Available to hire
Hi, I’m Pauline Gabrielle Roxas, a freelance fashion designer and stylist based in Parañaque, Philippines. I specialize in fashion design and merchandising, brand storytelling, and production for editorial shoots, bridal and RTW lines. I love collaborating with brands and teams to translate concepts into visually compelling results, from on‑set styling to marketing materials.
I’m a proactive, collaborative professional who can manage creative workflows from concept to completion, including content creation, social media campaigns, on‑set coordination, and production documentation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Fashion Executive at Apogee de Taj
April 15, 2025 - July 17, 2025Shaped brand messaging and tone across communications, production documentation, and marketing materials. Transformed detailed design specs into clear, actionable tech packs and guides. Crafted persuasive content for internal and client-facing materials to align creative vision with execution. Contributed to brand storytelling and copy for bridal and RTW collections, reinforcing brand identity. Headed administration alongside Founder and Brand Manager, handling clients and production as well as social media.
Events Intern at AGC Powerholdings Corp.
December 31, 2023 - July 17, 2025Developed concise, compelling copy for event concepts, and sourced materials for the team. Crafted clear event proposals, reinforcing brand tone for Vogue, MEGA, Lifestyle Asia, and more. Assisted with ingress–egress coordination, producing succinct operational guides and on-site communication materials. Supported cross-team coordination with polished internal communication and logistics documentation.
Freelance Digital Content Creator / PR / Marketing at @odilepauline
January 1, 2021 - PresentDeveloped fashion, beauty, and lifestyle content, focusing on designing and/or styling clothing into various niche aesthetics. Cultivated a combined following of over 140K across Instagram and TikTok through targeted and visually compelling content. Executed consistent branding strategies, leveraging user-generated content (UGC) and securing PR sponsorships and partnerships to enhance brand visibility. Demonstrated proficiency in creating and utilizing PR kits, understanding both brand and creator perspectives to foster effective collaborations. Authored styling write-ups and maintained a Substack blog with over 600 subscribers, showcasing expertise in fashion trends, lifestyle commentary and audience engagement.
Fashion Designer at Odile Atelier
January 1, 2021 - PresentFashion Executive at Apogee Detaj
April 15, 2025 - August 26, 2025Shaped brand messaging and tone across communications, production documentation, and marketing materials. Transformed detailed design specs into clear, actionable tech packs and guides. Crafted persuasive content for internal and client-facing materials to align creative vision with execution. Contributed to brand storytelling and copy for bridal and ready-to-wear collections, reinforcing brand identity. Managed administration alongside Founder and Brand Manager, handling clients, production, and social media.
Production and Event Assistance at Benilde Sinulid
March 31, 2024 - August 26, 2025Assisted with concept-to-copy translation and creativity by turning visual shoot concepts into compelling copy and media for social media platforms. Led batch 2024’s social media team, tailoring content and voice to match branding set by the Brand Team. Managed content calendars and wrote campaigns with intent and strong calls to action for Hampton Court Ballet performances. Assisted on performance shoots and contributed copy for promotional materials.
Events Intern at AGC Powerholdings Corp.
December 31, 2023 - August 26, 2025Developed concise, compelling copy for event concepts and sourced materials for the team. Crafted clear event proposals reinforcing brand tone for Vogue, MEGA, Lifestyle Asia, and others. Assisted with ingress-egress coordination, producing succinct operational guides and on-site communication materials. Supported cross-team coordination with polished internal communication and logistics documentation.
Freelance Digital Content Creator / PR / Marketing
January 1, 2021 - PresentDeveloped fashion, beauty, and lifestyle content focused on designing and styling clothing in various niche aesthetics. Cultivated a combined following of over 140K across Instagram and TikTok through targeted and visually compelling content. Executed consistent branding strategies leveraging user-generated content, and secured PR sponsorships and partnerships to enhance brand visibility. Authored styling write-ups and maintained a Substack blog with over 600 subscribers showcasing expertise in fashion trends, lifestyle commentary, and audience engagement.
On-Call Stylist at Gee Jocson Studios
January 1, 2021 - PresentAssistant with logistics, set-up, and styling for commercials, ads, and editorial photoshoots for brands like Mega Magazine.
Copy Writer Intern & Creative Production Assistant at MGLI (Vogue and Allure Philippines)
September 1, 2025 - January 1, 2026Wrote Vogue partnership articles under Suki Salvador; assisted in production; crafted content for bridal and RTW campaigns; strengthened brand visibility.
Fashion Executive at Apogée de Taj
August 1, 2024 - April 1, 2025Shaped brand messaging and tone across communications, production documentation, and marketing materials; converted design specs into tech packs; supported bridal and RTW lines.
President at MODA – Mark of Designers Alliance, De La Salle-College of Saint Benilde
October 1, 2021 - December 31, 2022Led the student design organization; oversaw events, partnerships, and branding activities; coordinated media and communications.
Cast Member at Benilde Woodrose School for Girls - Black Box Theatre
January 1, 2017 - PresentCast member for theatre productions since 2017; contributed to performances and stagecraft.
Secretary at Benilde Woodrose School for Girls - Black Box Theatre
January 1, 2018 - December 31, 2018Secretary in 2018; assisted in production logistics and coordination.
Creative & Marketing Team at The Wonderful Wizard of Oz
January 1, 2019 - PresentJoined the creatives and marketing team to develop promotional concepts and materials for pre-COVID production.
Education
AB in Fashion Design and Merchandising at College of Saint Benilde
January 1, 2020 - March 23, 2024Grade School to Senior High School at PAREF Woodrose School for Girls
January 1, 2008 - December 31, 2020AB in Fashion Design and Merchandising; Cum Laude at College of Saint Benilde SDA
January 1, 2017 - March 23, 2024AB in Fashion Design and Merchandising, cum laude at College of Saint Benilde, SoFA (School of Fashion Design and Arts)
January 11, 2030 - March 23, 2024Qualifications
Benilde Associated Award - Cum Laude Graduation
January 1, 2024 - August 26, 2025Dean's List Recognitions (College of Saint Benilde; Fashion AB) SY 2021-2023
January 1, 2021 - December 31, 2023Top 20 BenFarRales Design Competition Exhibitor 2021-2022
January 1, 2021 - December 31, 2022Top 5 MillenX Sinulid Winner 2021-2022
January 1, 2021 - December 31, 2022Sinulid Graduating Participant in Sinulid: Beyond Boundaries 2023-2024
January 26, 2024 - August 26, 2025Dean's List
January 1, 2021 - March 15, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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