Olivia Zago
Hi, I’m Liv Zago, a marketer with 7+ years’ experience delivering data-led, customer-focused campaigns across FMCG and retail.
About
Hi, I’m Liv Zago, a marketer with 7+ years’ experience delivering data-led, customer-focused campaigns across FMCG and retail. I own end-to-end brand strategies for global FMCG brands across portfolio planning, communications, media and retail activations, leading cross-functional teams and partnering with sales, finance and agencies to drive growth.
I excel in lifecycle campaigns, and data-driven decision-making. I have hands-on experience creating branded & influencer content, Meta & YouTube Business/Ad Suites, Salesforce, Google Analytics, and digital performance reporting to optimize campaigns and ROI.
- 7 years' experience
- Joined December 2025
Languages
- EnglishFluent
- Spanish; CastilianBeginner
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
Work experience· 4 roles
End-to-end ownership of three global FMCG brands Fairy, Tide and Downy across portfolio strategy, communications, media and retail activations; led cross-functional teams across Trade, Digital, Finance and Agencies; delivered market-leading brand performance and increased penetration across regions.
Led integrated marketing campaigns for a $300M category within Australia's largest wholesale organization; managed cross-functional teams across Trade, Digital, Operations and Design; planned calendars and delivered campaigns that drove growth and engagement.
Managed multi-channel campaigns and lifecycle marketing; collaborated with Sales, Trade, Digital and Operations; leveraged CRM data and Google Analytics to improve engagement and conversion.
Education
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