Available to hire
Hi, I’m Deborah, a Senior Product Designer passionate about creating user-centric digital experiences that balance business goals with user needs. I specialize in UI/UX design, prototyping, accessibility, and design systems, working closely with cross-functional teams in Agile environments to deliver impactful product solutions.
With experience in high-growth startups and enterprise settings, I focus on data-driven design improvements to enhance customer satisfaction and conversion rates. I enjoy mentoring aspiring designers and sharing knowledge on accessibility and inclusive design to broaden user impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Beginner
Work Experience
Freelancing Product Designer at Toptal
April 1, 2025 - June 12, 2024Collaborate with global startups and enterprise clients to design intuitive, scalable user experiences across fintech, SaaS, and e-commerce platforms. Deliver high-impact designs by applying user research, usability testing, and component-based design systems to drive business goals. Adapt quickly to new teams and tools, maintaining design excellence in fast-paced, remote-first environments.
Product Designer at Heroshe
August 1, 2022 - June 12, 2024Designed and implemented wireframes, prototypes, and product flows to enhance user experiences through design projects. Increased navigation efficiency by 50% and improved customer satisfaction by 75% through UX enhancements and quantitative data collected. Built and maintained design systems to ensure brand and UI consistency across the platform, aligning with marketing goals for lead generation. Conducted user research and usability testing, incorporating insights through design into iterative design improvements. Partnered with PMs, engineers, and researchers to align design strategies with business goals in an Agile manner.
Product Owner at Sanwopay
August 1, 2020 - November 30, 2023Defined product strategy and UX roadmap, leading to increased usability and higher conversion rates for a web-based financial platform. Designed interactive prototypes for testing, iterating based on user feedback through data-driven insights. Ensured seamless design-to-development handoff by closely collaborating with engineers on strategic projects, enhancing product design’s autonomy. Advocated for accessibility best practices, ensuring compliance with industry standards, including GDPR.
Product Designer at Crystal Options
November 1, 2020 - February 28, 2022Designed intuitive UI/UX flows, improving user engagement by 30% through a focused user journey approach. Developed branding and visual identity, ensuring consistency across all touchpoints and enhancing overall visual design for small business applications. Conducted usability testing and research to validate design decisions and optimize user experience, using quantitative data for insights.
UI Designer Intern at Startdotng (now Zuri)
March 1, 2020 - August 31, 2020Created design systems and style guides to maintain consistency across products. Optimized existing UI for accessibility and usability. Designed prototypes for testing and research validation, improving user experience.
Freelancing Product Designer at Toptal
April 1, 2025 - June 15, 2024Accepted into Toptal’s exclusive talent network after a multi-stage evaluation process assessing technical skills, problem-solving, and communication. Collaborate with global startups and enterprise clients to design intuitive, scalable user experiences across fintech, SaaS, and e-commerce platforms. Deliver high-impact designs by applying user research, usability testing, and component-based design systems to drive business goals. Adapt quickly to new teams and tools, maintaining design excellence in fast-paced, remote-first environments.
Product Designer at Heroshe
August 1, 2022 - June 15, 2024Designed and implemented wireframes, prototypes, and product flows to enhance user experiences through design projects. Increased navigation efficiency by 50% and improved customer satisfaction by 75% through UX enhancements and quantitative data collected. Built and maintained design systems to ensure brand and UI consistency across the platform, aligning with marketing goals for lead generation. Conducted user research and usability testing, incorporating insights through design into iterative design improvements. Partnered with PMs, engineers, and researchers to align design strategies with business goals in an Agile manner.
Product Owner at Sanwopay
August 1, 2020 - November 30, 2023Defined product strategy and UX roadmap, leading to increased usability and higher conversion rates for a web-based financial platform. Designed interactive prototypes for testing, iterating based on user feedback through data-driven insights. Ensured seamless design-to-development handoff by closely collaborating with engineers on strategic projects, enhancing product design’s autonomy. Advocated for accessibility best practices, ensuring compliance with industry standards, including GDPR.
Product Designer at Crystal Options
November 1, 2020 - February 28, 2022Designed intuitive UI/UX flows, improving user engagement by 30% through a focused user journey approach. Developed branding and visual identity, ensuring consistency across all touchpoints and enhancing overall visual design for small business applications. Conducted usability testing and research to validate design decisions and optimize user experience, using quantitative data for insights.
UI Designer Intern at Startdotng (now Zuri)
March 1, 2020 - August 1, 2020Created design systems and style guides to maintain consistency across products. Optimized existing UI for accessibility and usability. Designed prototypes for testing and research validation, improving user experience.
Education
Bachelor of Science in Mathematics at University of Jos
April 5, 2015 - April 21, 2021Master of Science in Mathematical Engineering at University of L’Aquila
September 23, 2024 - September 21, 2026Bachelor of Science at University of Jos
January 1, 2015 - April 30, 2021Bachelor of Science at University of Jos
April 1, 2015 - April 1, 2021Qualifications
Google UX Design Professional Certification
September 15, 2021 - December 12, 2028Data Analyst Associate
January 1, 2024 - December 31, 2024Google UX Design Professional Certificate
January 1, 2022 - December 31, 2022Data Analyst Associate
January 1, 2024 - December 31, 2024Google UX Design Professional Certificate
January 1, 2022 - December 31, 2022Industry Experience
Financial Services, Software & Internet, Transportation & Logistics, Retail, Professional Services, Consumer Goods, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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