the project from concept development and content strategy to copywriting, visual direction, and website presentation. WebsiteContent Copywriting ContentStrategy BrandMessaging WebsiteCopy CreativeDirection SEOContent BrandIdentity Storytelling CreativeStudio PersonalBranding ContentMarketing WordPress VisualStorytelling CreativeBusiness…
    Floral Event Styling & Installation
    This project involved the design and styling of floral installations created to enhance event experiences through visual storytelling and natural aesthetics. The objective was to transform event spaces into memorable environments that reflect elegance, emotion, and a strong visual identity. The floral concept was carefully developed to complement the venue, atmosphere, and overall event narrative while maintaining harmony between structure, color palette, and natural elements. My responsibilities included floral concept development, installation planning, visual styling, creative direction, and on-site coordination. Special attention was given to composition, scale, balance, and guest experience to create impactful visual moments suitable for both in-person engagement and digital sharing. The final installation provided a visually compelling focal point for the event while reinforcing the emotional connection between the space, the audience, and the occasion. FloralDesign EventStyling FloralInstallation CreativeDirection VisualStorytelling EventDesign LuxuryEvents FloralArt…
    Social Media Strategy & Content Management for Florist Business
    This project focused on developing and managing social media content for a florist business with the goal of increasing brand visibility, audience engagement, and product awareness. Responsibilities included content planning, promotional campaigns, visual content coordination, copywriting, community engagement, and maintaining a consistent brand voice across social platforms. The strategy combined product-focused content, storytelling, seasonal campaigns, and audience-centered messaging to strengthen customer relationships and improve overall brand presence. By aligning visual presentation with clear communication and marketing objectives, the project helped create a cohesive and engaging social media experience that supports long-term business growth. SocialMediaStrategy ContentMarketing SocialMediaManagement ContentCreation DigitalMarketing Copywriting BrandStrategy VisualStorytelling ContentPlanning FloristBusiness FloralMarketing CreativeDirection…
    Floral Product Photography & Content Design
    This project focused on creating visual content and product presentation for floral arrangements designed for gifting, celebrations, and personal expression. The objective was to develop aesthetically compelling imagery that highlights the beauty, craftsmanship, and emotional value of each floral design while maintaining a cohesive visual brand identity. My work included floral styling, photography direction, content planning, image selection, and content design for website and social media use. Special attention was given to composition, color harmony, product presentation, and storytelling elements that enhance audience engagement. The resulting visual content helped establish a consistent and recognizable floral brand presence while showcasing products in a way that supports customer trust, brand perception, and marketing effectiveness. FloralDesign ProductPhotography ContentDesign VisualStorytelling CreativeDirection BrandIdentity Photography ContentMarketing…
    Brand Identity & Content Strategy for PetalPen Designs
    PetalPen Designs is a floral-inspired creative studio focused on visual storytelling, wearable art, and meaningful gifting experiences. This project involved developing the brand identity, content strategy, website messaging, and visual direction to establish a cohesive and recognizable creative brand. The objective was to create a refined brand presence that combines floral aesthetics, emotional storytelling, and modern digital marketing. The scope included brand positioning, website content development, visual content planning, social media strategy, and creative direction. Through thoughtful storytelling and consistent visual communication, the project aimed to strengthen audience connection and create a memorable brand experience. As the founder and creative lead, I developed the overall brand concept, content framework, copywriting, and visual presentation across digital platforms, ensuring consistency between the brand’s values, aesthetic identity, and audience engagement goals. BrandIdentity ContentStrategy CreativeDirection VisualStorytelling Copywriting DigitalBranding SocialMediaStrategy BrandDesign…
    Media Account Manager Mikerey Music

    As the Media Account Manager for Mikerey Music, I was responsible for overseeing and managing the brand’s social media accounts with a strategic and refined approach. My role focused on ensuring brand consistency, maintaining a premium digital presence, and managing communication between the brand and its audience.

    I handled content coordination and scheduling aligned with music releases and promotional campaigns, supervised visual and messaging consistency, and managed audience engagement through comments and direct messages with professionalism. I also monitored account performance to support visibility growth and campaign effectiveness.

    This role required precision, discretion, and strategic thinking to position Mikerey Music as a credible and polished presence within the music and entertainment industry.

