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Hi, I’m Liv Zago, a marketer with 7+ years’ experience delivering data-led, customer-focused campaigns across FMCG and retail. I own end-to-end brand strategies for global FMCG brands across portfolio planning, communications, media and retail activations, leading cross-functional teams and partnering with sales, finance and agencies to drive growth. I excel in lifecycle campaigns, and data-driven decision-making. I have hands-on experience creating branded & influencer content, Meta & YouTube Business/Ad Suites, Salesforce, Google Analytics, and digital performance reporting to optimize campaigns and ROI.…Hi, I’m Liv Zago, a marketer with 7+ years’ experience delivering data-led, customer-focused campaigns across FMCG and retail. I own end-to-end brand strategies for global FMCG brands across portfolio planning, communications, media and retail activations, leading cross-functional teams and partnering with sales, finance and agencies to drive growth. I excel in lifecycle campaigns, and data-driven decision-making. I have hands-on experience creating branded & influencer content, Meta & YouTube Business/Ad Suites, Salesforce, Google Analytics, and digital performance reporting to optimize campaigns and ROI.

Olivia Zago

Brand Strategist, Social Media Manager, Digital Marketer, +1

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Hi, I’m Liv Zago, a marketer with 7+ years’ experience delivering data-led, customer-focused campaigns across FMCG and retail. I own end-to-end brand strategies for global FMCG brands across portfolio planning, communications, media and retail activations, leading cross-functional teams and partnering with sales, finance and agencies to drive growth. I excel in lifecycle campaigns, and data-driven decision-making. I have hands-on experience creating branded & influencer content, Meta & YouTube Business/Ad Suites, Salesforce, Google Analytics, and digital performance reporting to optimize campaigns and ROI.…Hi, I’m Liv Zago, a marketer with 7+ years’ experience delivering data-led, customer-focused campaigns across FMCG and retail. I own end-to-end brand strategies for global FMCG brands across portfolio planning, communications, media and retail activations, leading cross-functional teams and partnering with sales, finance and agencies to drive growth. I excel in lifecycle campaigns, and data-driven decision-making. I have hands-on experience creating branded & influencer content, Meta & YouTube Business/Ad Suites, Salesforce, Google Analytics, and digital performance reporting to optimize campaigns and ROI.

Available to hire

Hi, I’m Liv Zago, a marketer with 7+ years’ experience delivering data-led, customer-focused campaigns across FMCG and retail. I own end-to-end brand strategies for global FMCG brands across portfolio planning, communications, media and retail activations, leading cross-functional teams and partnering with sales, finance and agencies to drive growth.

I excel in lifecycle campaigns, and data-driven decision-making. I have hands-on experience creating branded & influencer content, Meta & YouTube Business/Ad Suites, Salesforce, Google Analytics, and digital performance reporting to optimize campaigns and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Brand Manager - Fabric & Home Care at Procter & Gamble

January 1, 2022 - January 1, 2025

End-to-end ownership of three global FMCG brands Fairy, Tide and Downy across portfolio strategy, communications, media and retail activations; led cross-functional teams across Trade, Digital, Finance and Agencies; delivered market-leading brand performance and increased penetration across regions.

Marketing Lead at Reece Group

January 1, 2021 - January 1, 2022

Led integrated marketing campaigns for a $300M category within Australia's largest wholesale organization; managed cross-functional teams across Trade, Digital, Operations and Design; planned calendars and delivered campaigns that drove growth and engagement.

Marketing Specialist at Reece Group

January 1, 2020 - January 1, 2021

Managed multi-channel campaigns and lifecycle marketing; collaborated with Sales, Trade, Digital and Operations; leveraged CRM data and Google Analytics to improve engagement and conversion.

Marketing Graduate at Reece Group

January 1, 2018 - January 1, 2020

Participated in a two-year graduate program across B2B and B2C channels; contributed to email and digital campaigns, lifecycle marketing and cross-functional project work.