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I am a Senior Digital Performance & Growth Marketing Manager with 8+ years’ experience driving paid media efficiency, scaling acquisition strategy and improving ROAS for eCommerce, B2B and property brands. I have a strong technical foundation across HTML/CSS/JavaScript, GA4, Google Search Console, Power BI and SQL, and hands-on expertise managing multi-channel PPC, CRO, CRM automation and website conversion optimisation. I excel at turning data into commercial strategy, leading digital roadmaps, and collaborating with senior stakeholders to accelerate growth. I consistently deliver measurable improvements in traffic quality, cost efficiency, lead volume and customer lifecycle performance.…I am a Senior Digital Performance & Growth Marketing Manager with 8+ years’ experience driving paid media efficiency, scaling acquisition strategy and improving ROAS for eCommerce, B2B and property brands. I have a strong technical foundation across HTML/CSS/JavaScript, GA4, Google Search Console, Power BI and SQL, and hands-on expertise managing multi-channel PPC, CRO, CRM automation and website conversion optimisation. I excel at turning data into commercial strategy, leading digital roadmaps, and collaborating with senior stakeholders to accelerate growth. I consistently deliver measurable improvements in traffic quality, cost efficiency, lead volume and customer lifecycle performance.

Omari Carr-Miller

Web Developer, Web Designer, Brand Designer, +3

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I am a Senior Digital Performance & Growth Marketing Manager with 8+ years’ experience driving paid media efficiency, scaling acquisition strategy and improving ROAS for eCommerce, B2B and property brands. I have a strong technical foundation across HTML/CSS/JavaScript, GA4, Google Search Console, Power BI and SQL, and hands-on expertise managing multi-channel PPC, CRO, CRM automation and website conversion optimisation. I excel at turning data into commercial strategy, leading digital roadmaps, and collaborating with senior stakeholders to accelerate growth. I consistently deliver measurable improvements in traffic quality, cost efficiency, lead volume and customer lifecycle performance.…I am a Senior Digital Performance & Growth Marketing Manager with 8+ years’ experience driving paid media efficiency, scaling acquisition strategy and improving ROAS for eCommerce, B2B and property brands. I have a strong technical foundation across HTML/CSS/JavaScript, GA4, Google Search Console, Power BI and SQL, and hands-on expertise managing multi-channel PPC, CRO, CRM automation and website conversion optimisation. I excel at turning data into commercial strategy, leading digital roadmaps, and collaborating with senior stakeholders to accelerate growth. I consistently deliver measurable improvements in traffic quality, cost efficiency, lead volume and customer lifecycle performance.

Available to hire

I am a Senior Digital Performance & Growth Marketing Manager with 8+ years’ experience driving paid media efficiency, scaling acquisition strategy and improving ROAS for eCommerce, B2B and property brands. I have a strong technical foundation across HTML/CSS/JavaScript, GA4, Google Search Console, Power BI and SQL, and hands-on expertise managing multi-channel PPC, CRO, CRM automation and website conversion optimisation.

I excel at turning data into commercial strategy, leading digital roadmaps, and collaborating with senior stakeholders to accelerate growth. I consistently deliver measurable improvements in traffic quality, cost efficiency, lead volume and customer lifecycle performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Performance Manager at Chin International

February 1, 2024 - November 21, 2025

Combining hands-on web development with optimised paid advertising and CRM management. Manage multi-channel PPC campaigns across Google Ads and Microsoft Ads with monthly budgets of £3,000 to £12,000; optimise CPA and ROAS through bid strategy adjustments, audience segmentation and daily performance reviews; use GA4 and landing-page testing to improve funnel conversion rates; implement SEO improvements using Google Search Console insights and on-page optimisation; deliver CRO through UX enhancements, site speed improvements and variant testing; build automated HubSpot workflows to segment leads and improve email/SMS performance; develop Power BI dashboards for performance reporting to Executive leadership.

Digital Marketing Manager at Phoenix Developments Ltd.

January 31, 2024 - January 31, 2024

Built company website and implemented CRM automation to enhance email marketing campaigns while optimising paid advertising strategies in line with property launches and sales targets. Managed and optimised Google Ads campaigns to generate qualified leads for new developments. Developed bespoke CRM workflows for email/SMS nurture and customer segmentation. Produced monthly Power BI dashboards for senior stakeholders, highlighting growth opportunities.

Ecommerce Marketing Manager at Girls Night Out London

August 31, 2020 - August 31, 2020

Led the end-to-end marketing and creative direction for the launch of the Girls Night Out London eCommerce brand, overseeing website build, branding and digital strategy. Built and managed the Shopify website, optimising product pages, site structure and conversion funnels. Executed multi-channel paid advertising campaigns across Google Ads, Microsoft Ads and Meta Ads, including campaign setup, audience targeting, A/B testing and ongoing optimisation. Implemented SEO, improved organic visibility and product listings, and managed email and SMS marketing with automated customer journeys and seasonal promotions to increase repeat purchases and customer lifetime value.

Practice Success Manager at Sage Ltd UK

August 31, 2023 - August 31, 2023

Managed a £420,000 portfolio; exceeded revenue target by 107%. Leveraged Salesforce and Power BI to analyse client data, identify growth opportunities and reduce churn. Presented SaaS solutions to C-level stakeholders and led data-driven initiatives. Collaborated with Product Development teams using analytics to enhance user experience (UX).

Business Development Manager at B2W Group

December 31, 2022 - December 31, 2022

Generated £300k of revenue from B2B partnerships with organisations such as WHSmith’s and Co-op. Led a 14-member team; managed pipelines via Salesforce to forecast and close opportunities.

Account Executive at Indeed UK

December 31, 2019 - December 31, 2019

Managed PPC advertising accounts for large franchise clients (e.g., Papa John’s, Starbucks), advising on budget allocation, bidding strategy and job visibility optimisation on the Indeed platform. Analysed campaign performance data to improve cost-per-apply (CPA), applicant quality and ROI. Presented ongoing performance reviews and insights to franchise owners, ensuring advertising spend was fully optimised and aligned with recruitment goals.