I’m a strategic and impact-driven Senior Product Designer with over 7 years of experience specializing in fintech, sports betting, and complex digital products. I take full ownership of the design process — from understanding product strategy and stakeholder goals to delivering data-informed user experiences. I enjoy collaborating closely with cross-functional teams to ensure that every detail aligns with the bigger picture. I’m known for my ego-free mindset and my ability to turn complex ideas into clear and intuitive solutions that users love. My approach blends curiosity, clarity, and collaboration to build exceptional products that balance user needs with business goals.…

Oliko Koma

I’m a strategic and impact-driven Senior Product Designer with over 7 years of experience specializing in fintech, sports betting, and complex digital products. I take full ownership of the design process — from understanding product strategy and stakeholder goals to delivering data-informed user experiences. I enjoy collaborating closely with cross-functional teams to ensure that every detail aligns with the bigger picture. I’m known for my ego-free mindset and my ability to turn complex ideas into clear and intuitive solutions that users love. My approach blends curiosity, clarity, and collaboration to build exceptional products that balance user needs with business goals.…

Available to hire

I’m a strategic and impact-driven Senior Product Designer with over 7 years of experience specializing in fintech, sports betting, and complex digital products. I take full ownership of the design process — from understanding product strategy and stakeholder goals to delivering data-informed user experiences. I enjoy collaborating closely with cross-functional teams to ensure that every detail aligns with the bigger picture.

I’m known for my ego-free mindset and my ability to turn complex ideas into clear and intuitive solutions that users love. My approach blends curiosity, clarity, and collaboration to build exceptional products that balance user needs with business goals.

