Where creativity meets strategy. I create content, design, and stories that help brands connect, engage, and grow. I am a Creative Content Strategist, Social Media Manager, Content Designer, and Copywriter with experience helping brands build stronger digital presence through engaging content and strategic storytelling. My expertise includes content strategy, social media management, graphic design, Canva design, copywriting, short-form video creation, brand storytelling, and creative content development. I have worked with businesses in the floral, retail, media, entertainment, and event industries, creating content that strengthens brand identity, increases audience engagement, and supports business growth. With a unique combination of creativity, visual aesthetics, communication skills, and business experience, I help transform ideas into meaningful content that connects with audiences and delivers results. I enjoy collaborating with brands, entrepreneurs, artists, and creative businesses looking for thoughtful, visually compelling, and strategically crafted content. Portfolio Website: petalpendesigns.com Showcasing creative content, branding, illustration, floral design, and visual storytelling projects.…

Nur Widar

Where creativity meets strategy. I create content, design, and stories that help brands connect, engage, and grow. I am a Creative Content Strategist, Social Media Manager, Content Designer, and Copywriter with experience helping brands build stronger digital presence through engaging content and strategic storytelling. My expertise includes content strategy, social media management, graphic design, Canva design, copywriting, short-form video creation, brand storytelling, and creative content development. I have worked with businesses in the floral, retail, media, entertainment, and event industries, creating content that strengthens brand identity, increases audience engagement, and supports business growth. With a unique combination of creativity, visual aesthetics, communication skills, and business experience, I help transform ideas into meaningful content that connects with audiences and delivers results. I enjoy collaborating with brands, entrepreneurs, artists, and creative businesses looking for thoughtful, visually compelling, and strategically crafted content. Portfolio Website: petalpendesigns.com Showcasing creative content, branding, illustration, floral design, and visual storytelling projects.…

Next availability:
December 31, 2026

Where creativity meets strategy. I create content, design, and stories that help brands connect, engage, and grow.

I am a Creative Content Strategist, Social Media Manager, Content Designer, and Copywriter with experience helping brands build stronger digital presence through engaging content and strategic storytelling.

My expertise includes content strategy, social media management, graphic design, Canva design, copywriting, short-form video creation, brand storytelling, and creative content development.

I have worked with businesses in the floral, retail, media, entertainment, and event industries, creating content that strengthens brand identity, increases audience engagement, and supports business growth.

With a unique combination of creativity, visual aesthetics, communication skills, and business experience, I help transform ideas into meaningful content that connects with audiences and delivers results.

I enjoy collaborating with brands, entrepreneurs, artists, and creative businesses looking for thoughtful, visually compelling, and strategically crafted content.

Portfolio Website: petalpendesigns.com
Showcasing creative content, branding, illustration, floral design, and visual storytelling projects.

See more

Language

English
Fluent
Indonesian
Fluent

Work Experience

Florist at Buket Express Bali
June 1, 2025 - July 1, 2025
Florist responsible for arranging bouquets and floral designs for events in Bali; coordination with event planning and client needs.
Florist & Manager at I am Bali Florist & Event Planner
February 1, 2025 - June 1, 2025
Florist and event planning manager leading floral design, supplier coordination, and operational oversight for events.
Owner at Shop Baltimora Collection
March 1, 2009 - November 1, 2019
Owner of Baltimora Collection; managed business operations, product curation, and sales from 2009 to 2019.

Education

Bachelor Degree in Literature and Culture at Universitas Sebelas Maret (Sebelas Maret University)
June 1, 1991 - June 1, 1997

Qualifications

Upwork Masterclass
January 1, 2023 - January 9, 2026
Remote Skills Academy
January 1, 2023 - January 9, 2026
Super VA BootCamp
January 1, 2023 - January 9, 2026
Digital Marketing Specialist
January 1, 2023 - January 9, 2026
Copywriting Landing Page Blog/Website Certificate
January 1, 2024 - January 9, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Education, Other
    Media Account Manager Mikerey Music

    As the Media Account Manager for Mikerey Music, I was responsible for overseeing and managing the brand’s social media accounts with a strategic and refined approach. My role focused on ensuring brand consistency, maintaining a premium digital presence, and managing communication between the brand and its audience.

    I handled content coordination and scheduling aligned with music releases and promotional campaigns, supervised visual and messaging consistency, and managed audience engagement through comments and direct messages with professionalism. I also monitored account performance to support visibility growth and campaign effectiveness.

    This role required precision, discretion, and strategic thinking to position Mikerey Music as a credible and polished presence within the music and entertainment industry.

