Brand Strategist and Graphic Designer with 8+ years of experience helping businesses build clear, differentiated brands through strategic thinking and visual identity design. I develop brand positioning, visual systems, communication frameworks, and creative assets that bring complex business goals to life across all touchpoints.

Oana Cuzuc

Brand Strategist and Graphic Designer with 8+ years of experience helping businesses build clear, differentiated brands through strategic thinking and visual identity design. I develop brand positioning, visual systems, communication frameworks, and creative assets that bring complex business goals to life across all touchpoints.

Available to hire

Brand Strategist and Graphic Designer with 8+ years of experience helping businesses build clear, differentiated brands through strategic thinking and visual identity design. I develop brand positioning, visual systems, communication frameworks, and creative assets that bring complex business goals to life across all touchpoints.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent

Work Experience

Graphic Designer at Independent Consultant (Media / Advertising Agency)
January 1, 2023 - January 1, 2025
Designed engaging digital creatives for marketing campaigns across channels such as paid media, social media, and email. Collaborated with marketing/strategy teams on concepts and creative directions aligned with campaign goals. Produced multiple design variations and iterations under tight deadlines while maintaining brand consistency. Ensured outputs followed brand guidelines and maintained a consistent visual standard across formats and platforms.
Graphic Designer / Brand Strategist at Independent Consultant
January 1, 2019 - Present
Delivered brand-consistent visual assets and identity elements for multiple clients, adapting to different industries and tones. Managed end-to-end processes from brief intake to final export-ready files, coordinating iterations and stakeholder feedback. Ensured visual consistency with brand guidelines across digital assets, brand materials, and templates, and supported brand clarity through positioning, value proposition, messaging architecture, and tone of voice when requested.
Independent Brand Strategist & Graphic Designer at Self-employed
September 1, 2018 - Present
Developed brand strategies and visual identities for startups and established businesses. Facilitated brand discovery sessions to identify positioning, target audiences, and competitive advantages. Designed complete visual identity systems, including logos, typography, color palettes, brand assets, and guidelines. Created marketing collateral for digital and print campaigns. Collaborated with business owners, marketers, and agencies to maintain strategic consistency and presented concepts incorporating client feedback.
Advertising Sales Executive at Biz Magazine
February 1, 2018 - September 30, 2018
Managed partnerships with corporate clients, selling integrated advertising and event sponsorship solutions. Coordinated business events from planning to execution and collaborated with editorial, marketing, and event teams. Built long-term client relationships and identified new business opportunities while maintaining performance against sales targets.
Graphic Designer at Opera Comică pentru Copii
January 1, 2018 - January 1, 2019
Created visual materials aligned with the institution’s communication needs and audience (families/children), maintaining consistency across outputs. Managed production timelines and delivered print/digital-ready files according to events.
Sales Executive at Bussines Magazine BIZ
January 1, 2017 - January 1, 2018
Developed client-facing communication and commercial discipline: understanding needs, handling objections, and working to targets. Built strong stakeholder communication skills transferable to creative briefing and feedback alignment. Coordinated event logistics and partner deliverables to ensure smooth execution (timelines, assets, approvals). Ensured marketing/event materials from partners matched agreed specs and timelines, coordinating feedback and final delivery.
Regional Sales Manager at Nobacco
May 1, 2016 - January 31, 2018
Led regional retail teams and monitored performance across multiple locations. Analyzed KPIs and implemented initiatives to improve sales results. Trained and coached employees on customer experience and sales performance, ensuring operational consistency across stores.
B2B Sales & Customer Support Representative at Coca-Cola HBC Romania
August 1, 2013 - May 31, 2016
Managed B2B customer accounts within a regional portfolio, providing sales support while maintaining high customer satisfaction. Resolved client issues and coordinated communication between customers and field sales teams. Achieved monthly sales objectives and sustained long-term customer relationships.
Residential Real Estate Consultant at REMAX
May 1, 2011 - August 31, 2013
Advised clients through residential property transactions, negotiating agreements between buyers and sellers. Managed client relationships and coordinated documentation. Conducted market research to match client needs with available properties and supported the end-to-end purchasing process.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Real Estate & Construction, Consumer Goods