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Skills

Experience Level

Adobe XD
Expert
Figma
Expert
Product Design
Expert
UI
Expert

Language

English
Advanced
Russian
Fluent

Work Experience

Senior Product Designer at Adjarabet.com - Flutter Entertainment
March 1, 2024 - Present
Led UX/UI redesign across the company's sports news and sportsbook products, focusing on usability, engagement, and business alignment. Redesigned the sports news platform interface to improve navigation and content discoverability. Optimized registration flow, reducing completion time by 80%, and sustained growth in user sign-ups. Implemented engagement strategies based on behavioral data resulting in higher retention. Designed and shipped new betting features aligned with user needs and business KPIs. Collaborated cross-functionally to ensure successful delivery and advocated for user-centric improvements enhancing engagement and conversion rates.
Freelancer Senior Product Designer at Proxify
February 28, 2024 - July 29, 2025
Collaborated with early-stage startups on contract-based projects, leading end-to-end design processes including discovery, wireframing, high-fidelity UI, and handoff. Conducted user research, usability testing, and iterative improvements to increase product-market fit. Designed and optimized digital experiences for fintech, SaaS, and industrial automation startups. Assisted startups in scaling UX maturity and design systems from MVP to growth stage.
Senior Product Designer at Emma App
June 30, 2023 - July 29, 2025
Contributed to conversion and retention optimization for a fast-growing fintech app. Redesigned paywall flow, increasing subscription conversion rates from 13% to 16%. Implemented iterative design improvements informed by A/B testing and user feedback. Collaborated with Growth team to enhance retention strategies impacting recurring revenue. Advocated data-driven experimentation balancing monetization with user trust.
Senior Product Designer at Bank Of Georgia
December 31, 2022 - July 29, 2025
Worked in digital transformation initiatives across product teams including loyalty platform and API & Open Banking. Led UX/UI design for revamped loyalty program enhancing user engagement through gamified rewards. Designed personalized offers and transaction-based rewards for mobile and web. Designed end-to-end UX flows for API products, created and maintained API Marketplace interface, supported third-party integrations, and collaborated to ensure regulatory compliance. Introduced modular design systems and evolved bank’s UX workflows. Mentored junior designers and promoted accessibility and consistency.
Product Designer at Circle - Design Studio
January 31, 2020 - July 29, 2025
Designed and prototyped web & mobile UIs for multiple projects.
UI Designer at Wandio - Software Development
August 31, 2019 - July 29, 2025
Worked on usability testing and UI design for small projects.
Junior UI/UX Designer at Smart Web - Web Studio
January 31, 2018 - July 29, 2025
Assisted in creating wireframes, prototypes, UI layouts, usability testing, and iterative design updates.
Senior Product Designer at Adjarabet.com - Flutter Entertainment
March 1, 2024 - Present
Led UX/UI redesign across the company's sports news and sportsbook products, focusing on usability, engagement, and business alignment. Redesigned the sports news platform’s interface, significantly improving navigation and content discoverability. Optimized the registration flow, reducing completion time by 80% and contributing to sustained growth in user sign-ups. Implemented new engagement strategies based on behavioral data, resulting in higher user retention. Conducted deep competitor analysis and incorporated data-driven insights to improve bet placement flows. Collaborated cross-functionally with business, marketing, research, and engineering teams to ensure successful delivery. Advocated for user-centric improvements that increased engagement and boosted conversion rates.
Freelancer Senior Product Designer at Proxify
February 29, 2024 - July 29, 2025
Collaborated with early-stage startups through Proxify, a vetted talent platform similar to Toptal. Led end-to-end design processes — from discovery and wireframing to high-fidelity UI and handoff. Conducted user research, usability testing, and iterative improvements to increase product-market fit. Designed and optimized digital experiences for fintech, SaaS, and industrial automation startups. Helped startups scale their UX maturity and design systems from MVP to growth stage.
Senior Product Designer at Emma App
June 30, 2023 - July 29, 2025
Contributed to conversion and retention optimization efforts for a fast-growing fintech app focused on personal finance and subscription tracking. Redesigned the paywall flow, increasing subscription conversion rates from 13% to 16% within two months post-launch. Implemented iterative design improvements informed by A/B testing, behavioral analytics, and direct user feedback. Collaborated with the Growth team to enhance retention strategies, directly impacting recurring revenue. Advocated for data-driven experimentation and championed UX adjustments that balanced monetization with user trust.
Senior Product Designer at Bank Of Georgia
December 31, 2022 - July 29, 2025
Worked across several product teams within the bank's digital transformation initiative, contributing to large-scale financial products and the early stages of Open Banking in Georgia. Led the UX/UI design for the bank’s revamped loyalty program, improving customer engagement through gamified rewards. Designed end-to-end UX flows for public-facing API products supporting Open Banking strategy. Created and maintained the API Marketplace interface and supported 3rd-party integrations. Introduced modular design systems for dashboards and developer tools. Played a key role in evolving design processes, mentoring junior designers, and advocating for accessibility and consistency across banking flows.
Product Designer at Circle - Design Studio
January 31, 2020 - July 29, 2025
Designed and prototyped web & mobile UIs for multiple projects.
UI Designer at Wandio - Software Development
August 31, 2019 - July 29, 2025
Worked on small projects, usability testing, and UI design.
Junior UI/UX Designer at Smart Web - Web Studio
January 31, 2018 - July 29, 2025
Assisted in creating wireframes, prototypes, and UI layouts, contributing to usability testing and iterative design updates.

Education

Bachelor's Degree at Ilia State University
September 1, 2009 - June 30, 2013
Bachelor's Degree at Ilia State University
September 1, 2009 - June 30, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Gaming
    uniE621 Sushi Restaurant Mochi
    This is one of the oldest projects I have made - It is the design of a small Sushi Restaurant Mochi’s online service. Within this project my goal was to make a process of ordering as comfortable and appealing as possible. designer…
    uniE621 Every Mobile App
    Every is a mobile app that allows customers to withdraw their salary a few days in advance, make transactions, and proceed with payments using Every’s card. My duty in this project was to create a plain customer experience within MVP. Also to ensure that it was cohesive and systematized with the UI of the web application, which was created by another team. The whole project is created using components and according to the brand’s guidelines.…
    uniE621 API Marketplace
    API Marketplace is a Bank Of Georgia's platform which is created for business owners, developers and FinTech representatives. Main function of the platform is to present the bank's services to interested individuals. And get detailed documentation on how to integrate those API services.…
    uniE621 NLYC Landing
    Landing Pages for small Georgian development Startup NYLC, which is oriented to create websites, mobile apps, UI/UX design and other services and helps customers to digitize their services and products.…
    uniE621 Traveler
    "Traveler" is a website that allows customers to book flight tickets, hotels and to rent a car from a huge array of choices existing on the market. Main challenge of this project was to combine all those services together considering visual and UX perspective. webdesigner…
    uniE621 Aptos Global CRM
    Aptos Global is an international company selling beauty products worldwide. This is a CRM platform where merchants can place orders, get information about training and events. My role in this project was to create a whole new, more intuitive user experience, based on feedback from an already existing platform. Also entirely redesigning existing old fashioned UI following company’s guidelines. webdesigner…