Brat vs. Demure composers
ocantrell00
Published
This carousel was posted on Instagram during “brat summer” (summer 2024). This post combined the brat summer and “very demure very mindful” trends into one post, stating whether a composer was brat or demure. This is a great application of a trend for an organization that makes sense for them. While not inherently sales-forward, this post highlights composers featured in the Houston Symphony’s 2024–25 Season, which may also pique the interest of users. This carousel was posted on both Instagram and TikTok and as of October 2024 had over 85,000 views. The engagement on this post far surpassed the account averages on TikTok and Instagram as people took to the comments to agree, disagree, or add in other composers they think should have been included.