I am a data-driven Digital Marketing and Social Media Strategist with expertise in branding, content marketing, paid advertising, and audience growth. I love leveraging SEO, social media analytics, and digital campaigns to help brands enhance their visibility, generate leads, and engage their customers effectively. I'm passionate about crafting compelling content and optimizing paid campaigns to deliver measurable results. With experience across various sectors including hospitality and non-profit, I enjoy creating meaningful storytelling campaigns that resonate with diverse audiences. I continuously analyze and adapt strategies to maximize impact and foster deep connections between brands and their communities.

Olumide Olugotun

I am a data-driven Digital Marketing and Social Media Strategist with expertise in branding, content marketing, paid advertising, and audience growth. I love leveraging SEO, social media analytics, and digital campaigns to help brands enhance their visibility, generate leads, and engage their customers effectively. I'm passionate about crafting compelling content and optimizing paid campaigns to deliver measurable results. With experience across various sectors including hospitality and non-profit, I enjoy creating meaningful storytelling campaigns that resonate with diverse audiences. I continuously analyze and adapt strategies to maximize impact and foster deep connections between brands and their communities.

Available to hire

I am a data-driven Digital Marketing and Social Media Strategist with expertise in branding, content marketing, paid advertising, and audience growth. I love leveraging SEO, social media analytics, and digital campaigns to help brands enhance their visibility, generate leads, and engage their customers effectively. I’m passionate about crafting compelling content and optimizing paid campaigns to deliver measurable results.

With experience across various sectors including hospitality and non-profit, I enjoy creating meaningful storytelling campaigns that resonate with diverse audiences. I continuously analyze and adapt strategies to maximize impact and foster deep connections between brands and their communities.

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Work Experience

Social Media and Digital Marketing Specialist at M&D Hotel Suites
January 1, 2024 - June 12, 2024
Developed and executed high-impact digital campaigns that increased engagement by 40%. Managed social media pages, content calendars, and community engagement. Optimized website SEO, improving search rankings and organic traffic. Ran Google and Facebook Ads, achieving a high ROI and conversion rates.
Communications Manager at Injustice Is Real
June 1, 2023 - September 30, 2024
Developed and implemented a cross-platform content strategy that significantly enhanced brand awareness and audience engagement. Managed and optimized social media content leading to increased organic reach and community interaction. Created compelling storytelling campaigns on social justice issues, fostering deeper audience connection. Analyzed performance metrics and adjusted strategies to maximize impact and drive meaningful conversations.
Social Media Specialist at Abeyie Innovation Studio
May 1, 2022 - March 31, 2023
Led digital marketing campaigns that strengthened brand presence and engagement across multiple platforms. Collaborated with designers to produce high-quality visual content aligned with campaign objectives. Implemented data-driven content strategies to optimize post reach and enhance audience interaction. Monitored analytics to refine content approaches, ensuring continuous growth and brand visibility.
Content Writer at Trevolearn
January 1, 2023 - November 30, 2024
Produced engaging, SEO-optimized blog content that improved website visibility and audience retention. Developed and maintained content calendars to ensure a consistent and cohesive brand message. Created compelling brand storytelling initiatives that positioned Trevolearn as a trusted resource in the education space. Conducted research and keyword analysis to improve content discoverability and relevance.

Education

Postgraduate Diploma at Institute of Advanced Entrepreneurship Research And Development
January 1, 2019 - December 31, 2019
Bachelor of Arts at Obafemi Awolowo University
January 1, 2017 - December 31, 2017

Qualifications

Social Media Certified - HubSpot Academy
June 12, 2025 - June 12, 2025
Social Media Marketing - Semrush Academy
June 12, 2025 - June 12, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Travel & Hospitality