Project Overview

Disinfo Radar, under the Democracy Reporting International umbrella, is dedicated to raising social awareness and resilience against online disinformation. The initiative is structured around three core pillars—Tools, Tactics, and Stories—designed to help identify and counter fake news. Built for the digital public sphere, Disinfo Radar operates like a radar: vigilant, open, and purpose-driven.

Mission
To combat online disinformation by strengthening public awareness and resilience—supporting a safer information environment and a better-informed society.

Brand Strategy
Position the project as a credible, accessible, and action-oriented resource for navigating disinformation. The three-pillar structure (Tools / Tactics / Stories) creates a clear mental model that supports consistency in messaging and makes the initiative easy to understand, use, and trust.

Brand Design
The logotype integrates the “O” as a simplified radar analogy, functioning as a discreet symbol attached to the wordmark while also working as a standalone mark. The symbol’s flexible axis movement echoes the three pillars and reinforces the idea of active monitoring—expressed through a clean, minimal visual language aligned with navigational radar standards.

@DisinfoRadar

Project Overview

Brand strategy and identity system for Engine Capital (Sydney, Australia), a non-bank lender providing mortgage-backed commercial loans to SMEs and property developers. The business operates through mortgage brokers, expanding their lending toolkit when deals are constrained by time pressure, bureaucracy, or rigid servicing rules from traditional lenders.

Mission
To build a distinctive brand presence in a crowded market—one that communicates, instantly, Engine Capital’s core value: multiple pathways to approval and a faster, more flexible lending experience.

Brand Strategy
The positioning translates Engine Capital’s competitive advantages into a clear promise: a fresh, dynamic approach to commercial finance with an emphasis on speed and swift decision-making. It frames the brand as the broker’s advantage when timing, complexity, or traditional lender constraints threaten a deal.

Brand Design
The identity centers on a clean, simple, multidimensional mark that signals optionality, momentum, and progress. It expresses the idea of “powered finance” and “accelerated lending,” supporting a system that feels confident, modern, and built for fast-moving commercial outcomes.

Project Overview

Clay & Bean is an independent coffee shop in Woodford Bridge, London—more than a place to grab coffee. Built by the REFAB team, the space features hand-crafted clay plaster walls, natural materials, and earthy tones, with most elements made on-site. It functions as a local hub for community, creativity, and sustainability, where specialty origin coffee meets design rooted in nature. The name captures its essence: clay for craft and materiality, bean for coffee.

Brand Positioning
Pause. Enjoy. Belong.
Clay & Bean invites people to slow down, enjoy great coffee, and feel part of something local—welcoming everyone from cyclists and commuters to gym-goers and dog walkers. It celebrates simple pleasures, genuine connection, and respect for the environment.

Mission
To develop a brand identity that communicates Clay & Bean’s core values—authenticity, sustainability, craft, and community—while staying minimal, memorable, and built to last. The logotype needed to avoid trendy or overly expressive styling, opting instead for a restrained, timeless approach that matches the space’s handcrafted character.

Results
I created a clean identity system centered on a versatile logo and supported by an earthy secondary palette inspired by clay and coffee tones. The visual language draws directly from the brand’s materiality and purpose, translating “crafted and natural” into a simple, recognizable system. Built for consistency across touchpoints, the identity scales seamlessly from signage and packaging to digital applications—reinforcing Clay & Bean as an independent, community-led space at the intersection of specialty coffee and nature-rooted design.

Project Overview

NorthMed is an influential hub in the Arab world for Digital Health and MedTech, bringing together top professionals from medicine and technology. Through the NorthMed Innovation Center, it hosts events, courses, and meetings focused on innovation in digital healthcare. The challenge: they only had a logo as a visual asset and wanted to keep it while building a complete brand identity around it—usable across both print and digital.

Mission

To develop an integrated visual identity built on the existing logo, strengthening NorthMed’s credibility and reflecting its role as a connector between technology and medicine. The design direction: clean, modern, and tech-forward, aligned with the innovation-driven nature of the field.

Results

I reinterpreted the logo and turned it into the foundation of a coherent, scalable identity system: 12 custom icons and a flexible framework for sublogos, tailored to different areas of the ecosystem. The visual language integrates medical and tech references, using logo elements as recurring accents and applying the color palette consistently for cohesion. The identity also extended into physical spaces through wall graphics built from logo elements and iconography. The result: a bold, future-forward, professional, and adaptable identity that supports NorthMed’s positioning at the intersection of medicine and technology.

Project Overview
Democracy Reporting International – Rebranding (Berlin):

Democracy Reporting International (DRI) is an independent, impartial, non-profit organization registered in Berlin, dedicated to promoting democracy worldwide. The organization currently operates in 36 countries.

Mission
To create a symbol that preserves DRI’s core values while increasing visibility and enabling a consistent, professional presence across all touchpoints.

Brand Strategy
The rebrand was driven by DRI’s growth and the need for sharper focus, universality, and cohesion. The identity bridges past and present objectives, clearly communicating credibility, global reach, and institutional strength across platforms and environments.

Brand Design
The visual identity evolves from the original abbreviation concept, refined to reflect DRI’s worldwide scope and its headquarters in Berlin. A solid, precise symbol builds trust and recognition, while the brown-to-orange transition conveys optimism and determination. Built as a dynamic system, the symbol doubles as a flexible visual container for varied applications. The contrast between the symbol and logotype adds visual tension and reinforces DRI’s renewed communication approach.

Project Overview

access://democracy is an initiative dedicated to monitoring online discourse during EU elections, assessing how social media platforms comply with their Digital Services Act obligations. Built on two core pillars—discourse monitoring and evidence generation—the project promotes transparency and accountability in the digital public sphere. Addressing electorates, civil society, and platforms, it positions itself as a key force for trustworthy elections in the digital age.

Mission
To strengthen election integrity by building a transparent, non-negotiable, and straightforward system that makes online events more accountable and safer. By leveraging technology—especially coding—the initiative supports the protection of democratic processes through measurable, evidence-based oversight.

Brand Strategy
The brand embodies trust, expertise, and collaboration, expressed through an informative, authoritative, and transparent communication tone. It is designed to signal legitimacy and clarity, reinforcing the project’s role as an independent actor focused on public accountability.

Brand Design
The visual identity is clean and impactful, symbolizing precision and trust. A strong purple was chosen to communicate independence and innovation, emphasizing access://democracy’s commitment to safeguarding democracy in the digital era.