▪ Lead visual direction for niche and cult beauty brands across branding, digital campaigns, and social media. ▪ Developed cohesive brand systems to support premium and curated brand positioning. ▪ Directed creative execution from concept development to final production. ▪ Collaborated remotely with marketing and social media content teams to align visuals with business goals.

Sr. Graphic Designer at House of Papeterie

February 1, 2022 - December 31, 2025

▪ Developed visual executions for wedding stationery across print and digital. ▪ Created and delivered design solutions aligned with event moodboards. ▪ Collaborated remotely with the art director, project manager, and print production teams to maintain quality and punctuality.

Sr. Concept Designer at PT. Kawan Lama Sejahtera

February 1, 2020 - June 30, 2021

▪ Develop a cohesive concept for retail stores. ▪ Designed infographics for various brand products to increase market sales.

Sr. Graphic Designer & Creative Manager at Sociolla

May 1, 2018 - August 31, 2019

▪ Helped the brands with store visual display for opening their first offline retail store in Jakarta, Indonesia. ▪ Managed Jr. designer to do creative executions for digital campaigns of beauty brands in the e-commerce sector. ▪ Coordinated with the brand managers to produce effective visual output for the online marketing & offline retail sector.

Sr. Graphic Designer & Project Manager at Detego Studio

November 3, 2014 - April 30, 2018

Sr. Graphic Designer & Project Manager at Detego Studio

November 3, 2014 - April 30, 2018

• Managed & supervised jr. designers with their design projects to meet clients' goals. • Along with the art director, set a workflow and teamwork style. • Developed an internal social media content & social engagement • Collaborated with the Art Director & team members to develop visual concepts through to final production. • Quality checked at the final artwork.