Senior Product Designer with 10+ years of experience delivering user-centered digital products across web and mobile. Strong track record of measurable commercial impact, including booking rate improvements and A/B testing programs that have generated £10m+ in annual revenue, plus award-winning apps deployed across 180 countries. Having spent over a decade embedded within in-house product and engineering teams, I now work exclusively on a contract and freelance basis through Gunn Creative. That background gives me an inside understanding of how product organizations operate, how decisions are made, and how to deliver quality work within real-world constraints. My approach is UX-first: prototype early, work closely with engineers and product managers, and use CRO and data to inform decisions rather than gut feel. Accessibility is standard throughout; I thrive in imperfect conditions with minimal information and still deliver.…Senior Product Designer with 10+ years of experience delivering user-centered digital products across web and mobile. Strong track record of measurable commercial impact, including booking rate improvements and A/B testing programs that have generated £10m+ in annual revenue, plus award-winning apps deployed across 180 countries. Having spent over a decade embedded within in-house product and engineering teams, I now work exclusively on a contract and freelance basis through Gunn Creative. That background gives me an inside understanding of how product organizations operate, how decisions are made, and how to deliver quality work within real-world constraints. My approach is UX-first: prototype early, work closely with engineers and product managers, and use CRO and data to inform decisions rather than gut feel. Accessibility is standard throughout; I thrive in imperfect conditions with minimal information and still deliver.WWWW…