Available to hire
Odalis is a multidisciplinary designer with global experience 🌎 in branding and consumer products. She has led international campaigns, retail activations, and motion graphics that elevated major franchises and reached millions worldwide, creating visually compelling narratives that drive engagement and lasting impact.
Experience Level
Expert
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Expert
Language
Spanish; Castilian
Fluent
Work Experience
Multimedia Designer at Sheetz
August 31, 2025 - September 7, 2025Designed marketing assets across digital and print channels, including billboards, LED venue screens, motion graphics, email campaigns, and direct mail ads. Collaborated with copywriters, marketers, and designers to concept seasonal campaigns; leveraged AI tools to visualize creative directions and forecast design trends. Delivered high-quality designs under tight deadlines and ensured brand alignment across cross-functional teams. Created in-store signage such as gas-pump decals, kitchen labels, and recruitment flyers to support brand consistency and customer engagement. Spring Capsule Collection: designed typography and graphics for hats, shirts, and hoodies. Lifestyle photoshoot: developed moodboards, directed styling, and assisted in planning a large-scale shoot showcasing Sheetz food, services, and branded products in authentic retail settings. Packaging design support for product graphics.
Graphic Designer at Paramount & Nickelodeon
December 1, 2024 - September 7, 2025Provided creative support to the Vice President of Design, Senior Art Director, and Senior Designers, contributing to concept development, branding, and design execution. Led international design projects including logo development, editorial layouts, social media content, presentations, e-commerce assets, and retail/event displays. Managed weekly design requests from global locations, collaborating with global marketing teams and top retailers (Amazon, Target, The Entertainer) to develop high-performing campaigns with engagement exceeding 1 million views. Directed creation and implementation of global style guides for Nickelodeon movies, TV shows, and MTV, ensuring brand consistency while maintaining confidentiality. Managed licensing approvals to ensure franchises met brand standards and guidelines.
Education
Bachelor of Fine Arts in Graphic Design at Maryland Institute College of Art (MICA)
January 11, 2030 - May 1, 2021Associate Degree in Graphic Design at Montgomery College
August 22, 2016 - May 17, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet
Experience Level
Expert
Expert
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Expert
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