Service Crew at Creamier Handmade Ice Cream & Coffee Room

Maintained attention to detail, multitasked in a fast-paced kitchen and front-of-house environment, delivered fast, streamlined and friendly customer service, handled cash transactions, collaborated with teammates, and performed under pressure.

Arranged events and exhibitions with brands, communicated with potential customers, contributed to sales, designed banners and campaigns, ensured deliverables were met on time, liaised with owners and staff, managed TikTok account, planned content for social media, researched and connected with suitable collaborators, and collaborated with higher-ups.

Founder at Self-employed (Clothing Brand)

Allocated budget and organized photoshoots, brainstormed designs, sourced fabrics, and collaborated with suppliers; filmed, edited, and uploaded content; handled sales, monitored SKUs; managed website and social media; networked with businesses, built partnerships; packed, labeled, and delivered parcels; planned content, campaigns, and schedules; researched market trends and audiences; scheduled TikTok lives to sell on TikTok Shop.

Service Crew at Creamier Handcrafted Ice Cream & Coffee Room Pte Ltd

Delivered fast, friendly service and ensured a positive customer experience. Supported kitchen operations, prepared ingredients, and sorted materials. Processed cash transactions and maintained cleanliness. Collaborated with teammates to meet service standards and handled high-pressure peak periods.

Arranged events and exhibitions with collaborating brands; designed posters, banners, stickers and pitch decks. Ensured timely deliverables, engaged with in-store customers to close sales, and supported furniture arrangement and promotional activities. Managed TikTok, Instagram content, and assisted in campaigns; sourced potential KOLs and produced game content for brands.

Service Crew at Creamier Hand Crafted Ice Cream & Coffee Room Pte Ltd

Maintained high standards of customer service with attention to detail;Processed transactions; Sorted and prepared kitchen materials; Raised efficiency by multitasking and collaborating with team members under pressure to deliver a great customer experience.

Founder / Digital Entrepreneur (Clothing Brand) at Self-Employed

Brainstormed designs, sourced fabrics, and coordinated suppliers; Conducted market and trend research; Directed brand shoots; Managed email marketing, social media content, and customer inquiries; Packaged orders and delivered parcels; Built partnerships and campaigns; Planned budgets and schedules.

Retail Marketing Manager (Freelance) at E-Portfolio

Creative direction for digital content, campaigns and photoshoots; Develop online content and marketing strategies across digital platforms; Execute visual merchandising to enhance product presentation and in-store sales; Oversee store operations, ensuring smooth retail performance and customer experience; Supervise inventory management and stock accuracy across retail and records.

Assisted customers with styling advice and in-store sales support; Managed inventory operations including stock counts, labelling and record accuracy; Processed orders and coordinated shipping logistics; Visual merchandising and product display arrangements.

Digital Entrepreneur at Self-Employed

Built and manage independent modest fashion brand, overseeing branding and identity; Conduct trend research to inform product launches and marketing strategies; Design collections, source fabrics and coordinate with suppliers; Handle TikTok Shop and Shopify orders including inventory, fulfilment and logistics; Lead digital marketing across Instagram, TikTok, Meta, Google and Shopify; Maintain brand visual aesthetics across digital content and campaigns; Organize annual Ramadan gatherings for women to build brand community; Plan photoshoot mood boards and direct digital content production.

Ensured positive customer experience; In-store sales and packing of online orders for food delivery riders; Offered fast, streamlined and friendly services; Sense of urgency established through fast-paced environment.