Liv Habermel

The River Thames Scheme is a UK government and local council partnership project for the largest flood alleviation, active travel and biodiversity scheme in the country. During this 2-year contract, I acted as the external digital communications lead, preparing stakeholders for public consultation. From research, strategy, and planning to producing, delivery, and reporting, I developed the scheme’s digital communications and social media to increase public awareness and reduce misinformation. Driven by my passion for nature and environmentalism, I defined the scheme's content direction, messaging, and platform strategy, taking it from non-existent to engaging and educational, focusing on indirect promotional tactics. Duties: • Took ownership of existing social media channels (Facebook and X/Twitter) and expanded platform presence (Instagram, LinkedIn, YouTube, Nextdoor) to support wider audience reach and engagement • Developed and implemented communications and content strategies aligned with project goals, audience needs, and public engagement objectives • Defined target audiences and adapted messaging accordingly • Conducted competitor and sector analysis to inform content direction, messaging, and platform strategy • Translated complex environmental and infrastructure information into clear, accessible, audience-focused content • Structured content to support awareness, engagement, and behavioural outcomes • Produced visual content using Canva and Adobe Illustrator, ensuring consistency in messaging, visual communication, and accessibility across platforms • Applied graphic design principles to structure and present information clearly, improving readability, accessibility, and audience engagement across content • Ensured clarity, readability, and accessibility across all communications • Analysed content performance and audience engagement to identify trends and refine content strategy over time • Planned and delivered integrated organic and paid campaigns aligned with engagement and awareness objectives • Conceptualised, designed, and delivered a place-based campaign (walking trails map) to increase local engagement and awareness of the scheme • Designed and structured email templates to support consistent, clear communication with stakeholders • Supported communications for Non-Statutory and Statutory Consultations, contributing to public-facing information and engagement for a Development Consent Order process

Part of the Government Kickstart Scheme, this temporary 6-month contract at St Mary's University gave me valuable digital marketing and communications experience and the opportunity to add real value in a higher education environment. Duties: • Developed and launched a successful TikTok account (@stmarysuniversity) and helped grow their follower community by almost 500% in just 4 months • Planned and executed targeted content strategies to engage prospective students, aligning content with audience interests and recruitment goals • Developed a structured content and communications plan, including messaging direction, content themes, and publishing schedules • Captured and developed real-time content at key events to support campaigns and showcase university experience • Produced short-form video content aligned with platform trends and audience behaviour to drive engagement and growth • Wrote clear, engaging, and audience-focused copy tailored to platform and content objectives • Collaborated with internal teams to align content with wider marketing and recruitment objectives • Managed community engagement, responding to audience interactions to strengthen brand presence and trust • Used platform insights, trends, and audience behaviour to optimise content reach and engagement • Reported on content performance, translating platform analytics into actionable insights for improvement • Analysed competitor and sector content to identify trends, opportunities, and areas for differentiation • Monitored trends to inform content strategy and creative approach • Created location-based content to strengthen brand storytelling and appeal to prospective students • Created a calendar of global, national and local key dates and awareness days to support inclusive and relevant messaging

Graphic Designer for one of the UK leaders in the sports apparel and Triathlon market, creating print and digital content to use on the website and social media accounts. Duties: • Created digital content aligned with marketing objectives, supporting campaigns and seasonal promotions • Designed and built email campaigns using A/B testing to optimise messaging, engagement, and conversion • Created still and animated digital content for social media and web, regularly updating homepage assets to support campaigns and promotions • Collaborated on print advertising campaigns in T3 magazine, aligning creative output with marketing objectives • Built new website landing pages that adapted across all devices using Shogun page builder • Monitored industry trends, technologies, and strategies to inform content, design, and campaign approaches • Worked under an Agile management style - Contributing to daily Sprint meetings and end of week Scrums • Worked together with other departments, including customer service, marketing, product design and copywriters