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I'm Olimpia Cappezzali, a results-driven digital marketing professional based in Manchester, UK, with a focus on paid social, digital strategy, and cross-channel campaign execution. I’m passionate about turning audience research into compelling messaging and data-driven, full-funnel plans that support successful product launches. I’m excited to bring my experience into a more strategic environment and continue growing within an international, forward‑thinking team.…I'm Olimpia Cappezzali, a results-driven digital marketing professional based in Manchester, UK, with a focus on paid social, digital strategy, and cross-channel campaign execution. I’m passionate about turning audience research into compelling messaging and data-driven, full-funnel plans that support successful product launches. I’m excited to bring my experience into a more strategic environment and continue growing within an international, forward‑thinking team.

Olimpia Cappezzali

Social Media Manager, Content Creator, Content Producer, +6

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I'm Olimpia Cappezzali, a results-driven digital marketing professional based in Manchester, UK, with a focus on paid social, digital strategy, and cross-channel campaign execution. I’m passionate about turning audience research into compelling messaging and data-driven, full-funnel plans that support successful product launches. I’m excited to bring my experience into a more strategic environment and continue growing within an international, forward‑thinking team.…I'm Olimpia Cappezzali, a results-driven digital marketing professional based in Manchester, UK, with a focus on paid social, digital strategy, and cross-channel campaign execution. I’m passionate about turning audience research into compelling messaging and data-driven, full-funnel plans that support successful product launches. I’m excited to bring my experience into a more strategic environment and continue growing within an international, forward‑thinking team.

Available to hire

I’m Olimpia Cappezzali, a results-driven digital marketing professional based in Manchester, UK, with a focus on paid social, digital strategy, and cross-channel campaign execution. I’m passionate about turning audience research into compelling messaging and data-driven, full-funnel plans that support successful product launches. I’m excited to bring my experience into a more strategic environment and continue growing within an international, forward‑thinking team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Paid Social / PM Marketing Lead at MFUSE

March 1, 2025 - Present

Plan, launch, and manage full-funnel digital marketing campaigns across paid social, paid search, and programmatic channels; set up and QA campaigns for precision across tracking, targeting, and creative implementation; optimize performance using real-time data and audience insights; produce reports and drive actionable recommendations; mentor junior team members.

Senior Account Executive - Paid Social at Dentsu International

September 1, 2021 - September 1, 2022

Implemented and managed paid social campaigns and supported Customer Acquisition Specialists according to SLAs; ensured management, distribution, and optimization of client budgets to achieve campaign objectives and KPIs; prepared and presented weekly, monthly, and ad hoc performance reports; built client relationships and contributed to strategic recommendations; collaborated with cross-functional teams to optimize campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads and TikTok.

Education

Centro Studi Comunicare Per L'Impresa program at Centro Studi Comunicare Per L'Impresa

October 1, 2020 - October 12, 2025

Degree from University of Perugia at University of Perugia

April 1, 2018 - October 12, 2025

Web Academy - Bologna program at Web Academy - Bologna, ITALY

February 1, 2021 - October 12, 2025

Certificate at Web Academy

February 1, 2021 - October 12, 2025

Certificate at Centro Studi Comunicazione Per L'Impresa

October 1, 2020 - October 12, 2025

Bachelor's Degree at University of Perugia

April 1, 2018 - October 12, 2025

Master's Degree in Web Marketing, Social Media and Graphic Design at Web Academy, Bologna, Italy

January 11, 2030 - June 7, 2026

Master's Degree in Global Marketing, Communication and Made in Italy at Italy (Made in Italy program)

January 11, 2030 - June 7, 2026

Bachelor's Degree in International Relations and Political Science at University of Perugia, Italy

January 11, 2030 - April 1, 2018