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I am a passionate fashion designer and marketing professional with extensive experience in creative design, brand messaging, and digital content creation. Graduating cum laude with an AB in Fashion Design and Merchandising, I have honed my skills in transforming design specs into actionable outcomes and aligning creative vision with execution in both fashion and marketing domains. My work spans from styling and technical production to brand storytelling and social media leadership. Beyond design, I have led teams for events and social media campaigns, created compelling marketing content, and managed communications to effectively engage diverse audiences. I enjoy blending creativity with analytical problem-solving to drive brand visibility and build community engagement. With a proven track record in education, leadership, and freelance digital content creation, I continue to develop impactful and innovative solutions in fashion, marketing, and digital media.…I am a passionate fashion designer and marketing professional with extensive experience in creative design, brand messaging, and digital content creation. Graduating cum laude with an AB in Fashion Design and Merchandising, I have honed my skills in transforming design specs into actionable outcomes and aligning creative vision with execution in both fashion and marketing domains. My work spans from styling and technical production to brand storytelling and social media leadership. Beyond design, I have led teams for events and social media campaigns, created compelling marketing content, and managed communications to effectively engage diverse audiences. I enjoy blending creativity with analytical problem-solving to drive brand visibility and build community engagement. With a proven track record in education, leadership, and freelance digital content creation, I continue to develop impactful and innovative solutions in fashion, marketing, and digital media.

Pauline Gabrielle Roxas

Designer, Content Creator, Social Media Freelancer, +3

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I am a passionate fashion designer and marketing professional with extensive experience in creative design, brand messaging, and digital content creation. Graduating cum laude with an AB in Fashion Design and Merchandising, I have honed my skills in transforming design specs into actionable outcomes and aligning creative vision with execution in both fashion and marketing domains. My work spans from styling and technical production to brand storytelling and social media leadership. Beyond design, I have led teams for events and social media campaigns, created compelling marketing content, and managed communications to effectively engage diverse audiences. I enjoy blending creativity with analytical problem-solving to drive brand visibility and build community engagement. With a proven track record in education, leadership, and freelance digital content creation, I continue to develop impactful and innovative solutions in fashion, marketing, and digital media.…I am a passionate fashion designer and marketing professional with extensive experience in creative design, brand messaging, and digital content creation. Graduating cum laude with an AB in Fashion Design and Merchandising, I have honed my skills in transforming design specs into actionable outcomes and aligning creative vision with execution in both fashion and marketing domains. My work spans from styling and technical production to brand storytelling and social media leadership. Beyond design, I have led teams for events and social media campaigns, created compelling marketing content, and managed communications to effectively engage diverse audiences. I enjoy blending creativity with analytical problem-solving to drive brand visibility and build community engagement. With a proven track record in education, leadership, and freelance digital content creation, I continue to develop impactful and innovative solutions in fashion, marketing, and digital media.

Available to hire

I am a passionate fashion designer and marketing professional with extensive experience in creative design, brand messaging, and digital content creation. Graduating cum laude with an AB in Fashion Design and Merchandising, I have honed my skills in transforming design specs into actionable outcomes and aligning creative vision with execution in both fashion and marketing domains. My work spans from styling and technical production to brand storytelling and social media leadership.

Beyond design, I have led teams for events and social media campaigns, created compelling marketing content, and managed communications to effectively engage diverse audiences. I enjoy blending creativity with analytical problem-solving to drive brand visibility and build community engagement. With a proven track record in education, leadership, and freelance digital content creation, I continue to develop impactful and innovative solutions in fashion, marketing, and digital media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Technical Illustration

Intermediate

Adobe XD

Beginner

Work Experience

Fashion Executive at Apogee de Taj

April 15, 2025 - July 17, 2025

Shaped brand messaging and tone across communications, production documentation, and marketing materials. Transformed detailed design specs into clear, actionable tech packs and guides. Crafted persuasive content for internal and client-facing materials to align creative vision with execution. Contributed to brand storytelling and copy for bridal and RTW collections, reinforcing brand identity. Headed administration alongside Founder and Brand Manager, handling clients and production as well as social media.

Events Intern at AGC Powerholdings Corp.

December 31, 2023 - July 17, 2025

Developed concise, compelling copy for event concepts, and sourced materials for the team. Crafted clear event proposals, reinforcing brand tone for Vogue, MEGA, Lifestyle Asia, and more. Assisted with ingress–egress coordination, producing succinct operational guides and on-site communication materials. Supported cross-team coordination with polished internal communication and logistics documentation.

Freelance Digital Content Creator / PR / Marketing at @odilepauline

January 1, 2021 - Present

Developed fashion, beauty, and lifestyle content, focusing on designing and/or styling clothing into various niche aesthetics. Cultivated a combined following of over 140K across Instagram and TikTok through targeted and visually compelling content. Executed consistent branding strategies, leveraging user-generated content (UGC) and securing PR sponsorships and partnerships to enhance brand visibility. Demonstrated proficiency in creating and utilizing PR kits, understanding both brand and creator perspectives to foster effective collaborations. Authored styling write-ups and maintained a Substack blog with over 600 subscribers, showcasing expertise in fashion trends, lifestyle commentary and audience engagement.

Fashion Designer at Odile Atelier

January 1, 2021 - Present

Fashion Executive at Apogee Detaj

April 15, 2025 - August 26, 2025

Shaped brand messaging and tone across communications, production documentation, and marketing materials. Transformed detailed design specs into clear, actionable tech packs and guides. Crafted persuasive content for internal and client-facing materials to align creative vision with execution. Contributed to brand storytelling and copy for bridal and ready-to-wear collections, reinforcing brand identity. Managed administration alongside Founder and Brand Manager, handling clients, production, and social media.

Production and Event Assistance at Benilde Sinulid

March 31, 2024 - August 26, 2025

Assisted with concept-to-copy translation and creativity by turning visual shoot concepts into compelling copy and media for social media platforms. Led batch 2024’s social media team, tailoring content and voice to match branding set by the Brand Team. Managed content calendars and wrote campaigns with intent and strong calls to action for Hampton Court Ballet performances. Assisted on performance shoots and contributed copy for promotional materials.

Events Intern at AGC Powerholdings Corp.

December 31, 2023 - August 26, 2025

Developed concise, compelling copy for event concepts and sourced materials for the team. Crafted clear event proposals reinforcing brand tone for Vogue, MEGA, Lifestyle Asia, and others. Assisted with ingress-egress coordination, producing succinct operational guides and on-site communication materials. Supported cross-team coordination with polished internal communication and logistics documentation.

Freelance Digital Content Creator / PR / Marketing

January 1, 2021 - Present

Developed fashion, beauty, and lifestyle content focused on designing and styling clothing in various niche aesthetics. Cultivated a combined following of over 140K across Instagram and TikTok through targeted and visually compelling content. Executed consistent branding strategies leveraging user-generated content, and secured PR sponsorships and partnerships to enhance brand visibility. Authored styling write-ups and maintained a Substack blog with over 600 subscribers showcasing expertise in fashion trends, lifestyle commentary, and audience engagement.