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Hi, I’m Leighann Blackwood, a passionate digital storyteller and licensed social worker pivoting into brand and community strategy. I specialize in building digital communities through engaging content, platform fluency, and thoughtful audience connections. With 10M+ video views and a 15% average engagement rate across TikTok, Instagram, Threads, and YouTube, I’ve grown audiences to over 24K across platforms. I bring experience in short-form video, grassroots campaigns, influencer partnerships, and social-first storytelling, with a commitment to empathy, creativity, and cultural fluency for mission-driven brands.…Hi, I’m Leighann Blackwood, a passionate digital storyteller and licensed social worker pivoting into brand and community strategy. I specialize in building digital communities through engaging content, platform fluency, and thoughtful audience connections. With 10M+ video views and a 15% average engagement rate across TikTok, Instagram, Threads, and YouTube, I’ve grown audiences to over 24K across platforms. I bring experience in short-form video, grassroots campaigns, influencer partnerships, and social-first storytelling, with a commitment to empathy, creativity, and cultural fluency for mission-driven brands.

Leighann Blackwood

Creative Director, Content Creator, Social Media Manager, +2

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Hi, I’m Leighann Blackwood, a passionate digital storyteller and licensed social worker pivoting into brand and community strategy. I specialize in building digital communities through engaging content, platform fluency, and thoughtful audience connections. With 10M+ video views and a 15% average engagement rate across TikTok, Instagram, Threads, and YouTube, I’ve grown audiences to over 24K across platforms. I bring experience in short-form video, grassroots campaigns, influencer partnerships, and social-first storytelling, with a commitment to empathy, creativity, and cultural fluency for mission-driven brands.…Hi, I’m Leighann Blackwood, a passionate digital storyteller and licensed social worker pivoting into brand and community strategy. I specialize in building digital communities through engaging content, platform fluency, and thoughtful audience connections. With 10M+ video views and a 15% average engagement rate across TikTok, Instagram, Threads, and YouTube, I’ve grown audiences to over 24K across platforms. I bring experience in short-form video, grassroots campaigns, influencer partnerships, and social-first storytelling, with a commitment to empathy, creativity, and cultural fluency for mission-driven brands.

Available to hire

Hi, I’m Leighann Blackwood, a passionate digital storyteller and licensed social worker pivoting into brand and community strategy. I specialize in building digital communities through engaging content, platform fluency, and thoughtful audience connections.

With 10M+ video views and a 15% average engagement rate across TikTok, Instagram, Threads, and YouTube, I’ve grown audiences to over 24K across platforms. I bring experience in short-form video, grassroots campaigns, influencer partnerships, and social-first storytelling, with a commitment to empathy, creativity, and cultural fluency for mission-driven brands.

Skills

Experience Level

Expert

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Intermediate

Language

English

Fluent

Work Experience

Lead Content Creator at Leighann LLC

August 1, 2024 - Present

Led content creation strategy across digital platforms for a self-employed brand; leveraged photo, graphic design, and short- and long-form video content to engage target audiences. Built a lifestyle brand focused on joy, representation, and storytelling across TikTok, Instagram, Threads, and YouTube; developed platform fluency and thoughtful audience connections.

School Social Worker at Atlanta Public Schools

August 1, 2020 - Present

Provided whole-child support with an average of 100+ staff collaborators to support 2100+ students; conducted mental health assessments, truancy interventions, and referrals to community resources; maintained data in Infinite Campus; delivered crisis counseling and coordinated with external resources; provided staff training and supported families with financial, housing, food, and child care needs.

Social Media Lead at Grassroots Publishing Project

September 1, 2020 - August 31, 2021

Led community engagement across Instagram and Facebook for a grassroots publishing project; grew a dedicated audience organically, resulting in over $10,000 raised via Kickstarter; developed creative assets, wrote campaign copy, and coordinated cross-platform content rollouts; collaborated with brands including Lane Bryant, Shutterfly, and Universal Standard.

Child Advocate / Children's Program Coordinator at Gateway Domestic Violence Center

August 1, 2019 - July 31, 2020

Maintained working relationships with over 50 children and their caregivers in shelter and outreach programs; documented case notes; supervised graduate interns and volunteers; provided program coordination for child-focused activities and referrals.

School Social Work Intern at Clarke County School District

August 1, 2018 - May 31, 2019

Maintained a caseload of 20-25 students across elementary, middle, and high school; conducted home visits for students with attendance and behavioral issues; referred to school-based services and community resources; led groups on social skills and emotional learning.

Human Resources / Finance Associate at West Coast Children's Clinic

January 1, 2015 - July 31, 2017

Tracked employee data and onboarding; built dashboards to streamline workflows; supported HR operations and documentation management; assisted with background checks and licensing processes.

Grant Writer at REDEFINED ATLANTA

August 1, 2023 - July 31, 2024

Wrote grants for Family and Community Engagement programming; secured a $10,000 grant for the 2023-2024 school year.