    Creative Music Video Production for Instrumental Artist
    This project involved creating an atmospheric music video designed to translate an instrumental composition into a compelling visual experience. I developed the creative concept, visual direction, editing style, and overall storytelling approach, combining abstract imagery, motion effects, layered visuals, and cinematic pacing to enhance the emotional impact of the music. The goal was to create a visually immersive piece that would strengthen the artist's identity, increase audience engagement, and provide promotional content suitable for digital platforms and social media. Services provided: • Creative Direction • Visual Storytelling • Video Editing • Motion Graphics & Effects • Music Promotion Content • Content Production https://www.tiktok.com/@musicchanell86/video/7496269671742655752?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 VisualStorytelling MusicVideo VideoEditing CreativeDirection ContentCreation ContentProduction MusicPromotion VideoProduction…
    Visual Storytelling Music Video for Instrumental Release
    This project focused on transforming an instrumental composition into a visual storytelling experience that enhances the emotional depth of the music. I developed the creative concept, visual direction, and editing approach to create a cohesive narrative atmosphere through carefully selected imagery, transitions, motion effects, and cinematic pacing. The goal was to translate sound into emotion, allowing viewers to connect with the music through immersive visual interpretation. The final video was designed to support the artist's digital presence, strengthen audience engagement, and provide compelling promotional content suitable for music platforms and social media distribution. Services provided: • Visual Storytelling • Creative Direction • Video Editing • Content Production • Music Promotion Content • Creative Concept Development https://www.tiktok.com/@musicchanell86/video/7497010239615569170?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 VisualStorytelling MusicVideo VideoEditing CreativeDirection ContentCreation ContentProduction MusicPromotion DigitalContent…
    Lyric Visualizer & Music Promotion Video for "My Mirror Lies"
    This project involved creating an emotional lyric visualizer and promotional music video for the song "My Mirror Lies." The visual concept was developed to reflect themes of self-reflection, inner conflict, and personal emotion through layered imagery, symbolic visuals, motion effects, and synchronized lyric presentation. The goal was to create a compelling viewing experience that strengthened the connection between the audience and the music. I was responsible for the creative concept, visual storytelling, lyric integration, editing, motion effects, and overall content production. The final piece was designed to support the artist's digital promotion while enhancing audience engagement across music and social media platforms. Services provided: • Visual Storytelling • Lyric Video Production • Video Editing • Creative Direction • Music Promotion Content • Content Production https://www.tiktok.com/@musicchanell86/video/7420293076796722437?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 LyricVideo MusicVideo VisualStorytelling VideoEditing CreativeDirection ContentCreation MusicPromotion DigitalContent…
    Promotional Music Video Content for Single Release Campaign
    This project involved creating a promotional music video designed to support the release and digital marketing of the single "Funfair Night." The visual concept combined motion graphics, layered imagery, atmospheric effects, and dynamic transitions to create an engaging viewing experience that complemented the song's mood and artistic identity. The objective was to increase audience interest, strengthen the artist's online presence, and provide shareable content for music and social media platforms. I was responsible for creative concept development, visual storytelling, video editing, motion effects, content production, and overall creative direction. The final video was created to enhance audience engagement while supporting the artist's promotional campaign across digital channels. Services provided: • Music Promotion Content • Video Editing • Creative Direction • Visual Storytelling • Content Production • Digital Marketing Content https://www.tiktok.com/@musicchanell86/video/7463646842450922759?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 MusicVideo MusicPromotion VideoEditing VisualStorytelling CreativeDirection ContentCreation ContentProduction DigitalMarketing ArtistPromotion SocialMediaContent…
    Music Marketing Video for Single Release Campaign
    This project involved creating a short-form promotional music video for the release of the single "Teenage Heart." The visual concept was designed to capture themes of youth, emotion, memories, and self-expression through engaging imagery, creative motion effects, and dynamic editing. The goal was to create visually compelling content that would resonate with audiences while supporting the artist's music promotion and digital marketing efforts. I was responsible for creative concept development, visual storytelling, video editing, content production, and overall creative direction. The final video was optimized for social media platforms to increase audience engagement, strengthen the artist's online presence, and support the release campaign. Services provided: • Music Promotion Content • Visual Storytelling • Video Editing • Creative Direction • Content Production • Social Media Content Creation https://www.tiktok.com/@musicchanell86/video/7418455495285034245?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 MusicVideo MusicPromotion VideoEditing VisualStorytelling CreativeDirection ContentCreation SocialMediaContent ContentProduction ArtistPromotion DigitalMarketing…