    Creative Music Video Production for Instrumental Artist
    This project involved creating an atmospheric music video designed to translate an instrumental composition into a compelling visual experience. I developed the creative concept, visual direction, editing style, and overall storytelling approach, combining abstract imagery, motion effects, layered visuals, and cinematic pacing to enhance the emotional impact of the music. The goal was to create a visually immersive piece that would strengthen the artist's identity, increase audience engagement, and provide promotional content suitable for digital platforms and social media. Services provided: • Creative Direction • Visual Storytelling • Video Editing • Motion Graphics & Effects • Music Promotion Content • Content Production https://www.tiktok.com/@musicchanell86/video/7496269671742655752?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 VisualStorytelling MusicVideo VideoEditing CreativeDirection ContentCreation ContentProduction MusicPromotion VideoProduction…
    Visual Storytelling Music Video for Instrumental Release
    This project focused on transforming an instrumental composition into a visual storytelling experience that enhances the emotional depth of the music. I developed the creative concept, visual direction, and editing approach to create a cohesive narrative atmosphere through carefully selected imagery, transitions, motion effects, and cinematic pacing. The goal was to translate sound into emotion, allowing viewers to connect with the music through immersive visual interpretation. The final video was designed to support the artist's digital presence, strengthen audience engagement, and provide compelling promotional content suitable for music platforms and social media distribution. Services provided: • Visual Storytelling • Creative Direction • Video Editing • Content Production • Music Promotion Content • Creative Concept Development https://www.tiktok.com/@musicchanell86/video/7497010239615569170?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 VisualStorytelling MusicVideo VideoEditing CreativeDirection ContentCreation ContentProduction MusicPromotion DigitalContent…
    Lyric Visualizer & Music Promotion Video for "My Mirror Lies"
    This project involved creating an emotional lyric visualizer and promotional music video for the song "My Mirror Lies." The visual concept was developed to reflect themes of self-reflection, inner conflict, and personal emotion through layered imagery, symbolic visuals, motion effects, and synchronized lyric presentation. The goal was to create a compelling viewing experience that strengthened the connection between the audience and the music. I was responsible for the creative concept, visual storytelling, lyric integration, editing, motion effects, and overall content production. The final piece was designed to support the artist's digital promotion while enhancing audience engagement across music and social media platforms. Services provided: • Visual Storytelling • Lyric Video Production • Video Editing • Creative Direction • Music Promotion Content • Content Production https://www.tiktok.com/@musicchanell86/video/7420293076796722437?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 LyricVideo MusicVideo VisualStorytelling VideoEditing CreativeDirection ContentCreation MusicPromotion DigitalContent…
    Promotional Music Video Content for Single Release Campaign
    This project involved creating a promotional music video designed to support the release and digital marketing of the single "Funfair Night." The visual concept combined motion graphics, layered imagery, atmospheric effects, and dynamic transitions to create an engaging viewing experience that complemented the song's mood and artistic identity. The objective was to increase audience interest, strengthen the artist's online presence, and provide shareable content for music and social media platforms. I was responsible for creative concept development, visual storytelling, video editing, motion effects, content production, and overall creative direction. The final video was created to enhance audience engagement while supporting the artist's promotional campaign across digital channels. Services provided: • Music Promotion Content • Video Editing • Creative Direction • Visual Storytelling • Content Production • Digital Marketing Content https://www.tiktok.com/@musicchanell86/video/7463646842450922759?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 MusicVideo MusicPromotion VideoEditing VisualStorytelling CreativeDirection ContentCreation ContentProduction DigitalMarketing ArtistPromotion SocialMediaContent…
    Music Marketing Video for Single Release Campaign
    This project involved creating a short-form promotional music video for the release of the single "Teenage Heart." The visual concept was designed to capture themes of youth, emotion, memories, and self-expression through engaging imagery, creative motion effects, and dynamic editing. The goal was to create visually compelling content that would resonate with audiences while supporting the artist's music promotion and digital marketing efforts. I was responsible for creative concept development, visual storytelling, video editing, content production, and overall creative direction. The final video was optimized for social media platforms to increase audience engagement, strengthen the artist's online presence, and support the release campaign. Services provided: • Music Promotion Content • Visual Storytelling • Video Editing • Creative Direction • Content Production • Social Media Content Creation https://www.tiktok.com/@musicchanell86/video/7418455495285034245?is_from_webapp=1&sender_device=pc&web_id=7582027417343329813 MusicVideo MusicPromotion VideoEditing VisualStorytelling CreativeDirection ContentCreation SocialMediaContent ContentProduction ArtistPromotion DigitalMarketing…
    Social media manager for I am Bali Florist shop & event planner

    I manage and elevate the digital presence of I Am Bali, a florist shop and event planner, by creating visually compelling and emotionally engaging content. My role focuses on translating floral artistry and event concepts into cohesive social media storytelling that connects with audiences and strengthens brand identity.

    My responsibilities include content planning, reels and short-form video creation, aesthetic feed curation, caption writing, and daily audience engagement. Through consistent branding and strategic posting, I help increase brand visibility, engagement, and customer trust while highlighting the beauty of flowers and memorable event moments.

    Promotional Video Content for Men's Bouquet Product Campaign
    This project involved creating promotional video content for a men's bouquet product designed by I Am Bali Florist Shop. The objective was to showcase the product in an engaging and visually appealing way while highlighting its unique concept as an alternative gift option for special occasions. Through creative editing, motion effects, visual presentation, and content structuring, the video was designed to capture audience attention and support social media marketing efforts. I was responsible for content planning, visual presentation, video editing, creative direction, and promotional content development. The final content was optimized for social media platforms to increase product visibility, audience engagement, and brand awareness. Services provided: • Social Media Content Creation • Product Promotion Video • Video Editing • Creative Direction • Content Marketing • Visual Content Production SocialMediaContent ProductPromotion VideoEditing ContentCreation ContentMarketing CreativeDirection VisualStorytelling BrandPromotion FloristMarketing DigitalContent…
    Product Marketing Video for Valentine's Floral Gift Collection
    This project involved creating promotional video content for a Valentine's-themed Man Bouquet product designed by I Am Bali Florist Shop. The objective was to present a unique and memorable gift concept by combining floral design, product styling, and engaging visual storytelling. Through creative editing, motion effects, and strategic visual presentation, the video was designed to attract attention, increase audience engagement, and support seasonal marketing campaigns. I was responsible for content planning, creative direction, product presentation, video editing, and promotional content development. The final content was optimized for social media platforms to enhance product visibility and strengthen brand awareness during the Valentine's campaign. Services provided: • Product Promotion Video • Social Media Content Creation • Video Editing • Creative Direction • Content Marketing • Visual Content Production ProductPromotion SocialMediaContent VideoEditing ContentCreation ContentMarketing CreativeDirection VisualStorytelling FloristMarketing BrandPromotion DigitalContent…