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I'm Olivia Collins, a freelance social media manager based in West Hollywood, California. I collaborate with fashion, hospitality, wellness, and retail brands to build authentic online communities and compelling content that fits each brand's voice. I thrive in turning insights into engaging campaigns, balancing creative storytelling with data-driven decisions. From content creation to influencer partnerships, I help brands grow their audiences and drive measurable results using tools like Dash Hudson, Sprout Social, Later, Planoly, and CreatorIQ.…I'm Olivia Collins, a freelance social media manager based in West Hollywood, California. I collaborate with fashion, hospitality, wellness, and retail brands to build authentic online communities and compelling content that fits each brand's voice. I thrive in turning insights into engaging campaigns, balancing creative storytelling with data-driven decisions. From content creation to influencer partnerships, I help brands grow their audiences and drive measurable results using tools like Dash Hudson, Sprout Social, Later, Planoly, and CreatorIQ.

Olivia Collins

Social Media Manager, Social Media Freelancer, Content Creator, +4

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I'm Olivia Collins, a freelance social media manager based in West Hollywood, California. I collaborate with fashion, hospitality, wellness, and retail brands to build authentic online communities and compelling content that fits each brand's voice. I thrive in turning insights into engaging campaigns, balancing creative storytelling with data-driven decisions. From content creation to influencer partnerships, I help brands grow their audiences and drive measurable results using tools like Dash Hudson, Sprout Social, Later, Planoly, and CreatorIQ.…I'm Olivia Collins, a freelance social media manager based in West Hollywood, California. I collaborate with fashion, hospitality, wellness, and retail brands to build authentic online communities and compelling content that fits each brand's voice. I thrive in turning insights into engaging campaigns, balancing creative storytelling with data-driven decisions. From content creation to influencer partnerships, I help brands grow their audiences and drive measurable results using tools like Dash Hudson, Sprout Social, Later, Planoly, and CreatorIQ.

Available to hire

I’m Olivia Collins, a freelance social media manager based in West Hollywood, California. I collaborate with fashion, hospitality, wellness, and retail brands to build authentic online communities and compelling content that fits each brand’s voice.

I thrive in turning insights into engaging campaigns, balancing creative storytelling with data-driven decisions. From content creation to influencer partnerships, I help brands grow their audiences and drive measurable results using tools like Dash Hudson, Sprout Social, Later, Planoly, and CreatorIQ.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Social Media Manager at Self-employed / Freelance

March 1, 2022 - Present

Developed and executed customized social media strategies for clients across fashion, hospitality, wellness, and retail, including luxury brands and event agencies. Drove significant growth: one client’s Instagram audience increased 573% with impressions up 104% and reach up 160%; another client grew 275% in audience with impressions up 36% and reach up 85% in six months. Created and curated content (graphics, videos, copy) aligned with each brand voice and analyzed performance using Dash Hudson, Later, Brandwatch, Sprout Social, Instagram Insights, Meta Business Suite, Hootsuite, Planoly, and CreatorIQ.

Social Media Manager at SLMD Skincare By Dr. Pimple Popper

May 1, 2019 - March 1, 2022

Managed SLMD Skincare and Dr. Pimple Popper social channels across Instagram, TikTok, Facebook, Twitter, and YouTube; developed and managed calendars, creative strategies, and campaigns; oversaw influencer partnerships; reported engagement metrics weekly and monthly; maintained consistent branded look across channels; created launch content (How-To, product demos) and utilized Pixlee for scheduling 2-3 posts per day, planning content two months out.

Social Media Manager at BYRDIE

June 1, 2017 - January 1, 2019

Led social media marketing and creative strategy for Byrdie, growing Instagram from 62K to 359K (479%); planned and executed initiatives with industry experts, brands, and influencers; oversaw Byrdie Beauty Lab promotions; used analytics to inform strategy; produced engaging content and analyzed daily metrics to identify trends.

Social Media Coordinator at BYRDIE

June 1, 2014 - June 1, 2017

Managed social channels with nearly 700,000 followers; monitored engagement; produced daily trend reports; managed partnerships between Clique and 10 other digital publishers; ideated and implemented social strategy for Byrdie's Instagram; supported paid social campaigns on Facebook.

Social Media Associate at Who What Wear and Byrdie

June 1, 2014 - January 1, 2015

Wrote copy for and scheduled daily posts across Facebook, Instagram, Twitter, Pinterest, and Tumblr for Who What Wear and Byrdie; maintained social media dashboard and reporting; conducted ongoing trend research and competitive insights.